The Israeli food firm “Tnuva” was founded 90 years ago, and its foundations are entwined with the Zionist settlement enterprise and its labor, which is reflected in the growth of Israel’s agricultural and food sectors. With sites all over the country, Tnuva is the largest food firm in Israel. It employs approximately 6,500 people and has a significant impact on other industries and groups in the dairy, agricultural, and industrial sectors.

The contribution to the community has accompanied Tnuva’s efforts throughout its years of existence and has strengthened social responsibility as a value for the whole company. Tnuva is a major food group that is a crucial component of the Israeli home. In 2011, Tnuva inaugurated its social responsibility project – “Beit Ligdol Tov”(home to grow well), which is an educational and entertainment area for kids from birth to age six and their families. It provides activities that are economically and geographically available to people with special needs and gives them new chances in a variety of sectors that benefit the kid, the parent, and the whole family. The creative project offers a wide variety of leisure and enrichment activities in the cognitive, motor, artistic, and value sectors. In addition, before the holidays, Tnuva greatly increases their donation and even mobilizes its staff to package and distribute food to low socio-economic families via different organizations.

As a firm that aspires to be the market leader in Israel’s food industry, Tnuva puts a premium on making sure its goods and its consumers are healthy. Tnuva’s consumers range in age from infants to teens, and the company accommodates them by offering advice, suggestions, and reference materials. Tnuva provides easy-to-understand information about health to her clientele, along with parenting advice, child-friendly recipes, and instructional materials. To ensure and supply the healthiest goods to customers, Tnuva has a comprehensive health team and a research institution staffed by world-class experts. Moreover, Tnuva obtains its “Nutritional Compass” program, which represents its commitment to the constant improvement of a basket of basic and everyday products, for a tastier and healthier diet for every household.

Since the firm highly values ethics, Tnuva highlights its employment policies and working conditions. The company’s contracts and code of ethics provide support for all of these claims. Tnuva permits the provision of equitable chances for the whole population regardless of religion, color, or ethnicity, and Tnuva prioritizes secure employment, employee well-being, and a healthy work environment.

As Tnuva is one of the top firms in Israel and a corporation that represents the Israeli spirit, it has set to itself the objective of conserving the environment and the nation’s land. They have developed a set of guidelines that direct their operation and permit cohabitation between factory production and maintaining the environment’s quality:
 A dedication to using raw materials, energy, and water in a sensible manner.
 Lessening the negative environmental effects of industry and manufacturing byproducts. For instance, limiting the quantity of trash produced in manufacturing, purifying wastewater, and lowering air pollution.
 The use of cutting-edge environmental technology to guard against harm to the processes involved in manufacturing, storage, transportation, and distribution.

A great example of their effort to preserve and protect the environment is the way in which they purify water and use recycled water in their manufacture in the Jezreel Valley.

Purifying of water – the purifying systems were constructed by Tnuva with entire backing and continue to benefit the local farmers today. The dairy, which uses 3500 cubic meters of water each day, irrigates the fields in the Jezreel Valley with the majority of the water after it has been thoroughly purified.

Treatment of water – water from “sources” that have been treated to remove the naturally occurring pollutants has been used to wash the dairy. The remaining chemicals are found in the brine, a clear liquid that has been filtered out of the water and is rich in compounds. Tnuva made the decision to transmit the brine to the fishponds via a lengthy pipe that it expressly constructed, through which the brine travels from their manufacture to the fish ponds in Emek Harod out of consideration for the environment.

Based on my study of the firm’s history and current practices on ethics, sustainability, community involvement, and environmental protection, I believe the company would benefit from a renewed emphasis on and expansion of its work in the health sector. Since Tnuva sells food products to customers, I think that stressing the importance of incorporating and encouraging physical activities is of primary priority. To get more people involved in physical activity, I think the firm could create a platform in which it promotes sports activities by integrating its protein-rich milk and other dairy products. Given Tnuva’s prominence in the food industry, I believe it is crucial that the firm goes above and beyond just providing its customers with the greatest and healthiest food product. Promoting physical activity and healthy lives can contribute much to the community and society as a whole.

Page Reference

“Tnuva” official website – https://www.tnuva.co.il/