- What makes Ray Kroc and the brothers different from each other?
Ray Croc and the brothers are different in how they decide to run the business. The brothers were not interested in expanding McDonalds. Instead, they would have rather stuck with improving the one store that they had. Ray Croc, on the other hand, had a vision of expanding McDonalds and make it into a global franchise.
2. Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal?
If the McDonald brothers did not sell out to Ray Kroc than we wouldn’t have the McDonalds that we know of today. However, I don’t believe that the brothers did the right thing because when one expands their business, there is much more to manage. Then it becomes more of a money grubbing corporation than the heartfelt family business that it once was. Also, Ray did not give the brothers a good deal. They should have gotten a portion of the sales.
3.How did the local store franchisees make money?
Local store franchisees made money by adding new items to their menu and advertising which can attract customers from their curiosity to gain more attraction.
4. How did Kroc make money? How was that different than the franchisees, running the local stores?
Kroc made money off of the land that all the McDonald’s locations went. He would buy the lot and then sell or rent it to franchisees and then the franchisees would have to pay him a percent of the sales they were making.
5. Does this film change your view of McDonald’s?
This film did change my view of McDonalds. To see how McDonalds goes from this small local Resturant that’s family-owned by two brothers to the global franchise that we know it as now, is very interesting.
