Weeks #8,9,10 & 11 – Info & Resources

Welcome back to MMA100!

Weeks #8, 9, 10 & 11

Here is this week’s useful information and class resources:

Here is the video recording from 4/10 – part 1 &2 of assignment #3 continued:
https://us02web.zoom.us/rec/share/CJGxdL9ws5V75U3fOqW3MLkMhvj3xkXodg-Di3hbic3-1jXVqkknNMoSwSkkhcw9.aZXGJHIaw_BZ8XOF

Passcode: $!8s0SV^

Here is the video recording from 4/3 – part 1 &2 of assignment #3:
https://us02web.zoom.us/rec/share/TOjA-tbiS3bGPx3OX_A2rd9MQVTvZWNmX7sD8SwBfLxsRP_xiiTXJQggkDNHHiN6.VsUsNp-sFpzCaMoq

Passcode: Q&=HG7jB

Here is the video recording from 3/27 – part 1 of assignment #3:

https://us02web.zoom.us/rec/share/PW9apFqkHgzs5a4klahZgXxJO7Cpszs-hQui3YH2E8pv44nYxagE8Z87sbShvaCp.agy-30EhUTHB34xs

Passcode: ^5msP1v?

Here is the class recording from 3/21/24:

https://us02web.zoom.us/rec/share/B1tr02QYt22oD4z7ybNnVXeqsEiq2WT3i_TyL_bdSxW_kElslxfOC7dFUIJFpnh8.xqaYr9mOjPetA0-I

Passcode: 9s0=#??p

Please keep in mind, there is a lot to see here below, take your time through out each week to explore what is shared, if you have any questions or reactions please add them to the comments section. The comments section is helpful for extending our in class dialogs and gaining clarity by organizing your thoughts in a written format.

*Did you miss the content / post from weeks 4-7? Go Here <—

During weeks #8-11 we will take another class tour of Adobe Illustrator and get talking about Assignment #3

Let’s jump back in and start with some NYC Design History!! Behold, the NYC Transit Authority Graphics Standards Manual. See below

Inspiration – The NYC Transit Authority Graphics Standard Manual

The link above will you take you to a page with an active full PDF version of the manual. If you wish, leave a comment at the bottom of this page after exploring the manual and answering the questions below (you can work on this outside of class over this week or next)

Designed by Massimo Vignelli and Bob Noorda, Unimark, 1970

Some Questions to ponder and react to:

What is your general feedback on the manual? Do you like it? Dislike it? Please Explain. Do you find it to be well designed, illustrated and clear in its application?

2. The manual was published in 1970. Does it still hold up for today’s world? Why or Why not?

3. What is missing or should be added for today’s world to help and expand the NYC Transit System?

4. What additional questions are you left with?

Video – Micheal Beruit from Pentagram Design discusses the manual here – Link to the video above – https://www.youtube.com/watch?v=Qg03z1H6cfA

Imagine being offered the opportunity to visually solve, design and illustrate the entire NYC transit system!? And then organize it into a concise application procedure? What goes into this process and research? How much does the designer charge for a project of such scale? Let’s discuss.

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**Style Guides, Branding Kits, Graphics Standards Manuals**

Here is another great free resource for Company Brand Manuals

Forward motion from Assignment #2 —> Assignment #3 –>

Last week we continued talking about Assignment #2 – The Post Card project ! Let’s look at student work and talk about your progress and the potentials of the project. There is a lot of room for image manipulation and creating aesthetics with your work. Discussions about presentation methods and why presentation is so important.

More Photoshop Masking Video Tutorials ->