Course: BUS 104-B053 | Intro to Marketing | Professor Buckler | Spring 2024

active 6 months, 4 weeks ago

Open

This Course is OPEN.

Department

Business Management

Academic Programs

Business Administration, A.S., Business Management, A.A.S., Digital Marketing, A.S., Financial Management, A.S., Small Business Entrepreneurship, A.A.S.

Course Contact

Brielle Buckler

Course Code

BUS 104

Section Code

B053

Term

Spring 2024

Course Description

This course surveys business and industry in the United States with global growth strategy. Emphasis is placed on building Communication and Quantitative skills, including Excel spreadsheets, and an Ethical Foundation. The course introduces students to concepts in Management, Organizational Structure, Human Resources, Marketing, International Business, Finance, Computer Information Systems, Accounting, and Economics, and encourages students to explore career paths. Required of all Business majors.