Category Archives: Student Work

H&M

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H&M… Healing the World While Saving You Money

Bring in Your Unwanted Clothes for A Discount on Your Purchase

 

New York, NY: H&M takes sustainable fashion one step further. Customers can now bring in unwanted clothing and textiles in exchange for 15% off their next purchase. Any brand and fabrication. All are welcome.

H&M focus heavily on the environment and reducing the fashion industry’s carbon foot print. The company loves to upcycle and recycle. About 60% or garments sold are made from recycled textiles. Even packaging is made from recycled martials. Now customers can get in on the action while saving money at the same time.

All Customers have to do is bring in old unwanted clothes to any H&M location and drop it off at the bins labeled “ICO”. That’s It! An employee then gives the customer at 15% coupon. The coupon can be used in store and online the same day. There is no catch. There is no limit to how many coupons costumers can get. Not only are customers saving money, but the world as well.

H&M goal is to offer fashion, design, and services assessable to everyone while having a positive impact on the global community and environment. By 2040 they plan on:

  • Being a climate positive organization
  • 100% of merchandise made from recycled or responsibly sourced marterials.
  • All stores and facilities to run 60% on solar power.

About H&M: H&M group is a family of brands which consist of Cos, Weekday, & Other Stories, ARKET, Monki, Afound, H&M HOME, and the most Famous H&M. Each brand has its own unique identity. However, they all have the same goal; to offer fashion, design, and services assessable to everyone while having a positive impact on the global community and environment.

Promotion

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For Immediate Release: December 6, 2021

Emelie Ericson

H&M Hennes & Mauritz 

+46 8 796 55 00

mediarelations@hm.com

H&M Celebrates Their New Sustainable Clothing

Mäster Samuelsgatan, Sweden Stockholm: H&M announced today new sustainable clothing, fitted jackets. Fitted jackets, Shell: Polyester 83%, Rayon 15%, Spandex 2% Lining: Polyester 100%. This offers a new way for sustainable conscious people to buy clothing that makes them feel good. 

“We also have our Conscious concept: pieces created with more consideration for the planet. They’re made from at least 50% sustainably sourced materials — like organic cotton and recycled polyester — but many Conscious products contain a lot more than that” says the H&M Sustainability Group.

“By being open to new possibilities and embracing collaboration and partnerships, H&M Group has the power to change something much bigger than ourselves” said Helena Helmersson CEO H&M Group.

Features and benefits of sustainable fitted jackets

  • Recycled polyester 50%
  • Lining: Recycled polyester 100%

Fitted jackets will be available starting on December 15, at $49.99. For more information on fitted jackets, visit https://www2.hm.com/en_us/sustainability-at-hm.html

Making fashion and design accessible to everyone, in a way that’s good for people, the planet and our industry, means being accountable. In our Sustainability Performance Report, we openly and transparently report on our progress, challenges and learnings – to do better business and inspire meaningful change in our industry.

Pitch

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Professor Buckler

Marketing 100

Unit 9 Assignment

The pitch that resonated with me a lot was the one with the company Incredible Eats. The idea was amazing and resonated because I think of my nieces and nephews who will benefit a lot from eating with these utensils. As a parent, I understand that it’s very important to have utensils that are safe, and they cannot harm themselves. Also, it’s amazing that they can eat the product and have fun with it.

The product concept was very intriguing to me, I enjoyed watching the idea be explained. The product was utensils that are eatable and made in a way that will help save and preserve our environment. With our environment already seeing a lot of problems when it comes to plastic and what it is doing to the ocean and our environment, we need positive change. This product fills the gap by having utensils that are safer to use. It also fills the gap of catering to parents and businesses that have the target market of kids and parents. Not only for kids and parents but businesses who want to help protect our environment and have these core values instilled as one of their business concepts.

The product makes life easier, but many people don’t think about our environment and what is taking place and this product makes it easy for everyone to do the right thing. Even if people are not aware of taking action to dispose of plastic utensils properly, using incredible eats utensils will save us the trouble of having so much plastic destroy our ocean and our landfills. Saving our environment is such a big task to take on and to make a product so fixated on doing so is amazing.

Consumers Should not only want the product but feel the need to have it because of the great benefits it comes to, and who wouldn’t want to help save our planet. These utensils will help protect our children, save our planet but most importantly reduce the use of plastic, they’re delicious, and they are functional in all aspects. As a parent but also a person who eats out, I will enjoy this and feel good just because I understand that just me participating is for the greater good. I will be saving my planet.

I have done given a million reasons why consumers should want the product and also why the product is very positioned. I believe that the branding can be improved to appeal more to parents and kids but also some of the content being marketed and branded specifically for business to help drive that change. Other than making the advertisement a lot better in terms of appealing to various target markets this is such a fantastic idea and I believe in the future will be very much more appreciated.

Sn- I really enjoyed watching this episode, thank you, Professor.

 

Place

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1. For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?

The main reasons why the firm reversed their decision and returned to their initial channel mix was because they were not making a profit off of expanding their marketplace to discount stores, therefore affecting the brand’s image that could have changed their customer’s perspective on the brand overall, for example, quality.

2. Do you agree with their decision?

I agree with their decision because although they were making additional sales from the discount stores it was not enough for them to be profitable, and the brand could have a certain aesthetic they want their company to represent/match, thus by selling their items at discount stores they were concerned with the brand’s image as well.

3. In the second example, do you agree with their choice of channel for their new watches? Why?

I disagree with their choice of channel for their new watches because the jewelry stores and their customers most likely expect good quality products, and not cheaply made. They should distribute to a better marketplace that sells more affordable products.

4. Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?

I think their existing jewelry stores will not be willing to stick and sell the new watches because the stores could have a different target audience. Therefore, the jewelry stores may not make a profit off of the cheap watches versus the already well-known Swiss watches.

5. What other channels (retailers) should they also consider?

They should consider retailers who have similar target audiences. The manufacturers are more likely to be profitable by expanding their marketplaces at places like discount stores since customers would be more willing to buy the products.

Place

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1.For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?

The major reasons why the business reconsidered its choice in the first scenario were that their profitability had not changed much. They were also concerned about the impact their new distribution strategy was having on the integrity of their brands. The stores must be located in areas with a large concentration of consumers interested in high-quality jeans.

2. Do you agree with their decision?

I agree with their choice since their profitability was stagnant and they were concerned about the influence of their distribution mix on the integrity of their brand.

3. In the second example, do you agree with their choice of channel for their new watches? Why?

In the second case, I disagree with their channel choice for their new timepieces, which are their own low-cost digital watches, because they wish to sell them at premium rates through jewelry stores. They should instead place their new low-cost digital clocks on convenience shop shelves.

4. Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?

Because of the disparity between high and low costs, I believe that most of their existing jewelry retailers will be unwilling to remain around and offer the new watches. It will seem horrible if you go into the store expecting to see just premium pricing but instead see low prices, which will make you wonder why they are offering such disparate things. Instead, low-cost digital timepieces should be sold in convenience stores.

5. What other channels (retailers) should they also consider?

Given that these are new low-cost digital timepieces, I believe that additional routes (retailers) should be considered. And their profits might skyrocket.

Unit 11 – Place

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1- For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?

  •  Because there was not actual change in the company’s profit overall
  •  Because there were concerned about the integrity of their brand after mixing the distribution channels.

2- Do you agree with their decision?

  • I agree with their decision because there is no point of mixing channels and possibly hurting their brand’s integrity if there is no real profit.

3- In the second example, do you agree with their choice of channel for their new watches? Why?

  • I don’t agree with their choice of channel because even though it might be cheaper to distribute to their existing traditional channels, the overall profit won’t be as much as it would have been if they distributed to convivence stores.

4- Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?

  • I don’t think they will stick to selling these watches at their existing stores because soon they will realize that they are not making good profit.

5- What other channels (retailers) should they also consider?

  • I think they can profit by selling their watches to department stores, wholesale retailers and other businesses.

Product Concepts

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Dinesh’s last pitch regarding his company Incredible Eats was the one that struck me the most. His edible utensil offering isn’t groundbreaking, but his passion for it is. He hopes that by creating this device, he would be able to reduce the quantity of plastic trash produced by single-use plastic utensils.

I believe that if consumers have a responsibility to assist the world in combating global warming, we should put our words into action. Many people have taken to the streets in recent years to express their views on environmental issues, and our product is just one of many that can and will help us move in the right path.

Lori was correct in her assessment that the packaging needed to be updated; I believe Dinesh was attempting to integrate his product in with the other basic plastic utensil packaging. His product, however, is not the first, although it is a part of a Few. Many customers will buy anything that makes them feel comfortable, thus if they walk into a store and directly to the plastic forks, they will select the one they know and are acquainted with, entirely dismissing the rest and missing Dinesh’s groundbreaking innovation. A fresh design with greater disclaimers on the box might avoid this.

I also believe that this product has a lot of potential that is just waiting to be realized. Dinesh may believe that only restaurants are interested in his items at the time, but he is also disregarding a wide range of markets. One example is educational institutions, which serve over 13 million students every year and often invest in plastic spoons. They may also invest in and develop additional goods that could fit these culinary tools, such as ice trays, and offer reusable molding trays and the product batter to consumers to produce for themselves.

Unit 9 Assignment

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The pitch that resonated the most with me is the Edible Utensils. I think this is very innovative and so needed. First, I would like to give a shout-out to the way he pitched the product and his overall presentation. I think he was very convincing. I loved his passion about this product and the company’s mission. We are using an extravagant amount of plastic daily especially when consuming food.

It’s about time we act up and I think this is one of the great ways to save the planet. I am very passionate about the planet just like many others. I wouldn’t mind paying extra cents to companies that use or sell this product with their food. We pay hundreds of dollars on many unnecessary stuff. We often times are obligated to pay service fees, taxes and so many other things that comes with buying food. So I personally think paying extra cents on this new and innovative product will just feel good to me.

This product does the fill the gap of not having to use so much plastic for eating. I think many food shops especially the trendy ones will start implementing this product. Consumers like me who are passionate about saving the planet are definitely going to feel that they need this product. It is arguably a necessity.

Besides this great product itself, I like the way this product is packaged. It just needs few improvements to make it very noticeable and obvious that those are indeed edible utensils.

Consumer Decision Making

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As I am new to Salt Lake City, Utah, and rarely eat Italian food, so I have to turn to the internet for help. Meanwhile, I don’t really like going out, for this reason, the restaurant should offer delivery.

First of all, I will start by searching for the best Italian restaurants in Salk Lake City Utah on google. I click those restaurants that google shows on me one by one to check the food picture which is the client post into google. Then, when I found which one I like, the next step is checking their reviews and ratings of the restaurant. Personally, I prefer some restaurants which rating is higher than 4.5. If the ratings are not up to my standard, it may affect my dining experience.

I finally choose two restaurants. One is a pizzeria and the other provides varied Italian food. Italian food includes many kinds, but as a result of my taste is more Chinese, I finally choose pizza as my staple food. Base on these reasons, I pick a restaurant named “Seasons Plant Based Bistro”

The rating of this restaurant is up to 4.8, it is a perfect rating for me. Moreover, this restaurant also provides delivery and the most important reason I choose this one is its price is very reasonable. The cost of this restaurant is $11-$30. That’s in my comfort zone compares with other Italian restaurants. In addition, the flavor of Hang Loose makes me really enjoy it.

Some people will think some restaurants with higher prices will be good choices, That’s what sets me apart from them. During the process I choose a restaurant, I found that restaurants with high ratings and good value would be my main consideration.

What I realize in the consumer decision-making process is the process is a good description of the consumer’s psychology. Consumers are demanding but patient about the products they consume and When consumers feel happiness from the products they buy, they are willing to give a good evaluation to the manufacturers of the products.

Consumer Decision Making

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For my stay in Utah, I wall be staying at the Salt Lake City Marriott City Center. When looking for restaurants I always search with these factors in mind: distance, pricing, customer reviews, and menu selection. So, I went directly to google and searched 84111 (hotel’s area code), Italian Restaurants. Distance is always the number one factor for me. I can save money on transportation and/or gas if I can walk to the restaurant. The search showed a little over a dozen Italian restaurants that I would be able to walk to in minutes. Usually when traveling I like to keep a budget. Therefore, I typically go for locations that have a casual setting because they are often less expensive.

One thing I love about google searching restaurants, is that you can filter the search to your specific wants and needs. So, I filtered my search from $(very inexpensive) to $$$ (about moderately priced). This narrowed down the selection to about have of what the original search showed. I then filtered my search even more by using ratings. I only wanted restaurants that had at least four-star overall ratings from customers. I’m a firm believer in rating and reviews. After all the filtering, three restaurants stood out to me: Stoneground Italian Kitchen, Cannella’s, and Vento Ristorante Italiano.

My next step was to look at the menus to see the selections and pricings. This is when I noticed Cannella’s was temporarily closed. This left me with only two options. Both were in walking distance and had above average ratings. However, while looking at the menus I noticed that Stoneground did not have wine on the menu. Because of this I choose to dine at Vento Ristorante Italiano. This restaurant met all my needs. It was a little more expensive and farther than Stoneground, but they served wine and had more desserts to choose from.

During this process I realized how picky consumers can be. I never realized how often I filter my searches when ever I’m looking to shop or travel. Companies like google, expedia, and amazon have these filters so that the needs of almost any consumer can be met. Everyone’s preferences and standards are different. Someone could do the exact same search as I did and end up dining at a completely different restaurant.