Week #4 – Info & Resources

Welcome to MMA100 Week #4!

Here is this week’s useful information and class resources:

Did you miss Week #3’s Post? Go Here

Did you miss Assignment #1’s Details? Go Here

We will begin tonight class 9/18 by completing and printing our postcard projects. All students will e-mail project #1 (postcard) to me as a .JPEG file saved  from photoshop. rseslow@bmcc.cuny.edu

Photoshop Demonstrations Continue – I will demonstrate the process for creating the suggested layout in project #2’s description below.

Lets look at where we find image resources and referencing.

Assignment #2 – Elements & Principles

Working with Photoshop. Lets create and apply layers, composition, image resizing and placement techniques to customize our design progress. Class demonstrations will continue.

Assignment Specifications: Students will generate a series of visual examples and solutions to define, communicate and illustrate the vocabulary of the elements & principles of design. Each term will display a visual image example using the vocabulary below:

Outcome – Students will save two variations of the project as a photoshop psd. file as well as exporting the files as a .jpeg for the web (demonstration in class)

Assessment of the project: How has illustrating the vocabulary with images helped your understanding of each term? Discussion follows.

Vocabulary

Elements – Color, Line, Mass, Movement, Space, Texture, Type & Value

Principles – Balance, Contrast, Direction, Economy, Emphasis, Proportion, Rhythm & Unity

Size: – 8.5″ X  11″ – The final design will be 2 composite designs of 8 squares composed and arranged by each student. (2 files will be created – one for the elements of design and 1 for the principles of design)

Process: 

Part 1 – Student will first create a balanced layout in adobe photoshop. Images will be found from research and investigation via the Internet and class resources. Each term for the elements of design will be illustrated and applied by cutting, formatting and placing the examples into a composite (the example below is simply one example, you will create your own)

Part 2 – Students will generate their own examples of each term using techniques learned in class with photoshop.

R&D – Where will you find visual inspiration and research? Add your links to the comments section below.

Production:

Students will prepare their final works in screen resolution format and  application on the web (RGB).

Due dates for next week: We will be starting and working on and this project in class beginning 9/18. The project will be due, completed and submitted by next Wednesday 9/25 via e-mail (do not send this e-mail until 9/25)

Blank Template example of the layout. (not including the border around the image)

Outside of class research and inspiration:

Lets look at COLOR-

Color Theory – (Image via Arhaus‘  via Justcreative)

The link below was published via – JustCreative.com – This is great guide to understanding color in design with an emphasis on logos, identity and branding.

http://justcreative.com/2018/02/19/color-psychology-in-logo-design-branding-explained/

I highly recommend visiting and learning from JustCreative.com aka – Jacob Cass – Jacob is an amazing graphic designer and conduit of great design resources.

Video Screenings –

Photoshop Tutorial – The top 10 Things photoshop Beginners Want To Know How To Do

I love and recommend Terry White’s Youtube channel. He is an Adobe software wizard! Subscribe here.

Who is Michael Bierut and Why is he important? Please watch the video outside of class this week and respond in the comments section below)

https://www.youtube.com/watch?v=HUxWjZcAfvA

What is GESTALT and why is it important in Design? An introduction.

https://www.canva.com/learn/gestalt-theory/