Ray Kroc was a struggling salesman from Illinois. There was a lot of difference between Ray and the brothers. Ray was more worried about making more through expanding the business. As for the brothers were more concerned for their product and their customer service. Ray was fascinated by their techniques. The way they would make a burger. You have the usual places ray was trying to sell to that had the food in the trays VS Mcdonald’s who had a faster way of wrapping it in paper and it’s easier for them to eat and throw away. Ray knew he wanted to be apart of it. He wanted to expand Mcdonalds into the vision he saw for it.

I think the Mcdonald’s brothers made a business mistake. The Mcdonald brothers were wealthy. Due to their main location in California. So they already made a profit on their company. For starters the Mcdonald brothers had specific codes of ethics they live by. As the franchise was building, the ethics were decreasing. Ray was in it for the money I feel. The more investors, the more franchises. And it was a repeated cycle.

Ray had a hard time understanding the type of business he was entering. Instead of seeing it as a real estate business, he saw it as a burger business. Which in reality was setting himself up for failures because he was having financial troubles. Took out a loan without anything to show for it. He needed assets. These investors he had opening all these franchises in different states were just choosing a land they liked and placing a Mcdonalds there. Instead of studying the land. Buying the land and showing them to investors or “franchisees” as they would call them to be able to double his profit on what he’s earning. So by Ray buying the land , franchisees can only buy from him and only him. Which will create him revenue before it’s even built. Plus monthly sales and what he charges for rent.

After watching the film, I have two sides. The brother’s side in which i understand how deeply they tried to protect their legacy. Ray came and basically stole their ethics, their legacy. They enjoyed their one location and honestly made income with that one location. And I do feel as if they gave up quickly. Now leading to Ray’s side. In a business he had a vision. A vision that made him billions. Got him thousands of restaurants. Sufficient land. He didn’t think small. He thought big. He though millions. He knew that the Mcdonald’s name was going to be something. Which any business would have thought of. He took a leap of faith and made a fast food empire , that’s still up and running today. Do I agree with the way he went about things with the brothers? No. He should’ve still had them included. Being that it’s their name. It made me see Mcdonald’s very different now that i see how everything was created.