Hidden messages in Marketing Discussions

  1. Mercedec-Benz The global company presents its logo in the form of a 3-ray star, which means statehood. One version of the creation of the logo found that Mercedes produces cars for aircraft and ships of unusual land transport. https://en.wikipedia.org/wiki/File:Mercedes-Benz_Logo_2010.svg
  2. Thus, the star meant the superiority of the company in 3 elements in water, in air and on earth. Another version says that 3 beams are related to 3 people involved in the creation of the Mercedes car: Wilhelm Maybach – a German engineer, one of the creators of the classic Mercedes car, Emil Jellinek and his daughter Mercedes (businessman, racer who promised Daimler (to a German engineer who developed one of the first automobiles and several types of gasoline internal combustion engines) that he would buy 36 cars from him if he created one that was named after his daughter Mercedes and won the upcoming race).
  3. The Mercedes logo is one of the most successful emblems in history. The trademark of the brand is quite simple, elegant and memorable. These design features have made it memorable and recognizable all over the world. The proof of this is how people buy this car and how it is highly developed in the global market.