Author Archives: Raveena Isbaran

The Joneses

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  • Would you categorize the way the Jones family lives as personal selling? Why or why not?
    • Yes, I would consider the Jones family lives as personal selling because before trying to sell a product they try to create a bond with the person or a group of people.
  • What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.
    • The market to a certain demographic, for example Steve markets to the rich white men in the area by finding a common interest which is golf. 
  • Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?
    • No I do not think it is ethical because there is a thick layer of lies and deception, they are not truthful with their words.
  • How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?
    • I would definitely question whether or not our friendship was real, also their morality and ethics. To what extent are they willing to go and to make money? Is there a line they wouldn’t cross?

 

Press Release

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For immediate release: 10/05/2021

Raveena Isbaran

GMMTV 2022: Borderless Live Press Conference

GMMTV Announces 2022 Projects

Bangkok, Thailand: GMMTV today announced a lineup of 23 upcoming projects at their GMMTV 2022: Borderless Live. Home School was the 7th Project announced and is a thriller/mystery series where a group of unwanted children is sent to the best boarding school in the country, after a while the children began noticing a few red flags within the establishments. and presented us with the trailer.

“2021 has been a successful year, GMMTV has become stronger, our content and artists are getting popular” says Sataporn Panichraksapong, managing director at GMMTV.

“This is a quite a new genre that will be exciting for everyone.” Says Cindy Bishop, supporting role on Home School.

Features and benefits of Home School include.

  • New Genre
  • New Cast

Home School currently has np release date. For more information on Home school, visit GMMTV and watch the Trailer .

About GMMTV: is a television production and talent agent subsidiary to the Thai entertainment conglomerate GMM Grammy, under The One Enterprise, which produces television shows, songs, and music videos.

THAILAND ZOCIAL AWARDS 2021:

“BEST ENTERTAINMENT ON SOCIAL MEDIA” from “2gether The Series”

“PERSON OF THE YEAR” for “Bright- Win”

“BEST INFLUENCE ON SOCIAL MEDIAL for “Kay”

 

Asian Academy Creative Awards 2021:

Representing Thailand in the Best Actor in a Leading Role is Korapat “Nanon” Kirdpan

Best Theme Song or Title Theme category:  ‘A Tale of Thousand Stars’

Plae

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  1. For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?
    1. The strategy shift resulted in more sales, but at a substantially lower profit margin. As a result, overall profitability did not alter much and they were also worried about their image.
  2. Do you agree with their decision?
    1. Yes, if the quality of the jeans was not good quality or making more profit then before the strategy needs to be evaluated. 
  3. In the second example, do you agree with their choice of channel for their new watches? Why?
    1. I disagree because it shows consumers and even investors where their morals and ethics are and how they view their consumers. Many are looking for good quality watches.
  4. Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?
    1. They might but there is a good chance they won’t as jewelry stores care about being honest and truthful about their products and only sell quality jewelry.
  5. What other channels (retailers) should they also consider?
    1.  Amazon, Alibaba, Shopee

Unit 9 Assignment

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The pitch that resonated with me the most was the last pitch by Dinesh about his business Incredible eats. This was definitely a product “that makes you think why didn’t I think of that?” and as he was pitching his ideas and enthusiasm drew you in. His product of edible utensils may not be a first but his drive behind this product is what sets him apart. He wants this product to help reduce the amount of plastic waste caused by single used plastic utensils.

I feel as if consumers have the duty of helping the planet fight global warming, we should practice what we preach. Many took to the streets these past few years trying to voice their opinions on helping the environment and this product is one of the many that can and would take us in the right direction. 

Lori had the right idea about the packaging needing to be changed, I think Dinesh was trying to go for the plain packaging to make his product blend in with the other plain plastic utensil packaging. However, his product may not be the first but it is a part of FEW. Many consumers will buy something that makes them feel safe, so if they walk into a store and straight to the plastic forks, they will choose the one they know and are familiar with, completely ignoring the rest and not noticing this revolutionary product of Dinesh. A new design, with better disclaimers on the packaging could prevent this. 

I also personally feel as if this product has so much potential waiting to be unlocked. Dinesh at the moment might think that only restaurants may be interested in his products but he’s also overlooking a broad spectrum of places to market to. One being education institutions, school’s everyday feed up more than 13mil annually and typically these schools also invest into plastic spoons. They could also invest and create other products that could accommodate these edible utensils, for example ice trays, they could sell reusable molding trays and the batter of the product to consumers to make for themselves. 

 

The possibilities are endless.

Consumer Decision Making

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Today I visited an Italian restaurant. Honestly, I don’t really eat Italian food and just wanted to try something new. So I figured why not grab something while staying in Salt Lake City. My friend recommended doing some research before anything else, so I hopped onto google search and found three different ones in my area; Rusted Sun Pizzeria, Seasons Plant Bases Bistro and Robintino’s To-Go Sugarhouse.

They all gave me interesting options, Rusted Sun Pizzeria offered dine Curbside and the menu looked great. The price was moderate ($$) and there was no website about the restaurant itself making it hard for me to properly see the menu. Seasons Plant Bases Bistro had take out, no contact delivery, vegan, LGBTQ+ friendly and had a 4.8 review and the price was moderate ($$). Robintino’s To-Go Sugarhouse also had take out and delivery and the menu was large with lots of options, the price was also reasonable ($) however there was barely any reviews for them.

It was a tough decision to make but my preferences are easy to please as long as the food looks good. I eventually decided to give Rusted Sun Pizzeria a chance. The 845 reviews with pictures made up for the lack of a website, the food looked amazing. They don’t deliver however that just gave me a reason to get out and get used to the area more. The food was tasty, I enjoyed the killer cheese dip and my friend gobbled the buffalo chicken calzone down.