Review our Discussion Board instructions so that your replies can shine.
Discuss the following questions:
1. What messages/ themes does Beyonce express through the song and video?
2. Are those messages/ themes similar to your initial reaction to the song and video?
3. How did Matsoukas help Beyonce convey those messages/ themes?
4. Find at least 2 examples of emotive language or rhetorical devices? What role do they play in the song?
5. Why do you think the song and video became controversial?
Replies: Read your classmates’ posts. Reply at at least 2.
56 thoughts on “Discussion Board Post 2: Language”
1. What messages/ themes does Beyonce express through the song and video?
Beyonce wanted to show the historical impact from slavery and black love.
2. Are those messages/ themes similar to your initial reaction to the song and video?
My initial reactions to the song and video was somewhat of her expressing that she is strong and independent. that she is in control of her life, finances, love life, and her emotions.
3. How did Matsoukas help Beyoncé convey those messages/ themes?
She helped her by trying to express what Beyoncé wanted through her dresses, her on top of a police car, being along side other very well dressed and serious people of color standing strong beside her. She helped her portray alot of black history through the backgrounds and actual props in the video.
4. Find at least 2 examples of emotive language or rhetorical devices? What role do they play in the song?
One example of emotive language is when she says “When he fuck me good, I take his ass to Red Lobster, ’cause I slay
When he fuck me good, I take his ass to Red Lobster, we gon slay” The role this line plays is to express her saying SHE is in charge. That she has the power over the man and she has enough money to buy him a nice meal if she desires or if he has earned it. She wants to show people she will not be dominated nor will she be the one depending on someone else. This line is ment to grab attention from the listener.
One example of rhetorical device is the line “You just might be a black Bill Gates in the making, ’cause I slay
I just might be a black Bill Gates in the making”. This line is comparing a rich white person but she is saying she might be rich like Bill Gates but black. This of course is hyperbole being that bill gates is a rich white man and she is a rich black woman. The role this line plays is to express that she could be as rich and as powerful as one of the richest men in the world who is white. Comparing herself financially on the levels to Bill Gates to boast about her financial freedom.
5. Why do you think the song and video became controversial?
There are many reasons someone can find any controversy in anything nowadays. I would not know exactly why but I can imagine the curse words, talking about sex, expressing her pride in being rich and black. I am assuming many people would not like that and would like to criticize her for that. Also, anyone who writes about a popular song and artist usually is just trying to ride the trend or cause some debate. Many people would feel uncomfortable especially since this is a different side of Beyonce that she wanted to show. People probably did not expect so much from this song for example. In the article, Beyonce told the director she wanted to show a new “aesthetic”. Being that the album was released one day before the super bowl also shows how it was meant for maximum exposure, attention, and marketing. Having some controversy means people are writing about it, discussing it, debating it all which are great marketing tactics.
Hello Leo,
You have a very deep and constructive understanding of this song. This song has a much different perspective in it in my points of view, such as history and power. I just love your explanation of the song being controversial where you even mentioned the release day of the album for attention and marketing purposes as that is something that every single music artist would want as well so that everyone listens to that album or music.
“On the internet, nobody knows you’re a dog'” This is some hyperbole to express the fact that one DOES NOT know who is who on the internet. In other words, since you can not see, hear, feel, or know that whoever wrote anything on the internet is actually who they say they are. The internet gives people a wall from which they can hide and create a false identity. The fact that you can not hear someone tone, know their intentions gives a certain mystery. Even if someone right now beside me taps my keyboard “ehfeiuhfioewqjljcoiwjoc” presses “enter” people would be confused. The full story behind what is said and what was done is ALMOST impossible to fully know.
1. What messages/ themes does Beyonce express through the song and video?
Beyonce Used her video to express the importance of black history (slavery) and also black love.
2. Are those messages/ themes similar to your initial reaction to the song and video?
My initial reactions to the song and theme I thought that she was very brave for using her platform to bring awareness to what’s been going on for over a decade, she’s showing that she’s a black strong and independent woman.
3. How did Matsoukas help Beyoncé convey those messages/ themes?
Matsoukas helped her by giving her a great visual sense she needed through her whole video. This image expressed how she sees and values black history.
4. Find at least 2 examples of emotive language or rhetorical devices? What role do they play in the song?
One example of rhetorical device is the line “I just might be a black Bill Gates in the making,”
Bill Gates is one of the richest white men in society. I think this line she wanted to compare herself to him and also saying that if she works hard enough, she can become one of the richest black women in society.
One example of emotive language is the line “If he hit it right, I might take him on a flight on my chopper, because I slay”
This line she uses to express her power that the male normally has. Normally men would do the same thing to women, so she is showing that she’s in the pendant and capable of doing the same thing to them.
5. Why do you think the song and video became controversial?
I think this song became controversial because for one it’s explicit and a lot of young people listen and look up to her, and most importantly she used her platform to share black awareness and express her love for being a rich black independent woman in today’s society. I would say that many people Who may disagree give negative comments. Some people would say that the topic or visuals made them uncomfortable and black.
Hello Tyra,
I just love the way you have answered and explained the song. I would never be able to do it. I also love your explanation of the song for controversy as well. I must agree that the strong words that are being used are not proper for youngsters as she is a role model for many people. These words may lead the listeners in the wrong way even though she is expressing her history and life.
Hi Tyra, I agree with what you think on Beyonce’s messages throughout the video. She revealed many aspects of black history and her relationship with her husband. Your initial reaction to the video is accurate, since she is demonstrating her self-worth, dominance, and power.
Hi Tyra, I have read your writing; your explanations are well, and I agree with your thoughts on Beyoncé’s message that she expressed the significance of black life, her story of life as a black, she demonstrates her strong self-confidence. However, many people have negative/different perspectives on being controversial about the song.
1. What messages/ themes does Beyonce express through the song and video?
The message Beyonce wants to express through the video is how females and black people in general, can have empowerment.
2. Are those messages/ themes similar to your initial reaction to the song and video?
my initial reaction towards the music video is that Beyonce is someone who I really admire as an artist, who is not afraid to stand up for herself and others as a black woman. I found the video very creative and I liked how the video goes along with the lyrics as a way to prove her point on black people’s empowerment in general.
3. How did Matsoukas help Beyonce convey those messages/ themes?
Matsoukas helped Beyonce convey her ideas by looking through videos and pictures that go along with what Beyonce is trying to prove, Also by her hairstyles, clothing, her culture, and the police car.
4. Find at least 2 examples of emotive language or rhetorical devices? What role do they play in the song?
1-“I dream it, I work hard, I grind ’til I own it” This first pick of mine shows emotive language because here Beyonce is expressing how all her hard work has paid her off until she needs it, like a presentation of wanting her fans to be motivated by that to dream it by working hard until it is at the top of your expectations.
2-“I twirl on them haters, albino alligators” This second pick of mine also shows emotive language by having Beyonce expressing how she doesn’t listen to the haters and flexes on them by doing her own thing. This is the emotive language because it is encouraging everyone to also listen to themselves and not others’ opinions on what you should and not do.
5. Why do you think the song and video became controversial?
I believe this became controversial because as someone who is so popular as Beyonce, there is always someone who is gonna talk crap about her and her music, but in specific in this video, she uses cursive words to express what her valid point is as a black female woman, and also the use of police and protest can make a negative impression in some people.
Hi Karla,
In your initial response, you said you find the video very creative. I agree with you, I think the video was well crafted Matsouka is very creative with her ideas and she did a wonderful job in coordinating everything which gives a great visualization of the story being told from slavery to racism, to police versus black to culture, I believe it was well conceptualized by her viewers.
Hi Karla, I love how you explain the song, and I agree with your writing on Beyoncé’s message that the decisive word empowers black females. She influenced people to be brave and not afraid of being black. She has power. Also, she expressed her point of view to protest black from police not to kill and negativity from some people. Since every famous person has to face some controversy, the song became controversial because of Beyoncé’s popularity and the right words for black.
Hi Karla, I agree with you that Beyonce’s words does in fact empower back females. Her video was constructed perfectly to help convey the message behind the songs.
1. The message that Beyoncé expresses throughout the music video is female empowerment and cultural identity. Throughout the song, Beyoncé states that she earned her high status and fame. She’s proud of her cultural identity and doesn’t care about anyone’s opinion.
2. The messages are similar to my initial reaction to the song because she stated where her parents were from and revealed that she is proud of her beginnings. In addition, some of the lyrics demonstrated that she was power, authority, and money revealing that she was an example of female empowerment.
3. Matsoukas helped Beyoncé convey those messages by conceiving scenes of black history, from slavery through Mardi Gras parades and the Rodney King protests. Matsoukas used certain props, clothes, and backgrounds to portray black culture.
4. The first rhetorical device used in the song was a metaphor. “ I just might be the black Bill Gates in the making”. Beyoncé is comparing herself to Bill Gates because she has similar social status and is wealthy. Another rhetorical device used is repetition. The phrase “cause I slay” is stated throughout the song and means that she is doing something spectacularly well. Beyoncé uses this phrase to add emphasis that she is one of a kind and is spectacular at what she’s doing.
5. The main reason why the song was controversial was that the music video portrayed police brutality. In addition, it was supporting the Black Lives Matter movement. One of the scenes in “Formation” depicts a black boy facing a line of white policemen, doing what Matsoukas calls a “peace dance.” The camera cuts to a wall emblazoned with graffiti, which reads “Stop Shooting Us.” Beyoncé and her dancers then performed at the Super Bowl wearing Black Panther attires. The backlash was heavy because the police union believed that she was attacking the police force and what they stood for. However, this wasn’t her intention as she wanted to raise awareness regarding police brutality.
Hi Tarik, I agree for me Beyonce never disappoints lol. Referring to your answer on question 2, it’s amazing that she holds onto where she came from because she shows that no matter how far she can succeed she doesn’t forget her roots. I feel that a lot of us should hold onto our roots as well because it makes us who we are and it’s special.
Hi Tarikh
I read twice what you wrote. what nice point of view and explanation!! In number 2 You wrote that “she stated where her parents were from and revealed that she is proud of her beginnings” I just love it. Also, I agree with you. I also want to talk about number 5 that also ownsome explanation.
I got the same message as you did when it came to the music video. Not just bragging rights, and issues, but her pride in who she is and where she came from.
1. What messages/ themes does Beyonce express through the song and video?
I believe the messages Beyonce express through the song and the video is showing black pride.
2. Are those messages/ themes similar to your initial reaction to the song and video?
My initial reaction to the song and the video is how much she is how strong and empowered she is. She’s proud of her background and want to show how brave and strong and want to bring awareness.
3. How did Matsoukas help Beyonce convey those messages/ themes?
Matsoukas helped Beyonce convey those messages by bringing people of color together, the way they’re dressed; wearing costumes and her being on top of the police car is showing how much power she really have. She also uses images to show black history.
4. Find at least 2 examples of emotive language or rhetorical devices? What role do they play in the song?
Two examples of emotive language Is when she says “I dream it, I work hard, I grind it till I own it” she is showing others that she doesn’t need anyone because she’s very independent. She doesn’t need to count on anyone because she got herself to get what she really wants. Another example she uses is when she says “Ladies now lets get in formation” this is another emotive language because she wants all the women to know that we are all powerful. Us women aren’t seen as strong individuals because gender in society plays a big role. She wants women to know how proud she is and wants to encourage women to do the same thing.
5. Why do you think the song and video became controversial?
This song became controversial because she’s known for the messages she states in her songs. The music video shows the issues that black people are going through with police brutality. She used this song to bring awareness and made sure she does a political impact in the music video. She wants everyone of color to be proud of their black culture and heritage.
Hi Chelsy, I always liked both lines you mentioned in question 4 from the formation song. I think that female empowerment should be addressed more in this society. The society will live in now has so many limits especially for women. I also think that Beyonce has a good way of expressing female empowerment throughout her lyrics. I like that you mentioned it!
Hi Chelsy, I had the same reaction to this song as well. I found it so inspiring and motivational being a black female. Her words were extremely powerful and moving.
1. What messages/ themes does Beyonce express through the song and video?
Beyonce expresses empowerment for females and the black community.
2. Are those messages/ themes similar to your initial reaction to the song and video?
My initial reactions always are surprised especially from Beyonce since a lot of her music expresses empowerment and the control she has. I found this song and video to be empowering and direct to what she is trying to say, I love that she put so much into the lyrics and the video to express something that big that has been happening way too long.
3. How did Matsoukas help Beyonce convey those messages/ themes?
From what I have read in the article about Matsoukas, for Beyonce she looked into books, magazines, history etc. in order for her to convey the message for the music video. She used settings to reflect a time in history where it is most impactful, such as the set that looks like a plantation house, the police car to reflect from hurricane Katrina etc. She also made the images to look either grainy or recorded on a camcorder, so it also seems to reflect a different time period and effect.
4. Find at least 2 examples of emotive language or rhetorical devices? What role do they play in the song?
1. Emotive Language: When Beyonce says, “I’m so reckless when I rock my Givenchy dress (Stylin’)
I’m so possessive so I rock his Roc necklaces” is an example that expresses that she is on top and that she herself is worthy of expensive brands as well, and she mentions being possessive meaning for this line she is trying to let people know that her man is hers and hers only.
2. Emotive Language: When Beyonce says, “You know you that bitch when you cause all this conversation. Always stay gracious, best revenge is your paper” is another example because she is conveying that you are being talked about it’s seems everyone wants to know what your up to and everyone is curious, being gracious has a big effect on people like that saying “kill em with kindness” , haters hate seeing other succeed so being positive and staying gracious keeps them in there place, the best revenge is your paper is a big one, no one can put you down when you got your paper, it shows that you have succeeded highly!
5. Why do you think the song and video became controversial?
The song and video itself states empowerment and more awareness for the black community and strength in females. That “no matter what we are still here and still standing strong.” What Beyonce used throughout the video between the clothing, sets and lyrics expresses her message can make people have different views on whether or not this is a good way of expressing empowerment or if this isn’t the right way of expressing it. It can be viewed in different ways because she is conveying two messages formed into one.
Hi Destiny, I agree with what you think on Beyoncé’s messages. Beyoncé gave a sense of pride to the black community and expressed her power/authority. I also agree with what you said on how Matsoukas helped convery Beyonce’s message. The plantation house helped reflect black history. Trying to convey two important messages together can somewhat be controversial.
Hi Destiny,
I agree that Matsoukas’s thesis theory to outlining her video helped Beyonce convey the message she wanted to share with the world. I found the locations and outfits very powerful. For example, when the women were all dressed up and hanging out in a living room it was a powerful moment and message. I believe she was expressing to the world this is what white women would do while they were their slaves and abused. I feel like Beyonce was saying Now I’m here, they never expected to see this but we survived and we are powerful.
I also agree with your statement that Beyonce expresses female empowerment in the black community. I think she’s also trying to create a “formation” of women to follow her lead. Telling women don’t let the man fool you, you are strong, you can make things happen. This is not a man’s world.
1. What messages/ themes does Beyonce express through the song and video?
Beyonce used the song and the video to express Racism, power, and black history.
2. Are those messages/themes similar to your initial reaction to the song and video?
I have heard that song many times before and I liked it and kind of understood that it has to do with power and money and never actually realized that she was expressing Racism, and Black history. My initial reaction to the song and theme is that she is using her platform to share her experience with everyone else and that she is very powerful and strong.
3. How did Matsoukas help Beyoncé convey those messages/ themes?
She helped Beyonce by giving the whole visual understanding to go with what she is expressing such as her clothes and the background depending on the expression mostly about black history and power.
4. Find at least 2 examples of emotive language or rhetorical devices? What role do they play in the song?
She used emotive language and rhetorical devices in the song. An example of a rhetorical device is when she said “I just might be a black Bill Gates in the making”. She is comparing Bill Gates to herself and she believes that hard work can make her rich like Bill Gates who is white and very rich where else she would be Black and Rich.
One example of emotive language is when she said “When he fucks me good, I take his ass to Red Lobster because I slay”. In our society, usually, a guy is the one who holds the power and decides when to take his girlfriend or anyone else to take her out. However, in her line, she is the person who is holding the power and making her own decision and she will be the person in charge instead of a person who would follow and take orders.
5. Why do you think the song and video became controversial?
In my opinion, the song became controversial for her expression of the message she is sending to her listeners. Without a doubt, it was done very well but the language could have been a little more proper because of the many followers she has who are very young and look up to her. She has expressed the messages to her listeners in a way that no one has ever put all of it in one song. In this song and video, you get to know about Racism in America and also the Black history and also sent a message to work hard to all to get somewhere in life so that they can shine. However, it was very controversial and I feel it was done on purpose so that people become more curious about it.
HI Sunjida,
I agree with your two examples of emotive language. In our society, it is almost always that the men hold the power and make the moves but with this song Beyonce made it clear that she’s more powerful than men.
If he hit it right, I might take him on a flight on my chopper, I slay
Drop him off at the mall, let him buy some J’s, let him shop up, ’cause I slay
I might get your song played on the radio station, ’cause I slay.
These are things that men are known for doing. Taking women on a helicopter ride, taking women shopping, and getting women famous, but these are all things that she can do. Excuse my language but she’s basically saying you men ain’t shit, women don’t let these men fool you, you can do this shit too.
Hi, Sunjida!
I like your take on the controversial question. I agree, I believe Beyonce was aiming for shocking imagery, but not by our traditional definition of shocking. The “Formation” video deconstructs what our perception of celebrity is in Black culture. People refer to Beyonce as a pop star and slowly see her as an idea, whether referring to her artistry, wealth, or marriage. Digesting this kind of content from one of the most popular people on the planet, at their peak, shatters the fantasy and strips her down to who she still is in this country, which is a Black woman. In the song, Beyonce talks about where she comes from derogatorily, embraces every ounce of her cultural nuance, and marries that with her high society accomplishments, from a simple, grounded, hood perspective. Witnessing something like that can be jarring, causing mass confusion – no one expected the world renowned artist to make such a prominent statement. She stopped everything when she destroyed the illusion. In my opinion, that’s where most of the controversy derives from.
The cartoon “On the internet, nobody knows you’re a dog” resemble many situations and time in our life. For example, a few years back, we would go out hangout and make new friends in front of us while having a conversation but now, with the high quality of technology, people can meet people online not knowing who actually the person is. In order to do anything on the internet, no one has to know anyone’s identity. You can be anyone because no one sees you. This also tells you to be careful what you do online because this can dangerous as well because no one knows the purpose or intention of others online that including hacking, stealing information and so many other things.
Hello,Sunjida. I agree with you on how beyonce expresses racism,power and black history.I also like how you explained the way matsuoka helped make beyonce tru expression come out by trying to give the best visual as possible. I agree on how the language is one of the main reasons why this song became controversial since it is not a really nice way to express yourself.
1) What message/ themes does Beyonce express through the song and video?
The message: Stop the violence between white police officers and young black men.
The theme: “Stop Shooting Us.”
2) Are those messages/ themes similar to your initial reaction to the video?
My initial reaction to the song and video is the video expresses a cry for help in the black community. Beyonce on the roof of a police car submerging in water gives reference to black men being eliminated by the police. The little boy dancing in a hoodie and a clip of graffiti wall behind him with the words “Stop Shooting Us.” and the clip where he raises his hands in surrender, and the police raise their hands in response, this image depicts black experience and racial inequality.
3) How did Matsoukas help Beyonce convey those messages/ themes?
Matsoukas help Beyonce convey her messages and themes by using verisimilitude to depict her story with real ideas and appearances, she used scenes from black history, references to racism and slavery, and the Rodney King protest to reference racial tension in America. She also showed a brief clip of a man holding up a newspaper, on the front page is a picture of Martin Luther King Jr, with the words “The Truth- More Than a Dreamer.” made a statement that black history is present to this day. She adds, “I wanted to show – this is black people,” “we triumph, we suffer, we’re drowning, we’re being bitten, we’re dancing, we’re eating, and we’re still here.
4) Find at least 2 examples of emotive language or rhetorical devices? what role do they play in the song?
one example of a rhetorical device used in the song is “slay tricks or you get eliminated, when he fuck me good I take his ass to red lobster.” “If he hit it right, I might take him on a flight in my chopper, I slay.” Beyonce is exerting her female dominance, with a high sex drive normally this would be a discussion among men. Flying in her private chopper, and lobster being an expensive meal, connotates her wealth, superiority, and power.
5) Why do you think the song and video became controversial?
The song and video became controversial because Matsoukas intercut her own footage with shots of New Orleans from a documentary about bounce music called “That B.E.A.T.” The documentary footage had been licensed with a company that owns the rights, the filmmakers were not expecting scenes from their film to be used without their permission. On the other hand, Matsoukas thought it was just borrowed inspiration, but the director Abteen Bagheri did not think it was cool.
Hi, Priscille
After reading your responses, I was floored by how saliently you distilled the information. I grossly overthought everything, lol. Tremendous answer for question number 4. We usually hear male artists say things like, “I smash and never call her, give her McDonalds, etc.…,” but Beyonce’s presenting the idea of “tricking” from a commanding position. In the song, she takes on the role of the woman she’s speaking to in first-person. And then, she overlays the political message for a more nuanced conversation. It’s nothing short of brilliant. Spot on observations.
1. What messages/ themes did Beyonce want to express through the song and video?
The messages and themes Beyonce wanted to express through the song and video were about reframing the legacy, culture, and narrative of Black people in America. Beyonce and Matsoukas aimed to capture the complete embodiment of the Black experience. She also wanted to explore the heritage of her parents, with lyrics like, “My daddy Alabama, Mama, Louisiana. You mix that negro with that creole, make a Texas bamma,” (Knowles). The song, Formation, heavily promotes women empowerment and pride derived from humble beginnings.
2. Are those messages/ themes similar to your initial reaction to the song and video?
Those messages are certainly similar to my initial reaction to the song and video. The first time I experienced the video, I watched it about 12 times, no exaggeration. I was impressed by the artistry, depth, quality, and simplicity of the song. It felt like a Black anthem full of heritage, culture, self-awareness, and inspiration. Even the way Beyonce is framed in most shots left me awestruck. She always came across as regal yet relatable, both ideas tied to the theme of the song. Beyonce also puts herself against the backdrop of the “police’s excessive force against Black people,” showing that she too is, and people who look like her, are affected by this, and that we are all one in the same.
3. How did Matsoukas help Beyonce convey those messages/ themes?
Matsoukas helped Beyonce convey those messages and themes by her specific location scouting and juxtaposition in the content. By “blackifying” the mansion they utilized, along with other artistic choices, Matsoukas crafted something that feels similar but was never expressed on such a high level before. Usually, in these setting, Black people are slaves and subservient, but the Formation music video delivers an inverse message, due to its thoughtful portrayal of the many facets of Black culture.
4. Find at least 2 examples of emotive language or rhetorical devices?
In the song, Beyonce used value-laden words. Lines “I go hard, get what’s mine, I’m a star” and “I slay, we slay,” are words of encouragement, spoken directly to her subculture. Furthermore, lines like “I slay,” and “I like my negro nose with Jackson 5 nostrils,” are two forms of hyperbole. The images she explains are exaggerations made to draw a bigger point. Also, “if he hit it right, I might let him take a flight on my chopper.” Beyonce might be speaking for herself, but most individuals don’t own a chopper. She’s doing two things here. She ingrains and contrasts colossal ambition against regular, cultural rhetoric.
5. Why do you think the song and video became controversial?
I think the song and video become controversial because of the impact it had on mainstream sensibilities. The pro-blackness and lack of offensiveness is enough to strike a nerve with the casual listener. I believe the public had adverse feelings to this video and struggled to understand what they were experiencing. The imagery looks familiar, but everything about it feels “incorrect.” Top those feelings with powerful lyrics that speak specific to the black experience and black culture, and a large portion of the world might feel alienation that they’ve never experienced before. It’s, well… provocative.
NY TIMES CARTOON –
“On the internet, nobody knows you’re a dog.”
The message is, when hidden behind a device, you can portray yourself as whatever you see fit. There are no consequences, no punishment, and a lot of room to be irresponsible. An essay way to mismanage power.
Hi Joseph
After reading your response I feel astonished. What a nice description!! I just simply love the manner you have got responded and explained. In number 5 you wrote “Top those feelings with powerful lyrics that speak specific to the black experience and black culture, and a large portion of the world might feel alienation that they’ve never experienced before”. it is true and I agree with you.
1. What messages/ themes does Beyonce express through the song and video? As for someone who is not very familiar with the complete lyrics or has seen the video before this assignment, I would have never imagined the video to be what it was. Upon watching the video, it became evident that the message she was trying to portray was historical, political, and power. The message and theme I was able to pick up from the song alone were that she’s an independent, powerful strong black woman. Beyonce has made it to the top despite her “haters.” While being wealthy, she still is the same person. Beyonce also gives homage to her roots. Expressing her love for black men and telling other black women, you can too, “Okay ladies, let’s now get in formation” if I can make this happen.
2. Are those messages/ themes similar to your initial reaction to the song and video? The messages and themes were not similar upon watching the music video. After watching the video, it was evident that she wanted to highlight black culture, what it was like before, and how the black community cannot be stopped. The white culture attempted to tare them down, but they are still here.
3. How did Matsoukas help Beyonce convey those messages/ themes? Matsoukas helped Beyonce convey those messages by the locations and outfits she used for the videos. It was powerful to see them dancing in a swimming pool. The message I received was that we were not allowed to swim in here, but now I’m dancing in here. Also, when the women were sitting around in their dresses and having a smoke like white women would do while the enslaved Africans were abused. Now, Beyonce is showing look at us; we’re here. Lastly, when Beyonce was on top of the cop car, she was trying to show that still, law enforcement might sometimes be against them. However, they are still here; they are powerful and will not fall; African Americans are on top just like she’s on their car as it’s sinking, saying to the police that their actions are causing them to sink.
4. Find at least 2 examples of emotive language or rhetorical devices? What role do they play in the song?
Euphemism – I twirl on my haters, albino alligators – Beyonce is talking about white people who wanted to kill black people’s dreams. Now she can celebrate her success over them.
Sarcasm – Y’all haters corny with that Illuminati mess – Beyonce is almost laughing at people who think she’s succeeded because of the Illuminati because she’s has talent and has worked hard to become successful.
5. Why do you think the song and video became controversial?
I believe the video became controversial because it can be interpreted that the black community doesn’t respect law enforcement, and Beyonce stands in solidarity with the black community. With her large following and the song being performed for the first time during the super bowl, one of the largest watched sporting events, it was as she broadcasted the message to the world, which others might’ve thought an uproar would occur. I believe the video became controversial because it can be interpreted that the black community doesn’t respect law enforcement and stands in solidarity with the black community. I interpreted from the video that the police over police black communities and they just want to live in dance as the boy who was dancing in front of the officers in riot gear. While Beyonce was on top of the police car as it sunk, I interpreted it as “The more you hurt us, the more you sink and the less we will respect you.”
1. Beyonce’s “Formation” message is more than simple racism and police atrocities. This song is about black cultural pride, oppression, wealth, tragedy and resilience, feminism, Beyonce’s pride, black power.
2. My initial reaction to the song and video was her self-confident, flawless, and fearless expression. Beyonce is proud of her for being black, and she is not afraid to say it. She has the power of a superstar and the oppression that is a genuine part of America. The video also reinforces the artist’s personal and professional success.
3. Matsoukas spends hours searching online, books, and art magazines to develop ideas for the videos and find images that will resonate. Matsoukas helped Beyoncé communicate the message by seeing videos and photos, hairstyles, clothes, culture, and police cars that matched what Beyoncé was trying to prove. She helps to make imagining scenes from black history, from slavery. Matsoukas plans technical details to capture some scenes to create a sense of presence. She hired a cameraman resonates throughout the formation video.
4. One example of emotive language/rhetorical device is the line, “I’m so reckless when I rock my Givenchy dress. I’m so possessive, so I rock his Roc necklaces” As she narrates the lyrics, she talks about rumors about marriage and fortune. Music is built by communicating what she believes to be her family tree: her understanding of who she is and where she came from. Another example of emotive language is the line when Beyonce says, “I might just be a black Bill Gates in the making.” she quickly made a bold and ethnic feminist statement. She is one of the wealthiest women in music, like Bill Gates.
5. This song was controversial because of the expression of her message to her listeners. It was blatant, and many young people listened and supported it. And most importantly, racism slavery in black history happened in America, and she used her platform to share the black consciousness and express her love for them to work hard and fight to get their right to shine in life. To become an affluent black independent female in society, she influences people. Also, The police are bullying Beyonce because Beyonce expresses her valid point of view through her song and urges the police to stop shooting black people.
I like how you thoroughly analyze the song and video. I totally forgot about her relation issues during that time and the police outrage. Beyonce’s artistry is so impactful, her work overshadows rumors and controversy.
I couldn’t agree with you more. Beyonce was indeed bullied by the police because she had stated “don’t kill black people”. For many years people have viewed Beyonce as the “token black girl”, but never really associated her with black culture. Now that she has changed her ways within the music industry and wants to sing about issues that are going on within the black culture it’s all of a sudden a big issue.
1. What messages/ themes does Beyonce express through the song and video?
Formation song and video has several messages. It speaks to her political stance on women empowerment, police brutality, hurricane Katrina and her roots.
2. Are those messages/ themes similar to your initial reaction to the song and video?
No, I never paid attention to the details of the video and how it aligned with the song.
3. How did Matsoukas help Beyonce convey those messages/ themes?
The settings are in Houston her hometown and Louisiana, her mother’s birthplace. The subtle messages of don’t shoot, the plantation scene and the police cruiser submerged in water; amplified her lyrics.
4. Find at least 2 examples of emotive language or rhetorical devices? What role do they play in the song? “Okay now ladies let’s get into formation” is a call for women to take pride in themselves and stick together.
“I grind til I own it” speaks of her relentless ambition to pursue her dreams/goals.
5. Why do you think the song and video became controversial? Having an opinion on social issues will always be controversial especially when it grabs attention and is met with opposing opinions. The song and video exclusively speak to women, other genders or non-binary identifying fans may feel left out.
I 100% agree with you. Beyonce’s Formation video exclusively speaks to women and other genders such as the LGBTQ and non-binary. Though I feel as fans shouldn’t feel left out. There’s a song and video for everyone out there. I’d say for once let women, LGBTQ, non-binary, and people of color have a song that they can relate to in a strong sense.
“On the internet, nobody knows you’re a dog”
The message is to not take rude comments personally, you never who’s on the other side of the computer. The internet allows people to hide behind false narratives and identities.
1. Beyonce’s formation videos manifest more than just racism and police brutality. “Formation” is a well-thought-out video that delivers messages about feminism, black power, LGBTQ, sexism, hurricane Katrina, and many other things.
2. My initial reaction to the song and its overall theme was a one-worded response, “Finally”. Watching the video for the first time and listening to the lyrics you can initially tell it’s about racism and police brutality, but as you dive deeper into it you can see that Beyonce had created a piece of art that demonstrates a powerful message during black history month.
3. Matsoukas helped Beyonce’s vision become a reality. She had done this by using fashion and props for Beyonce’s video to betray black culture. Matsoukas overall used her talents and artistry to deliver a powerful message.
4. Two examples of visual rhetorical Beyonce had shown in her video was the opening shot where she had placed herself on top of a car half-submerged in water. Beyonce was invoking the aftermath of hurricane Katrina in Louisiana and recent issues that had occurred with police shootings and minorities. Beyonce had also shown a visual image of her flipping off the camera when saying “If he fucks me good I take his ass to Red Lobster”. This image conveys that she is in control. She has money, even though she woman, making her powerful.
5. I believe the song and video became controversial because Beyonce had decided to release a song in other words telling police “not to kill black people”. Any topic that mentions racism is always going to be controversial whether it is Beyonce or any other singer or politician. The song clearly conveys a strong message that some people sadly don’t view as appropriate, but in my opinion, Beyonce’s “Formation” video is well thought out piece of art that needed to be done.
Hi Brian,
Mentioning Hurricane Katrina was so important in the themes that Beyonce wanted to include in the depiction of her song. I think that some of the other concepts- such as female empowerment, police brutality, and the lasting impacts of slavery all can somewhat overshadow the continual reminders of Hurricane Katrina that were depicted in the video. It is easy to overlook and forget the devastation that the hurricane wreaked on Beyonces mother’s hometown in Louisiana, and its lasting impact on black culture and history in that area because of these other overarching themes. However, they are undoubtedly important to the overall story of the song, and Beyonce’s story as well.
Yup! The video was laden with social issues within the Black community, but also gender issues as well. A point I didn’t think to mention in my DB, but wish I did, because just having Big Fredia speak on her song is a show of support for the LBGTQ+ community.
1. What messages/ themes does Beyonce express through the song and video? In the music video formation Béyonce used her voice to express issues in the black community. Towards the ending you can see a little boy raise his hands up as if he’s surrounding to the cops( so they won’t shoot” and on the wall the words “ stop shooting us “ is spray painted. Bringing more attention to police brutality which have been an issue in the United States for many years.
2) Are those messages/ themes similar to your initial reaction to the video? Actually my reaction to the video and lyrics is different now because I know there’s a deeper meaning to the song as I replayed it over and over again and really listened to the lyrics.
She brought more attention to issues in the US.
3) How did Matsoukas help Beyonce convey those messages/ themes? Matsoukas helped Beyonce convey those messages/ themes in the song formation by providing her with meaningful visuals she required for the duration of her video. It exemplified how she cares and views the black community.
4. Find at least 2 examples of emotive language or rhetorical devices? Two examples of emotive language Is when she says, “I dream it, I work hard, I grind it till I own it,” she is demonstrating to others that she is self-sufficient and “I just might be a black Bill Gates in the making” comparing herself to a rich WHITE MAN, implying that she a black woman could be exactly where bill gates is once she work hard.
5.Why do you think the song and video became controversial? The song and video express empowerment and increased awareness for the black community, as well as feminine strength as she if a feminist
Hello,tessiyah.I really like how you expressed what the message that Beyonce is trying to show is by pointing out the little boy at the end as a way for the police to not shoot him. I feel like it shows how police violence towards colored people is something that continues today and I hope one-day discrimination can stop.
1. Beyoncé claims to have worked hard for her celebrity and high status. She is proud of her ethnicity and is unconcerned about what others think of her.
2. I think she was bold for using her position to raise awareness of something going on for over a decade; she is demonstrating that she is a black woman who is strong and independent.
3. Matsoukas assisted Beyonce in conveying those themes by bringing people of color together, the way they are dressed, donning costumes, and her being on top of the police car, demonstrating her true power. She also used visuals to illustrate black history.
4. In the song, she employed dynamic language and rhetorical tactics. “I just might be a black Bill Gates in the making,” she stated as an example of a rhetorical tactic. She is comparing herself to Bill Gates, and she feels that hard effort can make her as wealthy as Bill Gates, who is white and very wealthy, whereas she would otherwise be black and wealthy. “When he fucks me good, I take his ass to Red Lobster because I slay,” she claimed, using expressive language. In our society, it is typically a guy who wields power and determines when to take his girlfriend or anyone else out.
5. Matsoukas intercut her footage with views of New Orleans from a documentary about bounce music called “That B.E.A.T.” The song and video proved contentious because Matsoukas intercut her footage with shots of New Orleans from a documentary about bounce music called “That B.E.A.T.” The filmmakers were not expecting sequences from their films to be used without their consent because the documentary footage had been licensed with a firm that controls the rights. On the other hand, Matsoukas thought it was just borrowed idea, but Abteen Bagheri, the director, did not think it was fantastic.
The image with the text “On the internet, nobody knows you’re a dog” is a meme that encapsulates what happens on social media today. This is a form of catfishing since anyone can build a phony profile and pretend to be someone or something else in this day and age. It’s so easy to mask your true identity these days since the internet offers anybody with a device access to all medias, and because we can’t see, hear, or feel the users, we just go with the flow and hope we don’t get catfished.
I actually had not thought of it that way! But it is such an apt description of the cartoon.
1. What messages/themes did Beyonce want to express through the song and video?
She wanted to show the historical impact of slavery on black love, and what it has done to the black family, she wanted the video “Formation” to be an anthem of female and black empowerment.
2. Are those messages/themes similar to your initial reaction to the song and video?
At first, I thought that the music video is just like many others made just for fun, then I paid attention to the lyrics and realized that the song and video was meant to convey a message about slavery and black empowerment.
3. How did Matsoukas help Beyonce convey those messages/themes?
She helped Beyonce convey those messages/themes by creating scenes in the video that portray black history from slavery through Mardi Gras parades and the Rodney King protests, she also tried to recreate a plantation house, another scene was on a police car which was a symbol of police brutality.
4. Find at least two examples of emotive language or rhetorical devices? What role do they play in the song?
One rhetorical device used in the song is metaphor, such as “I just might be a black Bill Gates in the making”, which means that she might be a billionaire in the making because Bill Gates symbolize wealth. Another example of rhetorical device used in the song is hyperbole. She mentioned that “she got hot sauce in her bag” meaning that she got a weapon in her bag to defend herself. Those rhetorical devices in the song facilitate communication and emotional response from the public.
5. Why do you think the song and video became controversial?
The song and video became controversial because of the type of strong language used, curse and sexual terms. Also, the fact that she point out police brutality in some scene of her video made some people think that she was against the police.
Hi Kadiatou,
I like how you mentioned the sets used and the historical events that were recreated in the video to help portray the themes and messages of the song. I think the concept of using history to reinforce the present and future is a really fantastic way of driving home an idea because its irrefutable because it’s based on fact. Including the Rodney King protests and Mardi Gras parades helped to encapsulate the culture and heritage of black people, while also highlighting their plights and the injustice that they have faced throughout history.
Hi kadiatou, i loved how you explained the “ i got hot sauce in my bag” quote from Beyoncé’s lyrics. I never thought of the hot sauce being a weapon, I always just thought it was for seasoning. It’s interesting how she is able to convey many different meanings of words in her lyrics that many might not catch on (like me).
1. Beyonce touches upon a myriad of themes and ideas- almost all that try to capture the essence of being Black in America. She highlights black history- namely slavery and its lasting impacts on relationships in the back community to date. She also called out police brutality- with imagery in the music video that clearly depicted it, such as the scene with the young black boy dancing in from of a line of police, and one of the last scenes, where Beyonce is lying atop a sinking police car.
2. My initial reaction definitely encompassed most of the themes, but not to the depth it was intended. I feel as though I only really digested 20% of what the artists working on this song and video wanted to express. I also missed the aspect of relationships/ betrayal/ infidelity that was touched upon.
3. Matsoukas helped Beyonce to convey those messages by almost exaggerating each point. While everything- prop, set, costume, was nuanced, she did not try to hide the message she was trying to convey. She approached the song with big ideas and huge concepts, which resulted in an albeit controversial, but highly successful music video.
4. One part of the song that stood out to me was the language that Beyonce uses to describe her appearance. By using emotive language such as, ‘I like my baby heir with baby hair and afros,
I like my negro nose with Jackson Five nostrils’. She owns 2 aspects of significantly African features that many black people are the most insecure about. Another thing that Beyonce does exceptionally well is this delightful mix of satire and sarcasm to break and once again own stereotypes about black people. Mentioning that she carries hot sauce with her, and that she likes cornbread and collard greens; these lines are said with an ingrained pride in not only her Southern heritage and Soul culture, but also her deep-rooted black identity. She is almost challenging the perception people have of her.
5. The video is not a particularly comfortable to watch. Even somebody living under a rock with no knowledge of current events would feel as if there is something innately heavy about the song and its depiction. There are a lot of controversial themes that are mentioned- notably the concept of police brutality namely towards black people. This is a highly controversial topic- to date- and causes a strong division between people that agree and disagree with the idea, as evidenced with the worldwide protests that took place in the last few years.
Hi Jamila, I agree with how you said that Beyoncé captures the essence of being black in America with her music. Her visuals for the lemonade album were great and showed the southern culture that she grew up in
1. What messages/ themes does Beyoncé express through the song and video?
There’s a message of both women’s empowerment, high energy feminism expressed in the song “Formation” by Beyoncé. Boasting her accolades and riches with an unapologetic cockiness, she brushes off the naysayers and the rumors they spread. Her braggadocios lyrical style gives an almost Hip Hop feel, as her lyrics flow like of a rapper. The song has a nostalgic feel as she uses old school sayings and slangs that scream Blackness and her love for her culture and Black pride.
In the music video, Beyoncé uses the video as an opportunity to shine a spotlight on lack of civil rights and social injustices that plague Black people today. While at the same time giving a glimpse into her own culture and background, showing a gritty, yet realist view of the other side of New Orleans that is not just the fun party town of Bourbon Street, but a racialized society filled with dilapidated homes, poverty and visions of no real recovery since Hurricane Katrina. Still, there’s an appreciation for Black beauty and a show of woman’s empowerment and strength.
2. Are those messages/ themes similar to your initial reaction to the song and video?
Not at all! Hearing the song then seeing the video is not at all what I expected. I would’ve imagined that the video would be full of mansions, fancy cars, jewels, a few dance numbers and all that comes with a braggadocios song. But instead she used this platform for a more serious agenda. There were still all things that scream a Beyoncé video, like high fashions and dance numbers, but never would I had thought that she would take it to such a dark, but realistic direction.
3. How did Matsoukas help Beyoncé convey those messages/ themes?
Melinda Matsoukas delivered a perfect balance of the messages that Beyoncé wanted her to convey. Though the song was about feminism, pride and woman empowerment, she wanted to show that, while at the same to showing her concerns and support for Black men. And Matsoukas held no punches, as she’s a music video director that delivers a level of detail that mimics a movie.
Using her critical thinking skills to answer the question of what a Beyoncé wants, she delved into what the setting should look like by going deeper into the history of New Orleans past by using plantations houses and early 1800’s fashions, and the transition into today’s fashions as Beyoncé’s dresses in fresh off the runway fashions, which also plays into the cockiness of the lyrics. She also uses references of today’s injustices like the little boy dancing in front of the line of riot police officers, while wearing a black hoodie. A scene reminiscent of the Trayvon Martin killings, combined with issues of police brutality against Black boys and men. She also conveyed the lack of outreach received in the black community post Hurricane Katrina by showing the living conditions of the Lower Ninth Ward, the hardest hit community by the Hurricane.
4. Find at least 2 examples of emotive language or rhetorical devices? What role do they play in the song?
There were a few examples of emotive language in this song that added an empowering tone to the song Formations. For example, she used negative emotive language to describe her haters when she said, “y’all haters corny with that illuminati mess”, which lets those that doubt her or have anything bad to say about her, doesn’t faze her; positive emotive language to describe herself in positive yet cocky way, like when she said, “and I slay, and I slay…”, because, of course, if you’re slaying, you’re that… chick; and evaluative emotive language that conveys positive reinforcement to women as she closes out the song with the lyrics, “you know you that bitch when you cause all this conversation. Always stay gracious, best revenge is your paper”.
5. Why do you think the song and video became controversial?
It a nutshell… It was too real! Look, it is one thing to talk about all the darkness that surrounds the reality of Black life in the United States, the challenges Black people face on a daily basis and the conditions and unapologetic view of what a racialized society looks like. But it’s another when it’s depicted in a music video, by Beyoncé Knowles Carter, of all people. Here it is, America’s sweetheart, who is loved throughout all racial lines, standing up and putting a magnifying glass on the injustices of Black America. That she stands for and with the Black Lives Matter movement. If there was anyone that had ever fixed their lips to say, “I don’t see color when it comes to Beyoncé”, saw her as a Black woman the moment they laid eyes on that video. This wasn’t one of her typical big hair, a sexy onesie and dance number. This was about frustrations, anger and concern for what’s been going on and is escalating today in the Black community.
Probably the most controversial scene in the video was Beyoncé laying on the sinking police car. There was a lot of controversy behind that. Because some would see that as being “anti-cop”, just as many see the Black Lives Matter movement as anti-cop, which is a whole controversial issue within itself. But really all she was protesting in the video was that Black Lives do in fact matter, and they especially matter to her.
It felt good to see that, because I feel that it is not just artist’s, but Black artist’s responsibility to speak up about Black issue in their song, videos and other public forums, and spread those messages throughout the world to create visibility and inspire change. With Beyoncé being THE biggest musical artists in the world, the entire world will see that music video and will be moved by the message.
Whew! This particular illustration is a tricky one. Tricky because I know there’s some sort of humor to this image… and what’s dog doing on the internet anyway!!!
Perhaps the dog is referring to his ability to change his identity and boost his personality description by using rhetorical devices, such as euphemisms to use language that adds value to his created identity.
Beyonce’s song “formation” is about black female empowerment in my perspective. She wanted to convey to her audience that they are powerful and that in numbers they have the ability to rise up from adversity. This video is specifically referring to her black audience to understand their value and strength. She brought to light a recurring topic in our current day of police violence and racism towards black people. This song reminds me of the Black Lives Matter movement and a lot of what we saw during the summer of 2020. Matsoukas assisted Beyonce in delivering this message by finding the appropriate set that resembled a plantation and using specific props to give the home an old feel. She also used a Bolex and film camera to achieve the vintage grain look.
In “Formation” Beyonce uses emotive language. She employs passionate words throughout the song. For instance, she says, “I’m a celebrity because I slay.” Because she has worked hard for her place in society. This is an example of positive emotional language because she is praising herself for all her hard work. This is relevant to her song because she encourages other black women to work hard and achieve something for themselves. Another example is when she says “Prove to me you got some coordination, cause I slay; Slay trick, or you get eliminated”. This is negative emotional language. I believe she uses this phrase because she wants black people to know not to settle for less anymore. She wants them to want more for themselves otherwise the world is going to beat them down. Because black people are still oppressed, this video may be considered controversial. Our system is so corrupt and many people disagree that it is because the system is most likely in favor of non-minorities. This video is a call for action and changes to be made.
I agree with your depiction of the song. I also agree that the song is about female empowerment. Beyoncé wanted to let the world know that she is fed up with Men, Society and being constantly disturbed by the injustice going on around the world. As stated above she did bring up the recurrent issues with the police force along with social injustices that Black People are forced to deal with on an everyday basis. I also agree with the connection you made to the Black Lives Matter Movement. When I first heard this song, it was around that time period and it had so much power over her audience. She did use emotive language to get her point across, in other terms she spread awareness around the world.
1. What messages/ themes did Beyoncé want to express through the song and video?
The primary message that Beyoncé wanted to express is the challenges that come from a sexist and racist dominant ideology in the United States. The video and lyrical composition of the song have primarily interrogated some of the issues and messages that both gender and race have represented African-American women. There is an indication that there is a direct challenge to White androcentric power that has created stereotypical images of African-American women whose power and dominance in society are not recognized (Beyoncé, 2017). The song shows demonstrations of how African-American women are treated in the United States and how the reality of both social facts, political reality, and economic reality is in the United States today.
2. Are those messages/ themes similar to your initial reaction to the song and video?
The games are similar to my initial reaction to the song and video. The video has primarily delivered messages about black pride, black power, feminism, sexism, LGBT, hurricane Katrina’s remembrance, and Beyoncé’s dispelling of the rumor that she is an Illuminati.
3. How did Matsoukas help Beyoncé convey those messages/ themes?
The primary themes of the song were brought out through the video and the song’s lyrics, where the director Matsoukas ensured that the release of the video would be during the super bowl halftime show. The video has shown images of hurricane Katrina, Black South, and Mardi Gras. The video also featured a young black boy dancing in front of police officers as he held his hands up, before which the words “stop shooting us” appear to convey the message that police brutality should be stopped (Okeowo, 2017).
4. Find at least 2 examples of emotive language or rhetorical devices? What role do they play in the song?
In the video where Beyoncé is on top of a police car that has been half-submerged in water, the interpretation was how African-Americans were treated after the aftermath of Hurricane Katrina in Louisiana. The video has also invoked the recent controversies surrounding the police shooting of minorities. The sinking police car has just been used as a symbol of public lack of trust, where many individuals perceive the police institution as having been flooded with racism and injustice.
5. Why do you think the song and video became controversial?
The song and video became controversial because the title of the song formation suggests unity, strength, and purpose. The song’s title encourages the audience to form or stand together as one since most of the audience members are primarily African-Americans. The song becomes controversial because the United States doesn’t seem to care enough about the poor individuals who were affected by Hurricane Katrina.
I believe the theme is feminism and Black power. She expressed that through the visuals presented in the video. Along with police brutality and other social issues going on in society, she found a way to voice how she feels about society. When first watching the clip, I saw women empowerment from a strong female lead. Therefore the messages were conveyed correctly. Matsoukas helped Beyonce convey the message by the outfits and locations as to where she shot the videos. Also by costumes and hair. She embraced her “Black” side with small details. Examples of emotive language used in the song are “Negro” and “Formation”. I say “Negro” because being “black” in America is a threat or “dangerous.” Negro was depicted by the long braids and Louisiana culture. I used “Formation” to represent police brutality. The scene with her on top of the police car in the middle of a flood speaks for itself. I believe the song became controversial because in a way it looked anti police and she pointed out racial comments and messages she’s received in the past from the media.