1. What makes Ray Kroc and the brothers different from each other?
The differences between the Rake Kroc brothers appear, he can Frenchize from a McDonald’s restaurant. What they lack is their world view of business. They were very smart about the restaurant project, but they were confused about how to create it, because they had done it before, and they encountered it. We found the brothers in the movie set up 3 restaurants in Southern California, Sacramento and Phoenix and will expand due to good supervision. They learned that by looking at the restaurant’s menu and seeing the same products, it would be better to open one than to open several restaurants.
Ray Kroc is different from his brothers. Ray Kroc learned that 1 restaurant is not enough to break into an empire. Ray goes to the bank and asks for a loan to rent out land and build restaurants. People asked to open the restaurant 7 days a week instead of just once a week. And found a good person for the restaurant. Ray’s brothers couldn’t do that because they didn’t know about marketing. Ray Kroc operated several restaurants, but the brothers operated one.
2. Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal?
I think they could have gotten more out of it instead of giving him less than he needed. The deal he offered was less and one could do business with others. In this way, he could increase the business of McDonald’s
3. How did the local store franchises make money?
Central store franchises made money through auto payments. Cars used to come there and take food. This attracted many people’s attention. The reason is that this fast system makes it easy for people to adapt. After the customers finished eating, it was easy to waste.
4. How did Kroc make money? How was that different from the franchises, running the local stores?
This is very different from franchises operated by local stores, because the local stores had to pay monthly payments to the lessee, basically not the banks or anything.
After Kroc found out that McDonald’s was almost gone due to a 1.4% cut in monthly expenses and more ice cream machines, and a partnership with the brothers, he knew how to renegotiate his stores. So Harry J. Sonneborn, vice president and real estate agent of The Taste Free Corporation, gave Kroc some good tips on how to make money.Harry noticed that the restaurant was leased. Harry told Ray to buy the leased land and later cancel the lease by leasing the land he owned to restaurants.
5. Does this film change your view of McDonalds?
It was a good thing. In conclusion, this has not changed my opinion of McDonald’s, as one would expect of any business that looks the same as Ray Kroc.
