Course: MAR 100 | Introduction to Marketing | OER Course Template

This is a clone-able course template for MAR 100: Introduction to Marketing. This course can be cloned by any instructor and used for teaching this course at BMCC. To clone this course, click “Clone this Course” under the avatar.

We have created a companion document that will help you make this Course Template your own. Click here to see how to customize and update your clone of this course template.

After cloning, delete this and the above note so that only the department course description below remains.

The marketing system is described, analyzed and evaluated, including methods, policies and institutions involved in the production and distribution of goods from producer to consumer or user that improve customer value in the context of a competitive environment.

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This course template contains OER/ZTC (Open Educational Resources/Zero Textbook Cost) resources for faculty teaching Introduction to Marketing (MAR 100) at the Borough of Manhattan Community College (BMCC). These resources are freely available for use by BMCC faculty and beyond.

This work was created by Brielle Buckler, as part of the BMCC Open Education Initiative, which is co-led by the A. Philip Randolph Library and the Center for Excellence in Teaching, Learning, and Scholarship (CETLS). The BMCC Open Education Initiative is supported by the CUNY Office of Library Services (OLS) and funded by the New York State Education Department (NYSED).