What makes Ray Kroc and the brothers different from each other?

Ray Kroc and the McDonald’s brothers differ in their visions for the restaurant business. The brothers, Dick and Mac, had a focus on quality, simplicity, and maintaining the essence of their original concept. On the other hand, Ray Kroc was more ambitious and driven by expansion and profit. He saw the potential to turn McDonald’s into a global franchise, leading to priorities clash.

Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal?

The decision of the McDonald’s brothers to sell the franchise rights to Ray Kroc was complex. They were focused on their initial vision of providing quality food and maintaining control, but they faced challenges in expanding. Ray Kroc’s deal allowed them to grow faster, but he later renegotiated terms in his favor, leading to some regrets. Whether it was the right decision depends on how one weighs financial success against maintaining creative control.

How did the local store franchisees make money?

Local store franchisees made money by paying a percentage of their sales to the McDonald’s Corporation. In return, they got to use the brand, and receive support in terms of advertising, training, and access to the proven business model. They were responsible for running the day-to-day operations and ensuring the quality of food and service.

How did Kroc make money? How was that different from the franchisees, running the local stores?

Ray Kroc made money by purchasing the land on which the franchise stores were built and then leasing it to the franchisees. He also made money from the franchise fees and royalties paid by the local store owners. His income was more passive, tied to the overall success of the franchise system, whereas the local store franchisees’ income depended on their individual store’s sales performance.

Does this film change your view of McDonald’s?

This film sheds light on the complex history of McDonald’s and how it evolved from a small-scale operation to a global giant. It showcases the sacrifices, challenges, and ethical dilemmas involved in the process. While it doesn’t completely change my view of McDonald’s as a fast-food chain, it does make me think more critically about the business aspects behind it and the individuals who contributed to its growth.