Project 2: Logo & Symbol Design for a Nonprofit
Class Recording from 3/20/25 – Logo inspiration / process:
Passcode: F3=fj7^.
Class Recording from 3/13/25 – Logo inspiration / process:
Passcode: zyRyQ9%i
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Description:
Design a logo and accompanying symbol for a fictional nonprofit organization. The design should reflect the organization’s mission and be versatile across various applications (print, digital, merchandise).
Anticipated Outcome:
A professional logo and symbol system delivered in vector format, accompanied by a brand usage guideline.
Historical Design References:
- Paul Rand for timeless and simple logos.
- Saul Bass for expressive and symbolic designs.
- Chermayeff & Geismar & Haviv for modern and corporate branding.
***Read this post for more insight, examples and process <– READ
Process Steps:
- Research & Analysis: Define the nonprofit’s mission, target audience, and values.
- Conceptual Sketching: Draw rough ideas exploring shape, typography, and symbolism.
- Digital Development: Create 3–5 variations in Illustrator, focusing on scalability and clarity.
- Testing: Test the logo’s legibility and adaptability across mockups (business cards, websites, signage).
- Refinement: Incorporate feedback to finalize the strongest concept.
- Submission: Submit the final logo / project files / a 1–2 page brand / style guide in your google drive folder.
