Appeal to emotion, in my words means to manipulate the person’s emotions so that they accept the argument without (usually)arguing back. It is usually used to guide the person away from the logic but instead to have them think about how this can affect them emotionally.
I find it crazy how this is used because they tend to work especially if people are more kindhearted and guided by emotions more than thoughts. An example of this and this is used a lot when there are advertisements on animals suffering and donation is needed to save and help them. Most of the time the person advertising would say things such as, “They need your help”, “They are in terrible danger” etc., and they tend to add lots of disturbing and sad images. Ads like these are meant to grasp the audience through emotion, not by how, and you don’t usually get a lot of information, it’s straight to the point.
