The repressive component is simply described as fear. This includes the implementation of police, prisons, and courts so that people’s beliefs may align with the things that while keep them away from punishment (whether subjectively right or wrong). It is called repressive because it restricts the individual from being able to do whatever they want. In simple words, individual desire is repressed. The ideological principle is broken down into several subcategories describes as apparatuses. These apparatuses trick the individual into investing their intellectually energy into areas that wont make a difference but give them a sense of belonging. In turn, this sense of belonging promotes subservience and obedience (breeds docile individuals). The consumer apparatus entails dressing or owning specific articles to identify with a certain social group. For example, wearing glasses and dressing preppy eludes to the individual belonging to a higher social class while articles of clothing such as ripped jeans imply otherwise. Rather than someone’s income determining social class, a falsified illusion is brought about by materialistic items. Instead of finding ways to elevate in social class (make more money), an individual will feel richer than they are through materialism, therefore not finding the need to elevate, in turn remaining docile. Another apparatus discussed in the entertainment apparatus. The average worker is more likely to identify as a sports fan rather than a worker. Because this worker identifies as a “sports fan”, they will rather attend games than to come together with other workers to protest for higher wages and better rights. By shifting one’s identity to something more entertaining, people are less likely to focus on what really matters. The last apparatus discussed was the school apparatus. This entails the concept that we are subconsciously taught as children what we should believe. Five days a week, 8 hours a day; the school system implements into our heads what should be considered wrong and what should be considered right. The mind of a child is like a sponge, constantly absorbing the stimuli of its environment. The difference between repression and ideology is that repression is blatant control from the authorities in charge while ideology manipulates the individual into thinking that things are their own ideas.

Repressive Apparatus: The image above is a political cartoon illustrated during WWII. Fear mongering propaganda was a common repressive tactic used by the government
Hello Suhaila, I love that you were able to make a connection between propaganda from World War II which tries to emphasize that whereas Ideological Apparatuses mold people’s identities and beliefs to guarantee compliance and subordination, Repressive Apparatuses employ terror to manipulate the populace. This combination of overt and covert strategies makes sure that people stay “in line” even when they’re not always aware of the underlying mechanisms.