Author Archives: Emely Gutierrez

The Founder Assignment

Ray Kroc was a struggling salesman from Illinois. There was a lot of difference between Ray and the brothers. Ray was more worried about making more through expanding the business. As for the brothers were more concerned for their product and their customer service. Ray was fascinated by their techniques. The way they would make a burger. You have the usual places ray was trying to sell to that had the food in the trays VS Mcdonald’s who had a faster way of wrapping it in paper and it’s easier for them to eat and throw away. Ray knew he wanted to be apart of it. He wanted to expand Mcdonalds into the vision he saw for it.

I think the Mcdonald’s brothers made a business mistake. The Mcdonald brothers were wealthy. Due to their main location in California. So they already made a profit on their company. For starters the Mcdonald brothers had specific codes of ethics they live by. As the franchise was building, the ethics were decreasing. Ray was in it for the money I feel. The more investors, the more franchises. And it was a repeated cycle.

Ray had a hard time understanding the type of business he was entering. Instead of seeing it as a real estate business, he saw it as a burger business. Which in reality was setting himself up for failures because he was having financial troubles. Took out a loan without anything to show for it. He needed assets. These investors he had opening all these franchises in different states were just choosing a land they liked and placing a Mcdonalds there. Instead of studying the land. Buying the land and showing them to investors or “franchisees” as they would call them to be able to double his profit on what he’s earning. So by Ray buying the land , franchisees can only buy from him and only him. Which will create him revenue before it’s even built. Plus monthly sales and what he charges for rent.

After watching the film, I have two sides. The brother’s side in which i understand how deeply they tried to protect their legacy. Ray came and basically stole their ethics, their legacy. They enjoyed their one location and honestly made income with that one location. And I do feel as if they gave up quickly. Now leading to Ray’s side. In a business he had a vision. A vision that made him billions. Got him thousands of restaurants. Sufficient land. He didn’t think small. He thought big. He though millions. He knew that the Mcdonald’s name was going to be something. Which any business would have thought of. He took a leap of faith and made a fast food empire , that’s still up and running today. Do I agree with the way he went about things with the brothers? No. He should’ve still had them included. Being that it’s their name. It made me see Mcdonald’s very different now that i see how everything was created.

Ethics Assignment

A business that I interact on a daily basis is Dunkin Donuts. They are my favorite coffee company. Every morning I wake up early and I go faithfully each and everyday. Let’s start off with with their core beliefs. Dunkin Donuts core beliefs are one thing, their customers. Their goal is to make sure their customers have the same experience they have been receiving for almost 70 years. According to Rogercote.medium.com. The customers are what makes them great. Also to always provide the highest quality of customer service.

Now onto their ethical standards. According to medium Dunkin Donuts holds three ethical standards they live by. Accountability. All Dunkin Donut workers are expected to adhere to the code of accountability. If an employee notices any situation where accountability is not being followed they should let a manager know. Next ethical standard is honesty. Dunkin Donuts believes in honest marketing with no exceptions. Including conducting open and honest conversations with their customers. Their third ethical standard is brand standards. For all 12,400 of its stores , they all have the same quality food and drinks. They believe in consistency being the key into their success.

Dunkin Donuts is said to have a lot of social responsibility. From environment, workplace and community. For their workplace social responsibility, according to prezi.com their main objective to help their customers is to make their products healthy. The main affect they want is for customers to always be in the loop on any changes towards that cause impact on product. Next social responsibility is the environment. Dunkin Donuts raise money for hunger relief, children’s health, disaster relief and charities such as Toys for Tots according to prezi. And I really love that they do that. I feel some companies who claim to give back to the world, really don’t. So I love that Dunkin Donuts does that. Dunkin Donuts also have benefits towards their employees. They introduced flexible work time and things that can impact the employees professionally. Dunkin Donuts also has Energy and Environmental Design, also known as LEED. It is a certification for a green building. They work with the Environmental Defense Fund’s Climate Corps to find a way to reduce their energy usage and utility costs. Lastly community. The Dunkin Brands created the Dunkin Donuts & Baskin-Robbins Community Foundation. They have raised over $2 million for organizations. American Red Cross for example.

After reading I personally wouldn’t change anything in their code of ethics. i really enjoyed reading the customer aspect of everything. Being a customer I expect high quality customer service. Easier way to navigate the app which is what I use to earn points and a faster way to order what I want. They actually updated their app and added so many features. I can say it’s a little pricey. But less pricy than Starbucks. I feel as if some things should be prices a little lower. But with inflation, everything is going up. Also involving more ways to become included in a green environment is such a impactful way to reach customers. Some people really pay attention to that. It’s so important to go green and protect our world. Be less surrounded by toxic things. Their main focus is customers and that’s what I respect. Customers are their source of income and revenue.

Emely Gutierrez

Hi my name is Emely Gutierrez.
Im majoring in Business Management
My hobbies are the gym, eating and binge watching shows.
I'm excited for this semester! Here is my BMCC email address: emely.gutierrez@stu.bmcc.cuny.edu