1. Ray Kroc had a larger perspective than the brothers. Ray concentrated on growing the company by franchising the McDonald’s concept nationwide, while the brothers focused on developing the ideal fast food manufacturing method in a single site.

2. By selling out McDonald’s, the McDonald brothers did not, in my opinion, make the proper decision. They didn’t, in my perspective, get the proper legal counsel on how to handle the predicament they were in. Although it appeared that Ray had everything in his favor, the McDonald brothers had ample evidence to support their claim that the idea and business were their own. A lawsuit or at the very least, a better deal may have been pursued. Ray was exceedingly selfish and did not give the McDonald brothers a good deal.

3.Franchise owners of local stores profited by taking a cut of sales generated by McDonald’s in their specific location. To use the system’s name and procedures, they would have to pay a fee.

4. In order to start producing money, Knoc sold franchise rights to business owners in exchange for a cut of the location’s revenue. This strategy did not generate enough revenue for Knoc. Afterward, he changes to owning the property on which McDonald’s Restaurants were constructed. Hence, Knoc’s income would increase significantly. This made it possible for him to generate cash through rentals. Real estate assets and leasing. In the end, Knoc got rid of the brother, making McDonald the only shareholder and owner of all the stocks and shares.

5.I already thought of McDonald’s as a fantastic company with a global reputation for fast meal delivery, so the movie didn’t change my opinion of the company. Instead, it merely demonstrates how the company grew to be what it is now.