After reading the assignment instructions I knew I definitely wanted to use a company I love and use on a day-to-day basis, honestly, it came down to Amazon everyone’s favorite place to shop at, or Chipotle my favorite place to eat.
Chipotle is an American restaurant chain that is most popular for its DIY rice bowls, burritos, tacos, and other dishes. Chipotle is very transparent when it comes to its policies and practices as a company. The company has been known for its sustainable business practice and community service.
Chipotle is known for making its food with organic fresh produce, and when having 3,000 restaurants and serving millions of people the company wants to be as transparent as they can with their consumers. This year, Chipotle released to the press their Environmental, Social, and Governance goal. They are committed to increasing the pounds of organic local, and grown and raised food used in its restaurant. This year chipotle wants to surpass its number in 2021, which was 55 million pounds up to 57 million pounds. Chipotle has opened a campaign to support the “National Young Farmers Coalition”, they are advocating for policy change in 2023 Farm Bill. By adding your name to the campaign people are advocating for Congress to invest $2.5 Billion to secure up to one million acres of land for the generation of farmers. Along with that Chipotle wants to reduce its greenhouse emissions by 5% this year. The company’s main goal is to reduce its complete greenhouse emissions by 50% by 2023.
Chipotle also contributes to helping the community by partnering with different organizations for fundraisers. Chipotle donates to schools from K-12 which help contribute to STEM clubs, and school activities such as prom. They also donate to University Groups which help with their Intramural Sports, News Radio, and more. So far Chipotle has raised $87 Million so far, they have hosted around 303,000 fundraisers, and 33% of the event sales are given back to the cause of choice.
After reading more about chipotle and who they are as a company, I would say to stay transparent with everything they are doing. The more transparent they are with their consumers the more consumers would like them and be loyal to their brand as well as trust them.
Work cited:
“Chipotle Community Fundraising: Fundraising Ideas: School Fundraising.” Chipotle Community Roots, 16 Feb. 2022, https://community.chipotle.com/.
Chipotle Announces 2022 Environmental, Social and Governance Goals Tied to Executive Compensation – Feb 23, 2022, https://newsroom.chipotle.com/2022-02-23-CHIPOTLE-ANNOUNCES-2022-ENVIRONMENTAL,-SOCIAL-AND-GOVERNANCE-GOALS-TIED-TO-EXECUTIVE-COMPENSATION.
