Ethics Assignment

Nike’s Corporate Social Responsibility and Sustainability program is supposed to reflect and be an example of one of their beliefs. They believe that “sports can change the world for the better”. The company would use sports to create popularity and influence on their customers. This will also be used to show that they are applying to their CSR routines. Some areas where they show this are in their ways of showing the inclusion of all people,the money they put into their communities, and trying to be as environmentally friendly as possible.

Nike’s CSR makes its best priority to be on offering an environment where everything is progressive and discipline is practiced. Especially in the work environment where the employees are made sure of this . In 2020, there were new CSR programs that were added. It was 2 to be exact. One was for the Juneteenth learning initiative and the other was the Unconscious Bias Awareness program. These programs were a sign to show the meaning of equality and the change in society to their company. This allows for customers and employees to be more comfortable. Also, in 2020 they raised  about 4 million dollars toward their diversity and inclusion in communities in North America. These funds were possible through their program called “Until We Win “. There are many more examples of the brand showing its commitment to its help in the community. $25,000 a year had come from 8 of the brands Nike Employee Networks. As a result , these funds were donated to nonprofit organizations that support people of all qualities of life. They even invested 100 million for the Girl effect program in about a 5 year span. They were trying to better the life of millions of girls in the countries where they are less fortunate. Specifically in Africa and in Asia.The brand has been trying to reach their goals of carbon neutrality. Nike tries to guarantee that with the Supplier Climate Action Program. They are trying to reach it by 2025. Their companies in North America are functioning through renewable energy only. IN addition, 48% of their global operations are on this as well. This creates a chain. This allows for the 30% reduced in fresh water used by their manufacturing in 2020.However, there is not much that can be concluded about their target. They are trying to be “all renewable” by 2025 but there isn’t any proof that shows them in line to make this happen. This may not be a goal that they can reach.