Before jumping into the answers to the given questions, let’s understand what the plot of the movie is about. In the film “The Joneses,” the Jones family plays a clandestine marketing team that moves into a posh suburb while pretending to be a regular family moving because Kate and Steve’s careers are changing.
Their job in the plot, is to use their personal experiences as a means of commercial promotion. The family’s lifestyle is crafted to establish recognition in a coveted consumer market, and the apparel, accessories, furnishings, and even food they consume are thoughtfully chosen and supplied by multiple businesses.
Now, when we talk about the questions:
Ans 1. For sure, I would classify the Jones family’s lifestyle as personal selling. They are generating demand for items by leveraging their personal lives as promotional platforms.
Ans 2. The Jones family’s sales strategies and those of some of your favorite businesses have one thing in common: they both use product placement as a marketing technique. For instance, famous brands, such as the beer producers, “Corona” display their features in movies (The Fast and the Furious, Vin Diesel and his crew enjoying a crate of it in every other sequel), to increase its popularity.
Ans 3. In my opinion, the manner in which things are marketed in this film is unethical, based on my observations during the viewing experience. It is unethical for the Jones family to use deceit to market goods.
Ans 4. If I had been friends with a member of the Jones family before to learning of their secret, learning of their true motivations would make me feel cheated and misled. After that, it would be challenging to trust them once more.
Before jumping into the answers to the given questions, let’s understand what the plot of the movie is about. In the film “The Joneses,” the Jones family plays a clandestine marketing team that moves into a posh suburb while pretending to be a regular family moving because Kate and Steve’s careers are changing.
Their job in the plot, is to use their personal experiences as a means of commercial promotion. The family’s lifestyle is crafted to establish recognition in a coveted consumer market, and the apparel, accessories, furnishings, and even food they consume are thoughtfully chosen and supplied by multiple businesses.
Now, when we talk about the questions:
Ans 1. For sure, I would classify the Jones family’s lifestyle as personal selling. They are generating demand for items by leveraging their personal lives as promotional platforms.
Ans 2. The Jones family’s sales strategies and those of some of your favorite businesses have one thing in common: they both use product placement as a marketing technique. For instance, famous brands, such as the beer producers, “Corona” display their features in movies (The Fast and the Furious, Vin Diesel and his crew enjoying a crate of it in every other sequel), to increase its popularity.
Ans 3. In my opinion, the manner in which things are marketed in this film is unethical, based on my observations during the viewing experience. It is unethical for the Jones family to use deceit to market goods.
Ans 4. If I had been friends with a member of the Jones family before to learning of their secret, learning of their true motivations would make me feel cheated and misled. After that, it would be challenging to trust them once more.