Category Archives: Product Concepts

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Product Concepts

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Incredible Eats is the product that attracted me the most. I liked the idea of edible spoons. The guy think about the environment problem and solution. as a worker the producer thinks about the amount of the utensils being recycled everyday. There is a waist of material as plastic and in the same time it affect the environment. Nowadays many people are thinking of having a better future for our kids. this product will be a plus for people who cares about the environment because it’s not always a cost manner. there is a price gap between the plastic utensils and the edible one but having this product in the market giving the consumer the choice of choosing the product they feel it will be right for them and for there kids and for the future also.

As a consumer I would love to have this product with the packaging of the Ice cream cups, next to the plastic utensils in a grocery store and also in amazon witch become the most selling platform. The packaging was really good, it represent the product and shows the flavors.

Product Concepts.

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After watching the show, all of the products presented were very interesting and creative. Every idea had me like: “How I never thought of that?.” However, after watching the whole episode, the product that resonated with me the most was the Sparketh platform. I loved the entire concept. It can help kids and young adults explore their creativity from their houses. It is a very convenient way to do and improve our art.

This platform can fill the gap of a streaming platform directed to creative people or just people who love art in general. Gamers have Twitch, where they can interact with other gamers or watch their favorite streamer play one of their favorite games and be entertained. Vloggers and content creators have Youtube where they can shine with their video-editing skills. I genuinely believe Sparketh can be that for art, what Twitch is for gamers, and Youtube is for vloggers.

Now, going back to my previous point, when I mentioned convenience. Most of the time, when we want to learn how to paint, for example. We have to find a place and see if it can fit our schedule during the week to attend some classes. With Sparketh, we can play a video at the time we want, whenever we want. It will save a lot of our time, and it can help improve even more because we can practice constantly. Another thing is that it can help our meditation too!.

Furthermore, it can be fantastic for parents. They can let their babies interact with the platform and do activities, the baby will be entertained, and it will learn simultaneously. I would only suggest that to better position this product. It has to market itself more on places like Pinterest with ADs. This is where most creative people go nowadays. Also, partnering with schools and baby cares can help a lot. It can be used as a platform, just like Aleks is used in today’s schools.

Product Concepts

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After hearing the 4 pitches which were Sparketh a learning platform to empower students in order to receive their creative potential through art. Granola Butter is an oat-based spread. Flasky flowers are an incredible way to enjoy a beverage of your choice while holding your bouquet. And Incredible Eats is a fun and edible innovation designed to reduce single use plastics. The one that most resonated with me was Incredible Eats because of its sustainability and their mission. Now more than ever we need to switch to things that are eco-friendly and that’s exactly what IncrEDIBLE Eats does or in other words targets.

Dinesh Tadepalli starts off by saying, “A staggering amount of people are eating their food with single-use plastic utensils. But why do we use something just for a few minutes, if it’s going to take hundreds of years to decompose?” After that he goes on to say, “That’s why we came up with IncrEDIBLE cutlery, the world’s first mass-manufacturable, totally edible utensils. Which means that now “ you may eat your spoon, eat your straw, eat your spork and even eat your chopsticks!” Then DInesh gets asked about the decomposition and he says that “each spoon stays firm for up to 20 minutes in hot food, and about an hour in ice cream.” He goes on to mention the flavor of the utensils because a ‘shark’ asked about the taste of the straw which is flavorless and he says that “they don’t want to change the food you eat it with.” Before he mentioned the flavors he said, “ Our concept is to keep them subtle, because our initial first year of our sales is completely focused on food service, because that’s where the heaviest usage of plastics is and they wanted it to be very subtle, not too overbearing.” He talks about the price difference, “A plastic spoon trends to around 1 to 2 cents per spoon” and IncrEDIBLE spoons started off by selling a spoon for 35 cents, then they brought it down to 20 cents and he says, “We’re going to bring it down to 15 cents.” Dinesh has sold 1.2 million spoons so far for 2 to 2 ½ years” which is about $170,000. 

What gap does this product fill?

The IncrEDIBLE eats utensils replaces or fills the single-use plastic utensils.

What process does this product make easier?

The process that IncrEDIBLE Eats makes easier is the decomposition process compared to plastic utensils because they take hundreds of years to decompose. And on the other hand Incredible eats utensils decompose at a rapid paste with spoons being firm in hot food for about 20 minutes and in cold foods for an hour. But no matter the temperature of the food, Incredible Eats utensils can be eaten without anything. 

Why should consumers not only want this product, but feel that they NEED it?

I think consumers should not only want this product, but feel that they NEED it because it will help and benefit the Earth immensely. Dinesh said that he feels proud that he reduced or replaced 1 million plastic utensils. And this is why consumers should want this product.

Explain how this product could be best positioned to appeal to consumers?

I think IncrEDIBLE could be best positioned in branding and packaging because those two will bring in more consumers or customers. Without good packaging and branding new consumers will have a struggle deciding whether or not to buy or want the product. But with good branding and packaging they will get closer to their target.