In Segment I, we will focus on our final unit of study: Unit 14: Introduction to Marketing.

In Unit 14: Introduction to Marketing we will explore the Marketing function and learn why marketing is so important for organizations. We will interpret Marketing as a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. We will discuss what makes for effective versus ineffective marketing, how organizations cater their message to different audiences, and how far beyond television ads and billboards Marketing reaches in our modern society.

What does the term marketing mean to you? Many people think marketing means personal selling. Others think it means advertising or say that marketing has to do with making products available in stores, arranging displays, and maintaining inventories of products for future sales. Actually, marketing includes all of these activities and more.

Use the Segment I links in our Course Schedule to access our Course Materials and Assignments for this unit. As a reminder, all assignments must be submitted by Sunday, August 28, 2022 at 11:59pm ET.