In the article ” Snapchat wants you to post. It’s willing to pay millions” by Taylor Lorenz talks about an app called snapchat making a feature call “spotlight”. She talks how people make thousands or millions of money by making videos. Spotlights is almost similar to TikTok and Instagram. In the feature “spotlight” the company seeks to compete against TikTok and similar platforms. In the beginning of snapchat it wasn’t always about posting video’s , it was mostly focus as a messaging app. That was until a tiktoker named Cam Casey who 19 years old, decided to upload a video of him exploding a coca-cola bottle on snapchat. It gain him hundreds of thousands of dollars. Every since that he began posting a lot of content, he been successful with his videos that he made almost 3 millions dollars. This means any average user can make that amount of money is their videos ever gets viral.
Another example would have to be a women named Andrea Romo, who 27 years old, an average user, who decided to upload a video of her sister deep frying a turkey on the spotlight feature. Which earn her about half a millions dollars. She was surprise she went viral without noticing it. Majority of the age range is between 18 to 24, which means young “influencers” are making allot of content. Snapchat wasn’t all about making videos, it was mostly known as a messaging app. At first the company began with verified creators who had big followings to public their videos in the app. But that soon change when tiktok became popular. Videos such as pranks, challenges, tutorials, unboxing, etc, became really popular that it inspire snapchat, which is how they created this feature.
My experience on social media is I’m mostly active on TikTok and Instagram, I would watch videos that would entertain me. Or I would post sky pictures with song lyrics playing in the background. In snapchat I would mostly use the camera to take pictures and save it to my memories, incase if my camera roll gets full. After fully reading the article I would like to keep my activity the same, sure it nice to make money fast, but how would that benefit u from learning anything?
