1. For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?

I think the main reason is although they increased the sales, their overall profit no real change. Meanwhile, because they change the strategy that they sold their jeans to discount stores for expanding sales, they started to worry about brand image.
2. Do you agree with their decision?

I agree with their decision because the change of strategy may impact their brand integrity, and the change of strategy brings nothing to their overall profit. So, the change of strategy only has a bad impact on their brand.
3. In the second example, do you agree with their choice of channel for their new watches? Why?

I agree with their choice of channel for their new watches. The reason is the new channel not only lets Swiss watch catch up with the trend of the times but also increased channels for their sales. Otherwise, as the result of the new channel Being an independent brand, even if it sells at a cheaper price will not affect the brand image.

4. Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?

I really don’t think they will. If the watch is sold with jewelry at a cheaper price, the consumers always will choose the lower-priced goods. This strategy not only decreases the sales of jewelry but also humiliates the jewelry brand image.

5. What other channels (retailers) should they also consider?

Some electronic sales platforms, such as Amazon, or any other online watch sales platform.