Category Archives: The Joneses

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The Joneses

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1- Would you categorize the way the Jones family lives as personal selling? Why or why not?

Although the Joneses were personally interacting with the target audience, they did not make any direct sales they were living advertisement simply there to influence acquaintances into purchasing their client’s products

 

2- What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.

The joneses and my favorite brands seek to draw you in by associating their product with                                                                                          good looking, successful people, because they know their customers want to be associate with good looks and success.

 

3- Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?

I don’t believe the joneses can be considered ethical simply because the whole strategy is       based on lying to the targeted audience. Made evident by the movie setting such a high          bar for consumers to try to mimic, may yield unintended and harmful consequences.

 

4-How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?

At the end of the day, they were just working. Having people like the jones around me won’t affect me at all, because I’m not a follower is not my personality. But I can see other people robbing banks and doing all kinds of illegal stuff to compete with people like the Jones family. ”sad”.

 

The Joneses

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Would you categorize the way the Jones family lives as personal selling? Why or why not?

I feel like it’s a complicated question because in the Jones family a lot of things happen. But, I think for the most part they do a good job at personal selling. They all make people around them feel no pressure in buying their products because they are good at convincing and influencing people. The Joneses had conversations which is a common technique to influence or make sales. But what they are mostly doing is selling products as a team. For that reason they aren’t doing personal selling. 

What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.

The similarities that I see between the sales tactics the Jones family employs and the marketing tactics some of my favorite brands use are persuasion. And the personal selling techniques they use are conversations which build up relationships and demonstrations which demonstrates how a product works and the benefits that it offers.

Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?

I don’t think the way the products are marketed in this movie is ethical because they lied to people about them being a family so that they can help raise their sales.

How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?

If I were friends with someone in the Jones family before I found out their secret I would just think they are kind people recommending me products. But if I found out about their secret after persuading me to buy their products, I would feel used and sort of betrayed.

 

The Joneses

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      • Would you categorize the way the Jones family lives as personal selling? Why or Why not?

      The answer is no because the Jones family actually is acting as an icon family, the success of their sales is all because they succeeded to pretend a family full of happiness and to be light of heart. I think that should be categorized as team selling.

      • what similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.

      One of my favorite brands is Apple. I also find that a similarity between the Jones family and Apple is both of them want to change people’s lifestyles. The Jones family pretend to be a family which to be admired by others so that other people want to be part of them. And Apple creates an Apple ecosystem which among laptops, earphones, watch, phones, and so on to change people’s routines.

      • Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?

      I think the way products are marketed in this movie is unethical, because this kind of marketing is processed under the situation that consumers who don’t know they are being marketed products. Consumers passively accept their sales pitches. Consumers should have the right to choose whether to accept sales pitches or not.

      • How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?

      I would think the way they treat me is incomprehensible and ridiculous. But afterward, I will think their approach is understandable for me because everyone has their own ways to work and survive if they don’t hurt other people.

Jones Family

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I would not categorize the way Jones family is living for personal selling because it is a way to misrepresent their life style and they are living a fake life .Jones family is using expensive products and connecting with other people making them friends in order to increase sales, which is a good strategies for sales, how ever people might buy products that are out of their budget, just to show that they are also living at the same standard as the Jones family is, this can lead to financial problems in the future and also increase debt for the families that cannot afford the products.

The similarities I see between the sales tactics and my favorite brands are that  they are being referred from a friend or while hanging out with them, for example a few years back I was having a foot pain while walking, even though I tried all the different brands so what happened was I went with my friends to play basketball and over there my friend referred me to try out Nike shoes, which I did even though they were out of my budget at that time, But they did help relieve my foot pain, Brands hire people to promote them or they pay you a percentage for referring there products  and that is exactly what happened with me.

I have mix point of views on weather the products being marketed are ethical or not.I think that the best marketing strategy is to show people that you are also using the same products to increase there confidence.However if the products you are marketing for are expensive and you are trying to sell it to people who cannot afford it that is unethical because they might end up buying the products by taking a loan or increasing their debt and in the future they might have problems financially.

I would feel unsafe around them because if I did get really close with them and they started inspiring me to buy the products that they are using , and I started trusting them, I would be very disappointed when I would have found out there secret, because if the people are not genuine, then there is no point of getting close to them, It just means that they are using you and setting up high expectations which I might have a hard time fulfilling.