When I decided to write about a company that I use regularly to buy the things I want, Digi Kala came into my mind. I buy everything I want from Digi Kala. It’s like Amazon where you can find anything you want with the highest discount in Iran.

Digikala was founded in 2006 as a start-up company with a limited budget. Today, however, it is the most popular online store in Iran and the region and considers the provision of world-class services as an essential part of its mission. According to statistics published until early 2021, more than 4 million different goods have been offered for sale by nearly 160,000 sellers. It has the capacity for processing 600,000 goods per day.

I couldn’t find any reference to talk about the impact of the environmental effects. Despite this, as far as I know, they send your stuff by Post.

One of our relatives worked in Digi Kala for 3 years. I was talking to her last year. I asked about satisfaction in their workplace. She told me everything is ideal and salaries and fair trade are ideal, but because we have long working hours, few people can cooperate with them for a long time. I think the solution for this can be, they should give their employees two options. The first one would be, long office hours with the highest salaries and some other features. The second one would be, normal working hours with normal salaries. In this case, employees can choose which option is the best for them according to their living conditions.

As we all know, the responsibility of these types of companies are:
1.Price. When it comes to prices, customers inevitably want to purchase the product for the best price possible.
2.Shipping.
3.Payment Method.
4.Customer reviews.
5.Online Customer Service.
6.Product images.
7.Marketing Claims.

In the beginning, Digikala sold only digital and electronic goods on its website. In 2014 Digikala changed its strategy from selling digital goods to selling everything. So it became an online store of goods in all categories. today Digikala sells in various sections such as clothing, electronics, toys, jewelry, video games, arts, tools, and books. Since 2018 it has started selling fast fulfillment products (supermarket).

I have heard and read many complaints about Digi Kala on Twitter and Instagram. I have not had a problem with the after-sale and products of this company but let me tell you my friend’s story. She bought gold from Digi Kala. Everything was normal until she received an empty box! There was no gold or ring in the box. In the end, the company called my friend and told her there was a mistake and the post officer had stolen it! They sent her a new ring. After that, I couldn’t buy expensive stuff from Digi Kala.

I believe the most important thing that all online stores should consider is that they should be able to gain people’s trust and satisfaction. In my opinion, Digi Kala has lost this trust over the past several tears.

These are the references I used:
https://en.wikipedia.org/wiki/Digikala
https://www.digikala.com/mag/lp/public/uploads/report/digikala-report-2020-21.pdf