What makes Ray Kroc and the brothers different from each other?
The difference between Ray Kroc and the brothers was how they ran their business. Ray Kroc was more of a big businessman, meaning he thought about bigger things and wanted to create a sort of empire. He wanted to open up multiple chains, whereas, the brothers Richard and Maurice McDonald would rather just open up one to three restaurants. They worked smaller and thought opening just a couple restaurants would be better than a bunch because they can focus on elevating those restaurants and it fit their lifestyle better.
Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc?
I do believe the McDonald’s brothers did do the right thing, by selling out to Ray Kroc because Ray Kroc was able to expand the company more than what it was since the brothers did not want to do that from the start. I would say the one thing the brothers did wrong was giving all the rights of the company to Ray Kroc. Since they did this they would not benefit from anything regarding the company, ie; the royalties the company makes.
How did the local store franchisees make money?
Before the local store franchisees would only have to pay a franchise fee, so they could keep all the profit from what they made in the store minus the fees they had to pay. That allowed them to make more money, but Ray Kroc changed that later on and started making all franchisees lease the land instead of just paying a fee.
How did Kroc make money? How was that different than the franchisees, running, the local stores?
Ray Kroc would make his money by using the restaurant as a showcase to sell the McDonald’s franchise to the country. With every franchise, he sold he would make 1.9% of the gross sales from that franchise, and he would give the company McDonald 0.05%
Does this film change your view of McDonald’s?
No, the film doesn’t really change my view of McDonald’s, it just helps knowing more of the background of what made this multimillion dollar company so successful.
