A business that I interact on a daily basis is Dunkin Donuts. They are my favorite coffee company. Every morning I wake up early and I go faithfully each and everyday. Let’s start off with with their core beliefs. Dunkin Donuts core beliefs are one thing, their customers. Their goal is to make sure their customers have the same experience they have been receiving for almost 70 years. According to Rogercote.medium.com. The customers are what makes them great. Also to always provide the highest quality of customer service.
Now onto their ethical standards. According to medium Dunkin Donuts holds three ethical standards they live by. Accountability. All Dunkin Donut workers are expected to adhere to the code of accountability. If an employee notices any situation where accountability is not being followed they should let a manager know. Next ethical standard is honesty. Dunkin Donuts believes in honest marketing with no exceptions. Including conducting open and honest conversations with their customers. Their third ethical standard is brand standards. For all 12,400 of its stores , they all have the same quality food and drinks. They believe in consistency being the key into their success.
Dunkin Donuts is said to have a lot of social responsibility. From environment, workplace and community. For their workplace social responsibility, according to prezi.com their main objective to help their customers is to make their products healthy. The main affect they want is for customers to always be in the loop on any changes towards that cause impact on product. Next social responsibility is the environment. Dunkin Donuts raise money for hunger relief, children’s health, disaster relief and charities such as Toys for Tots according to prezi. And I really love that they do that. I feel some companies who claim to give back to the world, really don’t. So I love that Dunkin Donuts does that. Dunkin Donuts also have benefits towards their employees. They introduced flexible work time and things that can impact the employees professionally. Dunkin Donuts also has Energy and Environmental Design, also known as LEED. It is a certification for a green building. They work with the Environmental Defense Fund’s Climate Corps to find a way to reduce their energy usage and utility costs. Lastly community. The Dunkin Brands created the Dunkin Donuts & Baskin-Robbins Community Foundation. They have raised over $2 million for organizations. American Red Cross for example.
After reading I personally wouldn’t change anything in their code of ethics. i really enjoyed reading the customer aspect of everything. Being a customer I expect high quality customer service. Easier way to navigate the app which is what I use to earn points and a faster way to order what I want. They actually updated their app and added so many features. I can say it’s a little pricey. But less pricy than Starbucks. I feel as if some things should be prices a little lower. But with inflation, everything is going up. Also involving more ways to become included in a green environment is such a impactful way to reach customers. Some people really pay attention to that. It’s so important to go green and protect our world. Be less surrounded by toxic things. Their main focus is customers and that’s what I respect. Customers are their source of income and revenue.