September 25, 2019 – MMA100: Foundations of Digital Graphic Design

Dear Students,

Please click the link below to explore a great piece of both NYC and Graphic Design History.

Behold, The NYC Transit Authority Graphics Standard Manual

https://daringfawnyball.files.wordpress.com/2013/02/nyctamanual.pdf

Designed by Massimo Vignelli and Bob Noorda, Unimark, 1970

I would love to both hear your reactions and feedback in class tonight 9/25 as well as in the comments section below! Each student will leave a series of comments (during our class session) if you are not in class you are required to participate this week from outside of class.

**after you “post” your comment I will have to manually approve it – you may not see it show up right away.

Some Questions to ponder and react to:

What is your general feedback on the manual? Do you like it? Dislike it? Please Explain. Do you find it to be well designed, illustrated and clear in its application?

2. The manual was published in 1970. Does it still hold up for today’s world?

3. What is missing or should be added for today’s world of NYC Transit?

4. What additional questions are you left with?

Welcome to MMA100 Week #5!

Here is this week’s useful information and class resources:

*Did you miss Week #4’s Post? Go Here

*Did you miss Assignment #2’s Details? Go Here

**Students in MMP and MMA classes who need extra help have access to tutors in the Learning Resource Center. See tutoring schedule here: https://www.bmcc.cuny.edu/students/lrc/in-person-tutoring/tutoring-schedule/.

Lets check out the NYC Graphics Standard Manual and discuss it – Each student will leave a comment at the bottom of this page: https://openlab.bmcc.cuny.edu/mma100_foundations_of_digital_graphic_design/2019/09/25/the-nyc-transit-authority-graphics-standard-manual/

Project #2 – Lab Work session on – Elements & Principles: (The Vocabulary is Here)

**Both documents will be saved Via Photoshop – File -> Export -> Save for Web –> select jpg. **Please send by Friday 9/27/19 – Send Via e-mail to rseslow@bmcc.cuny.edu

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Assignment #3 Discussion – Class exercise :: Adobe Illustrator. Creating shapes with the shape builder tool. Working with layers, simplifying and reducing images. Working with color, locating color books and pantone colors.

Lab Tutorial – Lets take a tour of Adobe Illustrator and practiced creating new documents and setting up our art boards for print production.

Color Theory!

Adobes awesome Color Wheel Simulator (must see)