1.Being a businessperson Ray Kroc saw the potential for the McDonald’s brand to grow quickly through franchising. He wanted McDonald’s to become a worldwide phenomenon. Richard and Maurice McDonald, the brothers who founded the company, they wanted to stay local more like a family buissnes .

2.Base on their situation it was the right move since the brothers were forced to sell due to contractual obligations and business pressures .You can say it was a decent deal because Ray Rock gave them 1.32 millions and royalties.

3.Local store franchisees earned money from the difference between revenue and operating costs.

4.Ray Kroc earned income from franchise fees, royalties, and equipment sales to franchisees. Also by investing in real state buy land and then renting those land to franchisees.

5. Yes it did change my view on McDonalds because Ray Rock showed me that you have to grab the opportunities that are presented to you. Even though some people don’t agree with the choices you are going to make and that if you ever have a business expanding that business is the best move you can make.