Preliminary design presentations

Each team will present their preliminary design. Be prepared to offer feedback to your classmates (i.e: are the different elements of the campaign cohesive (visually, thematically and tonally)? Is the language clear and to the point? Are the color and typography choices appropriate for the target audience and subject matter? Are the elements of the campaign engaging? What could make this campaign more powerful? What are the strongest/weakest elements of the campaign? etc.)

Deliverables

For next week, revise your design based on the feedback you received during the presentation. This is your last chance to make content changes before translating your sketches and ideas into a full-fledged campaign. 

Submit your revisions on Blackboard and under the OpenLab discussion “Revised design”.