[Brielle Buckler]

In this unit, we discussed what makes a business a viable enterprise, and what “counts” as a business. We all come in contact with businesses every day, many without even realizing.

Think about a single day this week, and describe the businesses you interacted with. Think about what you ate, where you went, how you got there, the technology you used to get things done, etc. Then, categorize the businesses on your list into either for-profit or not-for-profit/nonprofit businesses, and describe whether the businesses sell products or services.

What kinds of businesses, based on your list, do you interact with most often? Do you see a pattern? What other types of businesses do you frequent not on this list?

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In order to receive full credit for this assignment, all components of this assignment are due by 11:59pm ET on Sunday, February 5, 2023. You should first contribute a thoughtful post of your own before viewing/commenting on the posts of others. You must respond meaningfully to at least two classmates to receive full credit for this assignment.

This assignment is worth a total of ten (10) points — 6 possible points for your original post, and up to 2 points for each of the two responses to your classmates’ posts. Please reference our Discussion Rubric for more information, and to this guide from MSSU to learn more about what it means to respond meaningfully to a classmates’ post.

• This topic was modified 2 years, 3 months ago by Brielle Buckler. Reason: Republish
• This topic was modified 2 years, 3 months ago by Brielle Buckler.

[Taylen Johnson]

I interact with Uber eats a lot and I most definitely see a pattern.But I often use Uber and Lyft a lot to go places.

[Brielle Buckler]

Hi Taylen,

While I’m excited to see you submitting a post for this assignment before the weekend, please know that this response will not earn you the kind of credit you’re hoping for. In order to earn full credit, you need to fully answer all of the questions in the prompt.

Please reference our Discussion Rubric for more information, and to this guide from MSSU to learn more about what it means to respond meaningfully to a classmates’ post.

[Randy Marte]

What is a business?

The way I see a business is that certain businesses are created to be able to provide some products to buyers. This can be something they really need or want to have. In addition, due to businesses, people can get things that are sure to be within the reach of their monetary budget. Businesses are created to be able to provide a sense of conformity to potential buyers. Not only conformity but also that they meet their needs and expectations. If a business has the necessary requirements to be able to get ahead, all the money it generates in profits can be managed to keep the business standing out and try to expand it to a larger community.

A business with which I interact a lot is the gym, Planet Fitness. One of the reasons why I continue to be a member of this business is because it helps me physically and mentally with my personal goals. To gain a better body, physical performance, better nutrition and a more stable schedule. The business with which I am related is Planet Fitness, a profitable business. This business gives us the service of providing machines to exercise our bodies. Personal trainers and machines for body rehab like saunas or massage chairs.

[Alyssa Apperson]

Hi Randy,

Great job explaining your use of Planet Fitness. In relating it back to the Module 1 video, Planet Fitness is likely so successful (as are most gyms) because they are helping people solve a problem. Similar to the reasons you mentioned above, I find that the gym helps me solve my problem of feeling sluggish if I don’t move my body and creating this sense of community with like-minded people that we all crave. I do think Planet Fitness is providing a service but they also provide products such as t-shirts and vending machine items.

[Adrian Forrester]

Hi Randy,
I feel planet fitness is so successful due to its easy accessibility to everyone who wants to join a gym. Some gyms I find are harder to get into due to size and capacity. Good job giving an example of how you use the services provided by planet fitness and how it helps you in your day to day life.

[Emely Gutierrez]

Hey Randy,

I agree with you on Planet Fitness. I use to go there until I switched to Blink Fitness. But yes the gym in general is a good thing for us to utilize because in a positive way we are working on ourselves. Also is accessible to people with their options of what you want to pay, as low as even $10 a month and still get access to a lot of amenities. The gym was a perfect example to explain a positive for-profit business!

[Taylen Johnson]

This was a great post randy planet fitness is a great gym

[Alyssa Apperson]

This question is really interesting to think about because I often do my day-to-day tasks without even thinking about it. I’m choosing to dissect a day I visited my mom and sister- I took the ferry to my sisters house but before I did that, I bought a ticket on my cell phone. I utilized three businesses here, Hornblower Cruises (runs the NYC Ferry), Apple (my cell phone), and AT&T (the internet service I used to run the app to purchase my ticket). After arriving at my sisters we walk to a restaurant to eat- another run in with a business.

In documenting only half of my day, I have encountered 4 different businesses. The ferry is for-profit and providing a service. Apple is for-profit and they provide both products and services. For example, Apple provides a laptop but they also provide services to fix your laptop, to teach you how to use the laptop, etc. AT&T is for-profit and they provide both products and services. Finally, the restaurant provides both products and services.

Another business I frequent a lot is Whole Foods. Similar to the article we had to read for this module, they are both for-profit and have non-profit legs in the company. Amazon owns Whole Foods now which is for-profit and a couple of the non-profit legs are Whole Kids Foundation, which funds K-12 programs to provide kids with healthier foods, and the Whole Cities Foundation, which expands access to healthy, nutritious meals to improve neighborhood health.

[Seniyah Buchanan]

Hi Alyssa,
I also use apple in my everyday life as well. My cellphone, iPad , laptop , watch and my AirPods. I definitely think Apple is a very important for-profit business that I use in my everyday life as the products that I use from them helps me get through the day. Especially my AirPods ! Although I don’t use AT&T , I use Verizon. Verizon is another for-profit business that provides products and services. I use Verizon for their service as they are my phone carrier so that way I able to access the internet on my phone, & make phone calls.

[Nickos]

Hi Alyssa,

After reading your post this week, I decided to try out Whole Foods myself after learning that they are connected to some non-profit foundations that you had mentioned. Normally I shop for groceries at the smaller stores around me such as Food Emporium. I thought that the prices at Whole Foods were very competitive and in many cases significantly lower than the other stores. It makes me wonder if Whole Foods is able to charge at a much lower price due to their access to bulk resources like shipping, supplies, etc. In any case, it was a fun experience and in the end they even scanned my Amazon QR code for a bigger discount.

[Alyssa Apperson]

Nickos,

That’s such an interesting thought! I think Whole Foods is thought to be expensive and over-priced but I actually find it to have very competitive prices. Your thoughts on how they are able to have such competitive prices is really interesting. Thanks for sharing and glad you maybe got a new grocery store out of this! Lol

[Juana Bazan]

Hi Alyssa,

I agree with you, this subject has been very interesting. It is amazing to see the relationship with our everyday life and business. I am an Apple customer (stakeholder) all my electronics are apple band because I can easily access to share everything I do from my iPhone to my laptop. Apple is a big company and with big companies, they also have a great competitive environment and technological environment. Every year, they intensify the development of new technology to raise consumer expectations.

• This reply was modified 2 years, 2 months ago by Juana Bazan.

[Adrian Forrester]

This week I’ve encountered many a few businesses. The one I use frequently is the subway. The subway is a for profit business that makes profit off the transportation of thousands of people around the city. The technology involved in the metro system is definatley a big cost for the MTA but due to the heavy travel of NYC residents all day and night, this isn’t an issue. I took the train to a pizza place called Prince St Pizza. There I got some food and a drink. The pizza was good and I enjoyed everything about the pizza. This was a for-profit business. Many food related businesses are for-profit with the exception of businesses that donate a percentage of their earnings to charity.
Last I would like to include Uber eats in my businesses for my week. I use Uber Eats a lot. I don’t like to go out much once I get back home from work so I will usually just order in with Uber Eats. Uber Eats is a for profit business that makes their money off the convenience people seek in ordering food for delivery. Making money and profit with a business is done by providing a service or filling a desire. Every business I went to or used this week was providing a service that I was seeking. That is the pattern I notice.

[Randy Marte]

Hey Adrian,

I completely agree with you on the issue of trains and the cost to maintain them. In this city all things make money in some way or another. Also, I went once to Prince St Pizza and the food was very good.

[Nickos]

For me to best understand all of the businesses that I interact with on a typical given workday, I decided to dedicate some time logging all of my interactions on a Tuesday of this week.

Morning
– Morning workout in apartment gym (for profit, services)
– Ordered coffee and bagel at a local shop (for profit, goods)
– Took subway to work (for profit, services)
– Sat in on several zoom calls (for profit, services)

Lunch
– Grabbed lunch with colleagues at a sandwich shop (for profit, goods)

Afternoon
– Completed some tasks on Microsoft word & sent emails on Outlook (for profit, services)
– Took subway home (for profit, services)

Evening
– Ubered to dinner with my fiancé (for profit, services)
– Ate at a ramen shop (for profit, goods)

It becomes evidently clear that a majority of my interactions on a typical work day are with for profit businesses with a fairly even amount between goods and services. The most common type of business that I frequent on a day to day basis are restaurants, transportation, and software applications.

Occasionally, I do visit some non-profit businesses such as museums and government agencies but this is not nearly as frequent as profit businesses.

This activity has made me look at my daily interactions with a different perspective. Going through the motions every day, I don’t give it a second thought what sort of business I am utilizing. Something as simple as taking the subway or using Microsoft outlook to send an email, is interacting with a business. It made me realize how significant businesses, whether providing goods or services, are woven into our daily structures.

• This reply was modified 2 years, 2 months ago by Nickos.

[Alyssa Apperson]

Hi Nickos,

What a great post- it really helped bring my attention to the fact that I also seem to mainly consume goods and services from for-profit businesses. I definitely would love to spend more time at museums and even volunteering.

[Randy Marte]

Hey Nickos,

The way you describe your routine from the moment you exercise until you return home is very well developed, which I liked a lot. I must also admit that adding different actions that give you profit was another plus. I liked it quite a lot and I think I will use this way to develop ideas.

[Emely Gutierrez]

Hey Nickos,

I loved reading your post because it put things into perspective. A perspective on how much we consume for-profit businesses. I really feel without them we probably won’t survive. Being that everything we need requires a business that provides us goods and services.

 

Although this year I told myself I would enjoy outside more and do more activities. And you just gave a good idea on museums.

[Taylen Johnson]

This was a great post Nickos!

[Adrian Forrester]

Hey Nickos. Great post. I enjoyed how you broke down the day and showed all the different businesses you come into contact everyday. Your post highlighted especially how for-profit businesses outnumber non-profit businesses in a large way.

[Emmalyn]

Hi Nikolas,

It’s definitely interesting to look at our day-to-day interactions with businesses and find the commonalities between the types of businesses they are other than the majority of them being for-profit. It really makes you reflect on how interacting with businesses is unavoidable, and as you said, “woven into our daily structures,” even in seemingly smaller ways as we interact with and communicate to each other through social and other technologically-based apps.

[Emely Gutierrez]

A business for me are companies that provide goods and services to their customers. With that being said we interact with businesses all day everyday.

Now I’m a new mom. I normally don’t go out to interact with many businesses unless I need to. I could say the three main businesses i interact with is Dunkin Donuts, Target and my nearest supermarket.

Dunkin Donuts is known for their coffees and their doughnuts , bagels etc.

Target is known for their household items, food, electronics and toys.

The supermarket provides food and household items.

They are all for-profit companies which goals are to make money, generate revenue for sales and provide goods and services to their customers.

If you ask me I walk outside and get what I need to get and go back home. I don’t think for a second what goes on even just ordering the food. The type of businesses I’m dealing with , the pattern on my day to day. I’m constantly in these stores purchasing their items. No matter how or what we do , we interact with businesses all day everyday and without them we wouldn’t be able to have the resources we have now. Or access the amount of things we need in our daily lives.

 

[Seniyah Buchanan]

Hi Emily ,

Congratulations on being a new mom ! I agree with your post. While we are ordering items , shopping for products or ordering food , we don’t second guess or think about what kind of business we are interacting with. We just simply do it because it is very resourceful to our everyday life. I think Target is a really popular business because it sells all the products that we need to function in our everyday lives in so many different brands.

[Raphi Munoz]

hello my name is Raphi     (what is a business ?)

A Business can be non- profit or for- profit organization. For- business  sells  goods and services to make profit. Non- profit uses profit to support the organization mission. Also non- profit business rely on donations and government funding to help the business operating costs.

For-profit business: for example a deli store sell goods like food and drinks. The owner of the deli store has workers. The owner gets all the money and have to pay the workers. The owner uses the money to invest on his business. The left over is the owner profit.

Non-profit business: for example a non-profit business like red-cross and St. Jude children’s research hospital ask you to donate and uses the money to the business operating cost.

Business that sell services: phone providers, internet providers, insurance providers and etc. All sell you services. Selling services means you selling yourself, your operation business values that you bring to clients/customer.

 

[Osman Goni Rifat]

Thanks for explain non-profit business so well.

[Osman Goni Rifat]

Thanks for explaining non-profit business so well.

[Keanu Soto]

Hi Raphi,

This was very insightful as an additional explanation to what these businesses are! I would love to know what business you use frequently! Like I see a therapist at a nonprofit healthcare center quite often. Thank you for your post. It was helpful in the digestion of all this information we learned this unit.

[Taylen Johnson]

This past week I interacted with quite a few businesses
Target: Profit Business that sells products
Uber: Profit Business that sells services
Instacart: Profit Business that sells products
Barbershop: Profit Business that sells services
Amazon: Profit Business that sells products

Based on my list I interact with target because I work there so I go almost every day. And Amazon is another business that I interact the most with. I order a lot of useful items that are used on an everyday basis. And I often use Uber eats a lot that’s one business I didn’t add to the list but use every other day.

[Nickos]

Hi Taylen,

Can’t help but relate to your post as I noticed a lot of the businesses you interact with are those that make every day a bit more convenient. I too frequent these types of businesses and it made me realize that things like Uber & Amazon have saved me quite a bit of time with their delivery services and ease of use. It does pose the question when does the cost not justify the convenience? I know sometimes when I see fees adding up on Uber eats, I’d rather just walk and get my food but often times there’s some sort of promo so it makes it reasonable. I wonder if there have been analytical studies for these types of convenient service/goods types services and their fee/charges.

[Seniyah Buchanan]

Everyday we interact with many different businesses. This week I’ve interacted with

Monday: Uber Eats ( Profit Business , products)

Tuesday : Target ( Profit Business , products)

Wednesday: Amazon (Profit Business , products)

Thursday : Lyft ( Profit Business , service)

Friday: Mobil Gas Station ( Profit Business , products)

Saturday: Stop & Shop (Profit Business , products)

Based on my list I mostly interact with profit businesses that sells products. As someone who is interested in starting their own business , I interact with Target , Amazon and Stop & Shop the most. Target and Amazon is where I get my packaging , labels , sticks and other products needed to produce my product. Stop and Shop is where I go to buy the groceries needed to produce my product. Uber Eats is another profit business that I use often , even though I shouldn’t. I use Uber Eats often when I am feeling lazy and I don’t want to go out or cook food. Mobil Gas station is another profit business that I used this week in order to keep my car running , I went to Mobil to put gas in my car.

[Juana Bazan]

Hello Saniyah,

I am glad to hear that you are interested in starting your own business, what type of business are you looking into? Is it a pro-fit business or a not-for-profit business?

I also noticed that most of the businesses you listed are online. I enjoy going to target at any time for school supplies, home decor, kitchen utensils, clothes, or snacks. I can order ahead or just stop by and make an easy purchase with my phone.

[Osman Goni Rifat]

When capital is invested to earn profit by selling products or services is called a Business.

Business can be nonprofitable as well which is know as nonprofitable business. Let’s discuss about both of them:

Profitable business- The main goal of this business is to source capital from investors and invest in business to make profit. Businessman is bound to pay a certain margin of the earning to stockholders.

Nonprofitable- They source capital through donation for which there is no return required. Capital is used to make products and help people out there who need it.

These are some of the businesses I interact with on daily basis:

MTA- also known as Metropolitan Transportation Authority. Most of the time I take train to travel. They sell service to make profit.

McDonalds- A well know place for go-to meal. They sell products (foods) to make profit.

Apple- Most of my tech products are from Apple. Again, selling products to earn profit.

Amazon- Profitable by selling products.

 

[Keanu Soto]

So recently I went a trip to Rhode Island to see some family, and to visit some hometown spots. Saturday in particular was a day that I keep recalling thinking about how to reply to this discussion board. So just a brief dive into the going ons of my Saturday:

I had to buy a new coat, so I went to Burlington Coat Factory. It is definitely a for-profit company that supplies goods (like my new coat!). I was listening to an NPR show on my way there. NPR actually a nonprofit organization that provides services in the forms of live radio shows and podcasts. They do also have merchandise you can buy. I know they’re a nonprofit because they rely on contributions and they have a board of directors. My partner, mom, and myself went to go pick up my grandfather’s birthday cake. He turned 70. The Bakery is a for-profit local business that provides some delicious goods. They also provide a service by baking custom cakes! For his birthday we took him to a Brazilian steakhouse in Massachusetts called Brazilian Grill. They stuffed us with steak and lamb and chicken till we were full in the gut.

I can sat with the utmost confidence that the business that I interact with most are places that provide food services. I am hungry often, and will always use my money to satiate it. Another business I use often that I didn’t mention here were transportation services. I take busses and trains and cabs. Most all these things are for profit services that are essential.

[Tenzin Lhamo]

I decided to choose a day in which I spent roaming around the city. In the morning, I stopped by a coffee shop, which I would categorize as a for-profit business that sells product, coffee. I used my cell phone (apple pay) specifically to pay for the coffee. In the afternoon, I went to a restaurant which is also a for-profit business that sells products, food. I got there by using the MTA (public transportation) and I used a mobile application in order to reserve a table. I also used apple pay to pay for the food. Later I stopped by the gym which is a for-profit business specifically to take a yoga class. This is a service based business. I checked into the gym using a QR code on my phone.
My last stop for the day was to the doctor’s office which is a for-profit service business.  Again, I took the MTA in order to get here and before I arrived, I had used my cell phone to communicate with the doctor’s office that I was almost there. Based on my list and my personal experiences, I most frequent for-profit businesses. I have a preference for the service industry and restaurants in general. Other types of businesses I frequent are personal care businesses such as the salon or spa which are also service for-profit businesses.

[Emmalyn]

Hi Tenzin,

I also tend to default to using the tap-to-pay feature when it’s available at businesses I’m purchasing services or goods from. I also use a barcode through the app of my gym to check in as well. It’s interesting how convenience can play such a significant role in the habits we engage in as consumers. Buying from businesses that provide some kind of service is something I seem to have a preference for as well. In some circumstances, like when we have to take the train (as we all often do), it’s not even a preference so much as a necessity in order to travel around the city because of the way the infrastructure is set up.

[Roshanna Young]

Hi, Tenzin

I enjoyed how you have the layout of your roaming how you got there and what you used. Apple pay is also a useful interaction especially in cases where you don’t have your wallet. I know It may have helped a few of us in times such as forgetting our wallets or misplacing our cards and having to wait for a new one in the mail.

[Shomari]

I like the way you formatted your day of roaming nyc. The things we do with everyday life in the city, you are always in a business or using other companies products to use or to get access to other businesses. It like a never ending cycle of being in someones company

[Emmalyn]

The kinds of businesses I interacted with in the last week are as follows:

• Blink Fitness – for-profit – sells services mainly in addition to product
  • They sell gym memberships and provide a space for you to work out, however, they also sell merchandise related to fitness that is of the Blink brand and also goods from other non-Blink brands (e.g. pre-workout, protein, snacks, locks for lockers, deodorant)
  • Used phone for check-in/for membership reference.
• Laundromat – for-profit – sells services mainly in addition to product
  • You are able to either drop off your laundry or do your laundry yourself by using the washer and dryers they provide. You can also buy laundry-related goods there such as detergent, dryer sheets, and color catchers in addition to other goods of that variety.
  • Used ATM to withdraw cash.
• The American Museum of Natural History – a non-profit – sells products in gift shops
  • While the AMNH itself is open to educate the public about different aspects of history regarding nature, animals, people, and culture at large, within the museum one can purchase products in the various gift shops located throughout the museum. These products are targeted toward different demographics and have a range of toys, memorabilia, and clothing with AMNH’s branding.
• Mochi Dolci – for-profit – provides service, sells products (boba, mochi donuts), falls under service industry
• Joe’s Steam Rice Roll – for profit – provides service, sells products (rice rolls, limited Chinese food options), falls under service industry
• Starbucks – for-profit – sells service
  • Chain coffee business that sells a wide variety of hot and cold drinks in addition to different already-made food items.
  • Used my phone for routing the locations of Mochi Dolci, Joe’s Steam Rice Roll, and Starbucks.
• Fairway – for-profit – sells products (e.g. wide variety of foods, drinks, and hygienic items)

Based on my previous list, I tend to interact with businesses that are largely for-profit and typically sell some kind of service. To get to the businesses I previously listed I will either walk or take the train. Other types of businesses I frequent are similar to Blink, where they sell a service and provide a space to physically move in, as is the case with Broadway Dance Center and Steps on Broadway.  Their main service is providing a space for dancers to take dance classes across a wide variety of dance genres. They primarily make their money by selling classes individually, in packages, and in the form of longer dance training programs.  They also each have their own stores in their spaces where they sell clothing and other merchandise with their studio brandings/logos designed onto them, similar to how Blink Fitness does.

I usually also interact with the deli in my neighborhood which sells products and provides services through their kitchen upon request.  I will also shop at companies like Target or Amazon who sell products/goods that fall into the categories of food, clothing, hygiene and appliances in addition to other types of goods. I also will go to businesses such as the hospital where I can see doctors, physical therapists, and specialists who provide services to help aid with health issues and check-ups. Additionally, I may go to businesses that provide services for personal beauty/hygiene-related services such as the hair or nail salon.

 

• This reply was modified 2 years, 2 months ago by Emmalyn.

[Shomari]

I like the way you formatted your list and describing how each business run, it was very informational and easy to understand. Also I spotted some businesses that I didn’t realize was a business

[Juana Bazan]

Interestingly, anything can be a business. I was very amazed at how the article can open your mind to see business from any point of view.

Businesses I interacted with this week:

• Church: not-for-profit/nonprofit businesses:Provides a public service to better the community (establish a better family, relationships, mental and physical health, environment, etc.) Additionally, it is exempt from taxation by local, state, and federal authorities
• Law Firm (place of work) For-profit – Provides a Service for an individual (customer). Generates revenues from sales.I interact with both non-profit businesses and for-profit businesses. I congregate very often in church and volunteer in many activities created to reach the mission of bettering our community.Additionally, I am a full-time employee. I work in a firm that provides services for the 09/11 community. According to the articles, I am part of the internal stakeholder.

  In conclusion, both businesses have factors of production, functional areas, stakeholders, and external forces in their unique ways.

• This reply was modified 2 years, 2 months ago by Juana Bazan.
• This reply was modified 2 years, 2 months ago by Juana Bazan.

[Roshanna Young]

Hi, Bazan

I was thinking the same thing, almost everything these days can be labeled a business. If it profits, or services.

[Roshanna Young]

I recently got to interact with a new business this week. Its called Go Puff! Go Puff is an app in which you can order food and merchandise of all sorts. I came across it through the social media platform Tik Tok. What got me engaged was it saying 10 dollars off your first 3 orders, and that it offered 100 dollars in credit if I referred a friend, and they also ordered. Another thing I made me interested was it advertising that it delivered in minutes. Once I started using it I was excited and then soon realized it wasn’t really a deal because the items were more expensive as well as the overall total than if I just purchased these items else where or in person, and they made it required for me to still spend a certain amount in order to receive 10 dollars off. Also the 100 dollars credits divides into 10 orders so you can only get 10 off each purchase rather than having the whole 100 at once. Go Puff is for profit and sells products not services.

I’ve also interacted with Amazon which is my all time top 5 favorite app. You can order just about anything you can think of and if you have prime, you can receive at your soonest conveinence. I ordered some things for valentines day by just typing in some things in the search bar. Then that lead me to things I may have not even thought of. Amazon is for profit and sells products, and products that are services.

I interact with Amazon more than anything, the pattern between the two are that I can shop online. I don’t frequent much else because I try to save money as much as I can but I do interact with BJ’s for online orders as well when I want to cook meal BJ’s has large bulks of things so it can last me a good amount of time.

 

[Shomari]

The type of businesses I interact a lot or restaurants and different types of food chains. One of them is McDonalds. McDonalds is in the fast-food business and is a very popular franchise nation wide almost. McDonalds is known for its inclusivity with other cultures when establishing in different locations. When you visit a McDonalds in a different country, you may see a difference in the menu item because of location. What is also interesting is the different methods you can use if you want to order McDonalds. They have their own app so you can order from your phone the closest McDonalds in your area. There also kiosk inside many McDonalds stores, so you don’t have to be bunch up in a line to make your order in person. McDonalds is for profit company, and it is selling products for example hamburgers and french fries.

[Osman Goni Rifat]

Yes most of the time we rely on for-profit businesses. Based on your analysis, it’s safe to say we buy products more frequently than services.

[Keanu Soto]

Syed,

I have to say that I also interact with for-profit business a lot. In my post I mentioned how frequently I am at a food service place. That’s a lot of visits to businesses that are created for profit.

 

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