[Brielle Buckler]

Logos come in all shapes, sizes, and col­ors, all rep­re­sent­ing brands or prod­ucts a com­pany wants to make mem­o­rable. Many of these logos have hid­den mes­sages! You may al­ready know how some brands have been de­signed to in­cor­po­rate ad­di­tional sym­bol­ism, but be­fore par­tic­i­pat­ing in this dis­cus­sion, watch this video on YouTube from Be Amazed and find out more.

Then:

1. Search for a logo you’re fa­mil­iar with or have en­coun­tered in your daily life that con­tains a hid­den mes­sage (not a logo in­cluded in the video you just watched). In­clude the logo or a link to the logo here.
2. Ex­plain the hid­den mes­sage and what it rep­re­sents. Did you know this hid­den mes­sage ex­isted, or did you just learn about it?
3. How do you think the brand is at­tempt­ing to po­si­tion its prod­uct in the mar­ket­place? Do you think it’s work­ing?

—————

In order to re­ceive full credit for this as­sign­ment, all com­po­nents of this as­sign­ment are due by 11:59pm ET on Sun­day, Au­gust 21, 2022. You should first con­tribute a thought­ful post of your own be­fore view­ing/com­ment­ing on the posts of oth­ers. You must re­spond mean­ing­fully to at least two class­mates to re­ceive full credit for this as­sign­ment. Stu­dents should re­view oth­ers’ sub­mis­sions and com­ment mean­ing­fully (refer to this guide from MSSU for ref­er­ence) to at least two other stu­dents. For ref­er­ence, here is the dif­fer­ence be­tween a com­ment and a post — you will be using both for this as­sign­ment.

This as­sign­ment is worth a total of ten (10) points — 6 pos­si­ble points for your orig­i­nal post, and up to 2 points for each of the two re­sponses to your class­mates’ posts. Please ref­er­ence our Dis­cus­sion Rubric for more in­for­ma­tion.

• This topic was mod­i­fied 2 years, 11 months ago by Brielle Buck­ler. Rea­son: Up­dated Date / Rubric Link
• This topic was mod­i­fied 2 years, 10 months ago by Brielle Buck­ler. Rea­son: Added MSSU Guide

[Dilson Abreu]

1. Search for a logo you’re fa­mil­iar with or have en­coun­tered in your daily life that con­tains a hid­den mes­sage (not a logo in­cluded in the video you just watched). In­clude the logo or a link to the logo here.

<span style=”font-weight: 400;”>Star­bucks: </span>

2. Ex­plain the hid­den mes­sage and what it rep­re­sents. Did you know this hid­den mes­sage ex­isted, or did you just learn about it?

<span style=”font-weight: 400;”>   Star­bucks is a logo that I come across al­most reg­u­larly, There is a Star­bucks close to my home and I al­ways see peo­ple crowded in­side of it. I al­ways won­der what makes this cof­fee com­pany so fam</span><span style=”font-weight: 400;”>ous. Is it the cof­fee? logo? Or is it just a trend to buy at Star­bucks? I did some re­search on the logo and found some in­ter­est­ing hid­den mes­sages that the logo rep­re­sents. </span>

<span style=”font-weight: 400;”>  It all began when the Star­bucks founders, </span><b>Gor­don Bowker</b><span style=”font-weight: 400;”>, </span><b>Zev Siegl</b><span style=”font-weight: 400;”>, and </span><b>Jerry Bald­win</b><span style=”font-weight: 400;”> were ad­vised by a strate­gist spe­cial­ist that a com­pany with the “st” would be pow­er­ful, as it says in the ar­ti­cle “7 food logos with hid­den mes­sages” by Kier­sten Hick­man. The founders be­lieved that using a siren, a myth­i­cal crea­ture who lured sailors to ship­wrecks on their is­land, was an ap­peal­ing way to at­tract cus­tomers, as stated in the ar­ti­cle. Fur­ther­more, the mer­maid logo was used to “se­duce” cus­tomers into buy­ing cof­fee and pas­tries. Lastly, in Greek mythol­ogy, the sirens served as a warn­ing that looks can be de­ceiv­ing, as they are both beau­ti­ful and deadly.  </span>

3. How do you think the brand is at­tempt­ing to po­si­tion its prod­uct in the mar­ket­place? Do you think it’s work­ing?

<span style=”font-weight: 400;”>                 The com­pany’s mar­ket po­si­tion­ing is cus­tomer-cen­tric, giv­ing more than the con­sumer need. Star­bucks began as a cof­fee com­pany, but it is cur­rently grow­ing to meet the de­mands of its con­sumers by of­fer­ing bev­er­ages such as hot and cold tea, juices, lemon­ades, and so on. I feel this is ef­fec­tive be­cause I be­lieve that hu­mans can­not limit them­selves to just one thing in life, and in this case, cof­fee bev­er­ages, which be­come repet­i­tive and un­in­ter­est­ing. That is why Star­bucks en­hanced its drink se­lec­tion to give a more sat­is­fy­ing ex­pe­ri­ence for cus­tomers.</span>

• This reply was mod­i­fied 2 years, 9 months ago by Dil­son Abreu.

[Dilson Abreu]

I could not find a way to in­sert the logo so I in­cluded the link to it.

https://​www.​bra​ndso​fthe​worl​d.​com/​logo/​starbucks-​0

[Gal kedem]

Hi Dil­son,

I was very cu­ri­ous about the com­ment you raised. It is in­ter­est­ing to see how much thought and strat­egy were put into a com­pany’s logo. As the logo is the face of the com­pany, I guess it is ex­tremely im­por­tant to plan every de­tail of it so it will be the most ef­fec­tive and cus­tomer at­tracter as it can be.

[Parhoun Farrokhinia]

Hi Dis­lon!
You have ex­plained the hid­den mes­sage about Star­bucks very well. I think Star­bucks is one of the most use­ful stores in the world. As we all know, we are busy and some­times we can’t make our cof­fee. And we de­cide to buy it out­side to save our time. So, Know­ing the hid­den mes­sages be­hind them is re­ally im­por­tant. Also, some peo­ple don’t like cof­fee and they pre­fer other bev­er­ages to order. As you have men­tioned, it is cru­cial to have other bev­er­ages be­sides cof­fee.

[Mubtasem Ali]

The choice to use a niche greek sym­bol for mythol­ogy is an in­ter­est­ing choice from a busi­ness point of view. The mean­ing may not be the most rec­og­niz­able but the icon has be­come iconic de­spite it. I think Star­bucks of­fer­ing more drink se­lec­tions is smart, their cafes are used as places to hang out and study. Many peo­ple don’t drink cof­fee but may drink tea or one of their non-caf­feinated op­tions let­ting cus­tomers have an op­tion and I would as­sume lead­ing to more cus­tomers who go to Star­bucks to sit down to buy their prod­ucts.

[Gal kedem]

1. https://​images.​app.​goo.​gl/​19x​MgZC​jvsc​YmP2​58
2. Beats by Dr. Dre is my fa­vorite head­phones brand. I got my first pair ten years ago, and since then, I have con­tin­ued to pur­chase their edge-cut­ting, high-qual­ity prod­ucts. I have de­cided to do re­search on the brand’s logo and see what at­tracts so many cus­tomers be­sides the high qual­ity of the prod­ucts. And so, the Beats by Dre logo is es­sen­tially a red cir­cle with the let­ter b in­side it at first glance. But the red cir­cle is also meant to de­pict a per­son’s head, with the b stand­ing in for a set of Beats head­phones cov­er­ing their ears. After learn­ing about the hid­den mes­sage in their logo, I have to admit that it at­tracts me even more.
3. The way the brand is tempt­ing to po­si­tion its prod­uct in the mar­ket is unique as well. Beats by Dr. Dre is a lead­ing audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Beats by Dr. Dre al­tered how peo­ple thought about music lis­ten­ing. The plan is for Dr. Dre, a well-known rap­per and per­former, to spon­sor audio equip­ment in a man­ner sim­i­lar to how ath­letes en­dorse ath­letic footwear. What makes them so pop­u­lar and keeps them as a sig­nif­i­cant player in the mar­ket are three major things. One of the rea­sons is that they have in­ten­tion­ally been de­signed to vary from all other head­phones, the ma­jor­ity of which seem pretty util­i­tar­ian and are only in­tended to pro­vide sound. Beats prod­ucts are metic­u­lously con­structed, just like Apple prod­ucts. The sec­ond as­pect of brand­ing is Beats By Dre, the ‘cool’ head­phones cre­ated by Dr. Dre and Jimmy Iovine. They are be­com­ing iden­ti­fied with music in­dus­try heavy­weights who buy and wear them. The suc­cess of those head­phones vir­tu­ally rock­eted since no other head­phones on the mar­ket up to that mo­ment at­tempted to achieve the afore­men­tioned two things. Fi­nally, They are pricey to demon­strate their sta­tus as a lux­ury item and to cre­ate an air of ex­clu­siv­ity.

In con­clu­sion, I be­lieve that the brand­ing of the prod­uct through a well-known fig­ure and dif­fer­en­ti­at­ing the prod­uct as a qual­ity and beau­ti­ful prod­uct through its de­sign lines and the price sta­bi­lizes the place of Dr. Dre head­phones in the mar­ket. All of these fac­tors in­crease mar­ket de­mand by giv­ing con­sumers a sense of be­long­ing to a so­cially elite group.

[Mohinabonu Saidova]

Hello Gal

You men­tioned a great brand and ex­plained it well. I didn’t know about this brand be­fore. After your ex­pla­na­tion I found out and I will also try to use this brand logo.

[Dilson Abreu]

Hey Gal,

I learned a lot from your re­sponse, I did not know that Dr.​Dre head­phones were founded in 2006 by two in­di­vid­u­als, I just thought they were founded just by Dr.​Dre. I also agree that there inst many of com­peti­tors for the Dr.​Dre beats head­phones since as you stated (1)  they have in­ten­tion­ally been de­signed to vary from all other head­phones, (2) the brand and image be­hind them, and (3) their price to demon­strate their lux­ury. One brand which I be­lieve could be a com­peti­tor would be the Apple ear­pods, but I be­lieve peo­ple just buy them be­cause they are from apple, and it’s easy to con­nect to their apple phones.

[Paris Curtner]

Hi Gal,

Wow, this is a very in­ter­est­ing logo. I have never no­ticed the hid­den mes­sage in this logo be­fore. I wasn’t too fa­mil­iar with these head­phones be­fore and have never used them but I think you ex­plained every­thing there is to know about this com­pany very well and makes me want to try out the prod­uct.

[Parhoun Farrokhinia]

Hi Gal!
I didn’t know about the mean­ing of the logo. At first, I guessed the mean­ing of the B let­ter in the mid­dle of the logo but I was not sure. I haven’t used this brand be­fore but I know that this brand is fa­mous. Also, their prices il­lus­trate that this brand is a lux­ury brand. I love the de­sign of the prod­ucts. They are re­ally beau­ti­ful!

[Mubtasem Ali]

Hi,

This makes a lot of sense, had no clue. The logo is a head with head­phones on makes it very in­tu­itive and smart. Beats as a lux­ury brand make sense, they have pri­or­i­tized fash­ion over func­tion. As well as spent heav­ily on spon­sor­ing celebri­ties. Their tar­get au­di­ence seems to be those fo­cused a lux­ury look rather than com­fort or func­tion.

[Mohinabonu Saidova]

1. https://​en.​m.​wikipedia.​org/​wiki/​Google_​logo

2. My fa­vorite brand is G which is “Google” It was the first thing I searched for, about 6-7 years ago I used it. I have since learned that they are of high qual­ity and very easy to learn. I think a lot of peo­ple use Google, that is the brand logo G and this site is of high qual­ity. What at­tracts many cus­tomers in one line is im­me­di­ately ef­fec­tive, which in­cludes sup­port through di­rect video chat with its spe­cial­ists. Google also re­cently an­nounced that they have im­proved their CSAT (cus­tomer sat­is­fac­tion) scores by 100% with their ad­ver­tis­ing clients.
So, at first glance, the Google logo is di­vided into a white square with the let­ter G on it (red, blue, green, yel­low. Red can evoke ex­cite­ment, ur­gency, or pas­sion, while con­ser­v­a­tive blue rep­re­sents trust and se­cu­rity. Yel­low cheer­ful and bright and op­ti­mistic.

3. Google is an Amer­i­can tech­nol­ogy com­pany fo­cused on search en­gine tech­nol­ogy, on­line ad­ver­tis­ing, cloud com­put­ing, com­puter soft­ware, quan­tum com­put­ing, e-com­merce, ar­ti­fi­cial in­tel­li­gence, and con­sumer elec­tron­ics. Founded Sep­tem­ber 4, 1998, Google multi-seg­ment po­si­tion­ing. The com­pany of­fers a wide range of prod­ucts and ser­vices tar­get­ing mul­ti­ple cus­tomer seg­ments, in­clud­ing Search, An­droid, Maps, Chrome, YouTube, Google Play and Gmail. Po­si­tion­ing in standby mode. Brand po­si­tion­ing is the ac­qui­si­tion of a unique po­si­tion in the mind of the tar­get con­sumer. Sim­ply put, brand po­si­tion­ing is about gain­ing a unique po­si­tion in the mind of your tar­get con­sumer and ex­press­ing what you want your brand to be to con­sumers. While re­tail­ers have sev­eral op­tions for dri­ving traf­fic to their web­sites through free list­ings or shop­ping ads, many use Google buys to give shop­pers a con­ve­nient way to pur­chase an item as soon as they find it. Google Mar­ket­place is free for sell­ers. Google Cloud Mar­ket­place al­lows you to quickly de­ploy func­tional soft­ware pack­ages that run on Google Cloud.

• This reply was mod­i­fied 2 years, 9 months ago by Mo­hin­abonu Saidova.

[Dilson Abreu]

Hello Mo­hin­abonu,

I re­ally did not know the clear mes­sage be­hind the gog­gle logo but you ex­plained it very well!

As you stated the let­ter “G” in google has the col­ors red, blue, green, and yel­low be­cause red re­sem­bles evokes ex­cite­ment, Yel­low for being cheer­ful and op­ti­mistic, Blue for trust and se­cu­rity, and I could not see the green ex­pla­na­tion but I’m guess­ing the color green for the cli­mate change sup­port or tress sup­port since one of google main goal is to re­solve the cli­mate change issue.

 

 

[Paris Curtner]

Hi Mo­hin­abonu,

This is a very in­ter­est­ing de­scrip­tion about this logo. I had no idea that a logo that ap­pears so sim­ple at a first glance had so much mean­ing be­hind it. I would have never thought about the col­ors in the G rep­re­sent­ing dif­fer­ent mean­ings I thought it was all sort of ran­dom. This has re­ally opened my eyes and makes me won­der what other logos out there have a hid­den mes­sage by using dif­fer­ent col­ors.

[Allah Williams]

<div class=”ck-con­tent”>

The dark pink LG Elec­tron­ics em­blem ini­tially ap­pears to be a wink­ing face. How­ever, if you look a lit­tle closer, you’ll no­tice that the “nose” of the face is a “L,” and the “fa­cial con­tour “‘s is a “G.” Even some fans have pointed out how sim­i­lar LG’s logo is to a mod­i­fied Pac­man. I never knew that the log mes­sage have just learned now

LG im­proves peo­ple’s lives with its pow­er­ful brand iden­tity and rep­u­ta­tion. Due to its in­no­v­a­tive prod­uct fea­tures, user-friendly func­tion­al­ity, and su­pe­rior per­for­mance, choos­ing LG has cur­rently be­come a way of ex­press­ing one’s per­son­al­ity and as­sur­ing sat­is­fac­tion.

https://​logolook.​net/​lg-​logo/

 

</div>
<div class=”mt-3″></div>

[Gal kedem]

Hi Allah,

Thank you for shar­ing about LG.

I think that their logo’s hid­den mes­sage is very unique.

As you men­tioned, their in­no­v­a­tive prod­ucts po­si­tion the com­pany in the mar­ket. As they are a tech­nol­ogy firm, in today’s dy­namic mar­ket, you must be in­no­v­a­tive and keep on com­ing up with new ideas and prod­ucts in order to keep up with the mar­ket’s paste and to be rel­e­vant.

[kfran]

Hi Allah, thank you for say­ing that. I just looked into it, and you are cor­rect. It’s in­cred­i­ble how cre­ative peo­ple can be with such a logo; it just shows that every lit­tle de­tail counts.  Lastly, I wanted to add in I heard that LG stands for “Lifes Good.”

[bryanna inoa]

Hi Allah,

Al­though I have seen the face on the LG logo be­fore but never paid at­ten­tion to re­al­ize that is an ac­tual “LG”.  It is so cool to know more about these dif­fer­ent logos and the cre­ativ­ity that goes on be­hind it.

[Paris Curtner]

1. https://​www.​stickpng.​com/​img/​icons-​logos-​emojis/​pepsico-​company-​brand-​logos/​tostitos-​logo
2. With NFL sea­son start­ing in less than a month I think it’s only right to talk about the Tos­ti­tos logo. In this logo, the sec­ond and third “T’s” rep­re­sent two peo­ple, the red dot rep­re­sents a bowl of salsa and the yel­low tri­an­gle rep­re­sents a tor­tilla chip. This is sup­posed to rep­re­sent two peo­ple com­ing to­gether to enjoy chips and salsa as the two peo­ple are dip­ping the tor­tilla chip into the salsa. I had no idea this hid­den mes­sage ex­isted until start­ing this as­sign­ment but once you see it you can’t unsee it.
3. I think Tos­ti­tos is doing a great job at mar­ket­ing its cus­tomers with this hid­den mes­sage in the logo. They are mar­ket­ing every­thing their brand has to offer which are var­i­ous types of chips and dif­fer­ent types of salsa’s/queso. A prod­uct like this best en­joyed with your fam­ily or some bud­dies on an NFL Sun­day which I re­ally like how the logo rep­re­sents two peo­ple shar­ing and com­ing to­gether. I think this mar­ket­ing tac­tic is ge­nius and I know for a fact now the next time I go into the store and see that logo it will make me want to get Tos­ti­tos branded prod­ucts as I lov­ing shar­ing chips and salsa with peo­ple in my life who are close to me while watch­ing foot­ball.

[kfran]

Hello Paris, you do learn some­thing new every day! Yes, I agree with you about Tos­ti­tos being great at mar­ket­ing. The fact that they can come up with these dif­fer­ent chip fla­vors and shapes is be­yond me! Be­cause these are my mom’s fa­vorite chips to share with me, I can not stop think­ing about the logo’s mean­ing!

[Mohinabonu Saidova]

Hi Paris,

I agree with you that Tos­ti­tos is great at mar­ket­ing. You have brought up a very won­der­ful sub­ject, and you have de­scribed it well. They can come up with all these dif­fer­ent chip fla­vors and shapes! you al­ways tell me about new things.

[bryanna inoa]

Hi Paris,

I love the thought be­hind the Tos­ti­tos logo, I ap­pre­ci­ated the cre­ativ­ity and how they used two of the let­ters to show two peo­ple eat­ing their prod­uct.  Tos­ti­tos mar­ket­ing has al­ways been amaz­ing and the thought be­hind their prod­ucts re­ally shows who they are as a com­pany.

[kfran]

Link to the logo: https://​logos-​world.​net/​dove-​logo/

Dove is a body care brand based in the United States dur­ing 1955. The cos­metic brand Dove has a mod­ern logo with the sil­hou­ette of a dove on it. It sig­ni­fies the “pu­rity of the soul, open­ness, and hope.”I have been using Dove for the longest time, and it makes my skin not only feels smooth, but the scent of the prod­uct lasts for a long time; when I thought of what brand I use pretty often, I just thought of what prod­ucts I put on to feel fresh and Dove was the first thing that came to mind. Dove’s brand strat­egy is to help fe­males feel sat­is­fied in their skin and be them­selves. Dove prod­ucts are arranged as per­sonal care prod­ucts that cater to fe­males all over the world. They focus on form­ing their brand around fac­tors of wom­an­hood and beauty that com­mu­ni­cate to fe­males. In its ad­ver­tise­ments (videos and short films), Dove puts peo­ple of all ages, body sizes, and races. Today the brand sells soaps, mois­tur­iz­ers, de­odor­ants, and hair care prod­ucts for all hair types. I be­lieve they do men’s prod­ucts too. It is hon­estly a pow­er­ful mar­ket­ing strat­egy.

Also, this video per­fectly il­lus­trates every­thing I have said in my ex­pla­na­tions ( feel free to watch it if you’d like ).

 

• This reply was mod­i­fied 2 years, 8 months ago by kfran.

[Malcolm]

Hello Kfran,

Thought­ful post about Dove as a brand. Dove mar­kets their lo­tion and  prod­ucts through de­signs, com­mer­cials and celebri­ties. Their catch phrase is some­thing I didn’t know, but their white bot­tle does stand out amongst a crowded mar­ket.

[Parhoun Farrokhinia]

1 .

https://​images.​app.​goo.​gl/​Ny1​fweP​mR4x​LFky​S9

2 .

As I like lis­ten­ing to pod­casts and music, Spo­tify is my fa­vorite app in this case. I use this app every sin­gle day and be­cause of this, I was cu­ri­ous about the logo. I searched about this logo 1 year ago ,and I can re­mem­ber that some peo­ple be­lieve that the de­sign of the logo rep­re­sents sound waves and Wi-Fi.

In ad­di­tion, I could find an ar­ti­cle about this topic which I think is re­ally use­ful. Ac­cord­ing to the Ar­ti­cle, It says: “The use of a cir­cle is a com­mon one in dig­i­tal com­pa­nies look­ing to cre­ate a sense of com­mu­nity. Cir­cles con­vey con­nect­ed­ness and in­clu­siv­ity – which are val­ues Spo­tify holds dear.”

“The cir­cle can also rep­re­sent the world, which high­lights the com­pany’s global reach and abil­ity to ac­cess so many dif­fer­ent kinds of music.”

“The de­ci­sion to use green as a cen­tral color can mean Spo­tify wanted a con­nec­tion with ideas of growth, and cre­ativ­ity – though green wasn’t com­monly as­so­ci­ated with tech­nol­ogy com­pa­nies be­fore Spo­tify launched.”

“Green can also rep­re­sent na­ture, so this may be why Spo­tify chose a more “un­nat­ural” green for later ver­sions of the logo, to sep­a­rate it­self from this mean­ing.”

3 .

Its main rev­enue source comes from users up­grad­ing to a pre­mium sub­scrip­tion. It has 3 types of plans which you can choose and pay for it. You should search about the plans and choose the best plan that suits you. Spo­tify pre­mium plans are:

• In­di­vid­ual:
  $9.99/month after the offer pe­riod
•  Duo
  $12.99/month after the offer pe­riod
•  Fam­ily
  $15.99/month after the offer pe­riod
•  Stu­dent
  $4.99/month after the offer pe­riod

 

An­other way that Spo­tify makes money is Ad-Sup­ported Ser­vices. Mem­bers who do not pay for a pre­mium sub­scrip­tion can ac­cess Spo­tify’s Ad-Sup­ported Ser­vices. Such users have lim­ited on-de­mand on­line ac­cess to the com­pany’s music cat­a­log and un­lim­ited on­line ac­cess to its cat­a­log of pod­casts. Users’ stream­ing ex­pe­ri­ence is in­ter­spersed with ad­ver­tise­ments. Spo­tify’s rev­enue from its Ad-Sup­ported Ser­vices seg­ment is pri­mar­ily gen­er­ated through the sale of ad­ver­tis­ing across its music and pod­cast con­tent.

 

Link of the ar­ti­cles: https://​fab​rikb​rand​s.​com/​spotify-​logo-​history-​spotify-​symbol-​meaning/

https://​www.​inv​esto​pedi​a.​com/​articles/​investing/​120314/​spotify-​makes-​internet-​music-​make-​money.​asp

• This reply was mod­i­fied 2 years, 8 months ago by Parhoun Far­rokhinia.
• This reply was mod­i­fied 2 years, 8 months ago by Parhoun Far­rokhinia.
• This reply was mod­i­fied 2 years, 8 months ago by Parhoun Far­rokhinia.

[Malcolm]

Hello Parhoun,

your post about Spo­tify is solid knowl­edge. They are one of the biggest stream­ing ser­vices avail­able and that is based around mar­ket­ing their stream­ing music ser­vice or the pod­cast they offer. The rea­son why green was cho­sen was very in­sight­ful.

[Malcolm]

The logo that I have cho­sen to dis­cuss is that of my beloved NY Yan­kees. The in­ter­lock­ing NY is ar­guably the most rec­og­niz­able logo in sports with the suc­cess of the Yan­kees and the best rap­per ever Jay-Z using it as is own trade­mark look in his glory days.

Ac­cord­ing to the fran­chise, the de­sign was in­spired by a Medal of Honor cre­ated by Louis Tiffany of Tiffany&Co in 1877 and pre­sented to John Mc­Dow­ell, a New York City po­lice of­fi­cer shot in the line of duty.

As a fan of the Yan­kees I never knew that was the rea­son be­hind the logo as I’m sure many don’t. The Yan­kees uni­form I did know the rea­son be­hind which is based on busi­ness­man in NY. The no fa­cial hair rule is a Yan­kees sta­ple and the pin­stripes from jer­sey to pants is a Wall Street clean fi­nance look that The Boss George Stein­bren­ner wanted from his team.

Yes, the Yan­kees do a tremen­dous job of pro­mot­ing and mak­ing their logo the biggest brand in sports with the help of its many fa­mous fans and play­ers also. Walk­ing around NY your more then likely to see a blue Yan­kees hat on the head of peo­ple going to work,gym,bars,din­ner and every­thing in be­tween.

[Malcolm]

New York Yan­kees Pri­mary Logo

the link for the Yan­kees logo, could not post a pic­ture.

[Mubtasem Ali]

1. Unilever:
2. The Unilever logo at first glance is noth­ing but a U and Unilever and upon a bit more in­spec­tion an array of ran­dom pat­terns. How­ever, upon closer in­spec­tion, you can see these pat­terns have spe­cific im­agery. Through the use of their site, I was able to find some of these hid­den mean­ings. The sym­bols are gen­er­ally meant to em­body dif­fer­ent char­ac­ter­is­tics or sym­bols that rep­re­sent sus­tain­abil­ity. For ex­am­ple, the sun is meant to rep­re­sent a form of re­new­able en­ergy, the palm tree rep­re­sents na­ture and the cycle rep­re­sents re­duc­ing waste. De­spite Unilever stat­ing on their site they are meant to rep­re­sent sus­tain­abil­ity, they have sym­bols that are out­side of that de­f­i­n­i­tion. For ex­am­ple, the t-shirt rep­re­sents fresh laun­dry and the swirl rep­re­sents pas­sion for fla­vors and taste.
3. From this logo, Unilever in­tends to por­tray it­self as a com­pany that val­ues sus­tain­abil­ity and builds its prod­ucts to be sus­tain­able. By doing so they can po­si­tion them­selves to at­tract cus­tomers who also have the same val­ues and would choose to use their prod­ucts over ones that don’t or even cus­tomers who feel guilty for not doing enough for the en­vi­ron­ment. How­ever, for me per­son­ally, I don’t think they’re doing the best job of por­tray­ing this through their logo. I have never as­so­ci­ated that sym­bol with sus­tain­abil­ity, nor have I ever no­ticed the sym­bols. Fur­ther­more, I did not that they were a brand ded­i­cated to sus­tain­abil­ity de­spite buy­ing their prod­ucts. I feel like com­pa­nies like Patag­o­nia do a much bet­ter job. While in some of these sym­bols the con­nec­tion to sus­tain­abil­ity is clear like the re­duced sym­bol oth­ers seem­ingly can barely be as­so­ci­ated with sus­tain­abil­ity. Fur­ther­more, much of the sym­bol­ism is hard to iden­tify or char­ac­ter­ize, I couldn’t tell from look­ing at most of these sym­bols that they were what their site said. Also some of the de­f­i­n­i­tions, like the swirl which ac­cord­ing to Unilever “Rep­re­sents our pas­sion for great fla­vors and taste” are not com­mon de­f­i­n­i­tions are things peo­ple would iden­tify those sym­bols with. Say­ing that, Unilever is an in­ter­na­tional or­ga­ni­za­tion and these sym­bols may mean what Unilever aims to por­tray in those cul­tures.

[Renique Baimbridge]

Hi Mub­tasem,

Great dis­cus­sion. Thank you for show­ing me some­thing new be­cause I’ve never heard of this brand be­fore. I do be­lieve this logo is ef­fec­tive be­cause it’s very eye catch­ing, so it draws you in and makes you think.

[bryanna inoa]

1. Search for a logo you’re fa­mil­iar with or have en­coun­tered in your daily life that con­tains a hid­den mes­sage (not a logo in­cluded in the video you just watched). In­clude the logo or a link to the logo here.

2. Ex­plain the hid­den mes­sage and what it rep­re­sents. Did you know this hid­den mes­sage ex­isted, or did you just learn about it?

The two lower case “t’s” in the mid­dle of Tos­ti­tos are two peo­ple and they are in be­tween the let­ter “i” which is sup­posed to hold a bowl of salsa, which is the red dot on the “i”.  I have known the Tos­ti­tos sign’s hid­den mes­sage for a cou­ple of years, and it has been one of

3. How do you think the brand is at­tempt­ing to po­si­tion its prod­uct in the mar­ket­place? Do you think it’s work­ing?

Tos­ti­tos uses their brand to bring peo­ple to­gether with their chips, hence the mes­sage in their logo.  The two peo­ple are sup­posed to show unity in a sense. I do be­lieve it is work­ing be­cause Tos­ti­tos is one of the sta­ble party snacks when peo­ple host.  I can al­ways count on a party I go to, to have a bowl of Tos­ti­tos and a glass of their salsa.

[Renique Baimbridge]

Hi bryanna,

i do agree with your state­ment that Tos­ti­tos rep­re­sents unity be­cause every­time when you see the ads it shows friends sit­ting and eat­ing a bowl or every­one sep­a­rated and then when some­one brings out the chips&dip every­one comes to­gether. Great ob­ser­va­tion.

[Renique Baimbridge]

 

1. Search for a logo you’re fa­mil­iar with or have en­coun­tered in your daily life that con­tains a hid­den mes­sage (not a logo in­cluded in the video you just watched). In­clude the logo or a link to the logo here.

http://​logok.​org/​lg-​logo/
In­serted is the link to my logo which is the Lg logo.

1. Ex­plain the hid­den mes­sage and what it rep­re­sents. Did you know this hid­den mes­sage ex­isted, or did you just learn about it?

Being that the com­pany name (LG) is just two let­ters. It would make sense why the logo would just have those two let­ters in­cor­po­rated. How­ever, the hid­den mes­sage lo­cated in LG logo is a wink­ing face. The dot to the left is the eye, the L is the nose and the G is half of a face. The com­pany’s slo­gan is Life’s Good, so it would seem as if the logo is wink­ing and you por­tray­ing that mes­sage. I just dis­cov­ered this hid­den mes­sage and it’s ac­tu­ally sur­pris­ing be­cause I have an Lg tv and the logo comes up when it turns on but it was never some­thing that I no­ticed.

1. How do you think the brand is at­tempt­ing to po­si­tion its prod­uct in the mar­ket­place? Do you think it’s work­ing?

I be­lieve that Lg is at­tempt­ing to po­si­tion their prod­uct as sim­ple but ef­fec­tive. As shown in the logo it’s a sim­ple sign but there’s much more be­hind it and when pur­chas­ing their prod­ucts whether it be a wash­ing ma­chine, tele­vi­sion or fridge your life will be good.

[Author]

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