When we look at something we try to determine what is important and needs our focus, figure, and what is not important and we can ignore, background. Another way to say this is foreground (figure) and background (ground). If you’ve done art you might have also heard of positive space (figure) and negative space (ground). … Continue reading Gestalt Principle: Figure / Ground
Category: Gestalt Principles
Gestalt Principle: Proximity
The basic way to use this principle is to pay attention to the spacing around your elements. If a few elements are all in a group and related to each other then the spacing between them should be less than the spacing between the group and the rest of the elements on the page. Here… Continue reading Gestalt Principle: Proximity
Gestalt Principles and Web Design
A big part of graphic design in general and the web design we do in this class is communicating a message to a particular group of people (audience). The Gestalt Principles were created to help explain how people make sense of what they see. They are particularly useful for web design where we’re using a… Continue reading Gestalt Principles and Web Design
