The appeal to emotion fallacy happens when a argument relies on stirring up strong emotions in the audience rather instead of presenting logical reasoning or evidence to support the claim. This fallacy manipulates emotions like fear, pity, anger and sympathy to persuade the audience to accept a conclusion or idea.For an example of appeal to emotion , we can imagine a political campaign advertisement showing a tearful mother holding a photo of her son who was killed in a tragic accident caused by drunk driving. The advertisement suggest the viewers to support stricter laws against drunk driving by making a connection between the mourning of his death and emotional impact on families who have lost loved ones to such accidents.In this example the advertisement is appealing to the viewer’s emotions for their sense of empathy and sorrow, to advocate for stricter drunk driving laws. While the emotional appeal may resonate with viewers and create a strong emotional response, it does not provide any logical reasoning or evidence to support the argument for stricter laws but it relies on the audience’s emotional reaction to sway their opinion without engaging in rational discourse about the effectiveness or necessity of the proposed laws.This advertisement uses the appeal to emotion fallacy by attempting to manipulate emotions to support its agenda without presenting valid arguments or evidence.
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