While reading the assignment, the first company that I thought of was the LEGO company. As an older sister with 3 younger siblings, I know how LEGO has a pretty big impact on children lives. Children use and play with LEGOs in their everyday lives and it’s one of the leading toy brands out there.  That being said, because of its popularity, it is massed produced and can have a significant impact on the planet. In fact, it is so huge, that there are over 400 billion LEGO pieces in the entire world. You can imagine to produce this amount that the company in order to responsible, some careful decision would have to be made. Factories can have huge impacts on the environment and if not careful, can contribute to climate change.

In regards to social corporate responsibility, Lego has already made significant impacts in order to become a more sustainable brand. Lego was the first and only toy company to be named a World Wildlife Fund Climate Savers Partner. Lego promised to reduce carbon impact. On top of this, in their website they actually have a section for sustainability specifically with reports that you can download that show exact metrics of how they are impacting different areas. For example, in the 2022 report, zero waste from their factories have gone to landfill, which means that it is either reused, recycled, or composted. They also opened 2 new factories both of which are carbon-neutral. These are great efforts to help with sustainability.

One of the best parts about LEGO is that they treat their employees very well. Even part time employees at their retail stores can see very generous benefits like discounts, health benefits, and more vacation days than other companies.

After doing some research on the LEGO company and reading about their efforts towards sustainability as well as their treatment on employees, I think they are headed in the right direction. In order to continue to be socially responsible and sustainable, I believe they need to keep doing what they are doing. Some recent examples they did recently is introducing a renewable material, bio-PE to be used in 200 Lego elements. As for the employees, all of them were eligible to receive a minimum of 26 weeks or 8 weeks for secondary caregivers for paid childcare leave. 41 percent of positions at Director level and above were held by females. This shows me that this company is headed in the right direction and will be a highly valued company to work at with the likes of Google and Airbnb.