Would you categorize the way the Jones family lives as personal selling? Why or why not?
Yes, I would consider the Jones family lives as personal selling because before trying to sell a product they try to create a bond with the person or a group of people.
What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.
The market to a certain demographic, for example Steve markets to the rich white men in the area by finding a common interest which is golf.
Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?
No I do not think it is ethical because there is a thick layer of lies and deception, they are not truthful with their words.
How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?
I would definitely question whether or not our friendship was real, also their morality and ethics. To what extent are they willing to go and to make money? Is there a line they wouldn’t cross?
