ethics: what is right and wrong behavior. Ethics in business refers to the principles and values that guide the behavior of individuals and organizations in the business world. It involves making decisions and taking actions that are aligned with moral and social standards, and which promote fairness, honesty, integrity, and respect for various stakeholders such as customers, employees, shareholders, and the wider community. Ethics in business covers a range of issues such as corporate social responsibility, environmental stewardship, workplace safety, anti-corruption measures, and fair labor practices. It is essential for building trust and credibility with customers and other stakeholders, and for maintaining a positive reputation for the organization.