I have decided to do my research on the Israeli company “Straus.” Strauss is regarded as Israel’s most extensive food and beverage firm and is a global organization. Straus family founded it in the northern part of Israel in the 1930s. Strauss Israel produces a wide range of products such as dairy products, sediments, coffee, salty snacks, and, most importantly, nostalgic chocolate snacks.
As philanthropy has been an excluded value in Straus’s DNA since it was founded, one of the founder’s daughters is continuing in this line. She founded the “Spirit of the Galilee,” an initiative to enhance the quality of life in Western Galilee in fields like health, employment, and culture. She supports and donates to many other associations, including associations for youth at risk and special needs. The principles are also permeated and are entrenched in the family business, and they are expressed in various monetary and food donations for disabled people worldwide.
The community involvement at Straus does not stop with philanthropy actions. Community involvement programs are standard as Straus workers volunteer in different associations supporting special-needs, elderly population, at-risk youth, and victims of women violence.
Healthy wise, Straus has worked to improve its products’ nutritional composition by reducing sugar, sodium, fat, and preservatives. In addition, they have expanded the range of products for target audiences with different dietary preferences – such as gluten-free, lactose-free, protein-enriched products, vitamins, vegan products, and more.
As ethics is an excluded value at the company, Strauss emphasizes its employment policy and employee conditions. All of these are backed up by the company’s contracts and principles of conduct. Strauss places emphasis on stable employment, employee well-being, and a healthy work environment, and Strauss also enables the provision of equal opportunities to the entire population regardless of religion, race, and ethnicity.
Combining ethics and sustainability, as the Strauss Group strives to reduce the pollution process in its work permanently, it records the registration of the carbon footprint and even discloses it. However, the marking of the carbon footprint is not enshrined in Israeli law and is primarily a matter of choice for the businesses that choose to report it to their customers. Strauss’ partners worldwide place a high value on environmental consciousness. For instance, Danone includes a carbon footprint label on all its products. At the company’s four locations in Brazil, all of the company’s vehicles are fueled with natural gas and sugar cane fuel, which both lessen pollution and the carbon footprint.
The Strauss Group also aims to reduce the consumption of natural resources and greenhouse gas emissions. Therefore, one of its main goals is to reduce energy consumption. Specific energy consumption reduction targets have been set in the group’s various divisions. Some of these actions include:
- Restoring condensation water from the steam system and utilizing residual water heat for heating purposes.
- Optimization of the factories’ boilers to improve the combustion system and save on fuel consumption.
- Implementation of many projects to save electricity consumption in lighting in the group’s factories.
In the area of sustainable supply chain, Straus is involved in numerous of processes as part of the company’s policy. From reuse and recycle of excess packaging materials, through reducing the waste of food and waste in its factories, and in the controlled purchase of the raw materials from suppliers who adhere to sustainability.
As a leading company in the Israeli market, which produces and sells food products that are loved and known in every home throughout the country, the company’s ability to influence and contribute is exceptionally high. In light of this, I would suggest that the company become more involved in projects and social initiatives on the issue of coexistence between Israelis and Palestinians. I am sure that the company’s unique products are a tool that can be used to connect the two parties. I would suggest the company invest and be involved in education and programs that combine Israeli and Palestinian youth. Education from a young age and assimilation of values are the basis for improving the relationship in the near and long term.
Work Cited
Straus Group
https://www.strauss-group.co.il
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