Summary
“Snapchat Wants You to Post. It’s Willing to Pay Millions.“ is an article by Taylor Lorenz explaining a new way for content creators to get paid. Snapchat is paying its users to upload content that goes viral, there’s no need to sign up for anything which makes it easier for everyday people to get paid. Influencers are also taking advantage of the feature - which competes heavily with TikTok’s creator fund. This is very interesting for people who are not influencers and just post for fun because it means you can get paid very easily without having a large following/platform or sponsors. I deleted Snapchat years ago, as have many others, but this marketing is sure to get users back on the app.
