Author Archives: Samra Tariq

Jones Family

I would not categorize the way Jones family is living for personal selling because it is a way to misrepresent their life style and they are living a fake life .Jones family is using expensive products and connecting with other people making them friends in order to increase sales, which is a good strategies for sales, how ever people might buy products that are out of their budget, just to show that they are also living at the same standard as the Jones family is, this can lead to financial problems in the future and also increase debt for the families that cannot afford the products.

The similarities I see between the sales tactics and my favorite brands are that they are being referred from a friend or while hanging out with them, for example a few years back I was having a foot pain while walking, even though I tried all the different brands so what happened was I went with my friends to play basketball and over there my friend referred me to try out Nike shoes, which I did even though they were out of my budget at that time, But they did help relieve my foot pain, Brands hire people to promote them or they pay you a percentage for referring there products and that is exactly what happened with me.

I have mix point of views on weather the products being marketed are ethical or not.I think that the best marketing strategy is to show people that you are also using the same products to increase there confidence.However if the products you are marketing for are expensive and you are trying to sell it to people who cannot afford it that is unethical because they might end up buying the products by taking a loan or increasing their debt and in the future they might have problems financially.

I would feel unsafe around them because if I did get really close with them and they started inspiring me to buy the products that they are using , and I started trusting them, I would be very disappointed when I would have found out there secret, because if the people are not genuine, then there is no point of getting close to them, It just means that they are using you and setting up high expectations which I might have a hard time fulfilling.

Promotion

Salt Lake City

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During my stay at Salt Lake City, I am looking to try new restaurants that I can order food from I be looking for all different types of cuisines especially Italian food.

I started looking up different food place using google maps, there were many restaurants to choose from some of them were close to my hotel and many of them did not have the delivery option.

While searching for the restaurants was looking for casual food that could be delivered to my room and would also be affordable and within my budget. There were many options to consider from, but those restaurants did not have good rating or people that gave them ratings were under 500 which made me think that the food or the service might not be good because people were not giving it ratings and engaging with the restaurant. After doing a lot of research and spending almost an hour there were many restaurants that had amazing food which were Stoneground Italian Kitchen, Buca Di Beppo Italian Restaurant and Tuccis Cucina Italian. But the one that attracted me the most was Olive Garden Italian Restaurant because it had a 4.4 rating out of 2,387 total ratings. The reviews on the restaurant were “The food is good. Very good service. Social distancing well maintained” while reading this review it gave me confidence that the restaurant is following the CDC guidelines and maintain social distancing and the risk of getting Covid is reduced at that restaurant.” The other reviews that I read was “Lunch menu is good price-to-quality. A pasta, bread and salad or soup is only ~15 dollar.” After reading “Got takeout. Fast easy and good food as always.” These reviews confirmed that the food is not too expensive, and the takeout is quick and smooth so I would not have to wait too long receive my order.

After reading the reviews when I looked at their menu I saw a lot of different options like chicken alfredo, tour of Italy and there was also an option to create your own pasta and they gave you five different types of pastas, sauce, toppings, and salad dressings to choose from if you had specific requirements and the price was under $15.This restaurant also had a variety of cakes to choose from in case I started to crave for desert.

While I was placing my order at Olive Garden Italian Restaurant, I choose to opt into their text messages service where they were giving me updates on the process of my food, they were telling if the order was being cooked, packed, picked up and delivered. After the delivery of my food, they also sent a link to survey where I was able to rate their service.

During this process I learned a lot of new stuff, like people not only look at the ratings but they also look at how many ratings the place has for example a resultant could have a 5/5 rating but only 2 people might have given that rating, which means that having a good rating and total number of ratings also matter. Another thing I learned was that sometimes you might not be satisfied by the rating but when you are reading the reviews they help you get a better understanding of the place.

Amazon

1 Reply

Amazon is a platform where Business, Individual sellers and manufacturers sell their inventory through its platform by giving it ownership. Amazon then markets and sells the products to buyers. Once the order is placed amazon fulfillment centers ship it out to the customers. Amazon takes a percentage from the sales price to provide its services.

Amazon is working on a lot of different projects to help with corporate social responsibility, Amazon has launched a program called The Climate Pledge and has partnered with Global Optimism to achieve a net-zero annual carbon emission by 2040.To promote this program amazon has paid $2 billion to help companies make products that would help in supporting a low carbon economy. Amazon has hired over 200 scientist, engineers, and product designers to help reduce the carbon imprint. Amazon is working on many projects that are in progress to help sustain a low carbon economy which include adopting 100% renewable energy program by 2025, Ensuring that 50% of all shipments reach net zero carbon by 2030.Amazon is also going to replace its 100,000 gas vehicles with electric vehicles.

Amazon is also helping to promote a diverse and equality workplace by reaching out to students that go to diverse colleges like the Historically Black Colleges and Universities and Hispanic Serving Institutions. Amazon is also providing work from home opportunities to people with disabilities. Along with hiring the candidates they also provide training programs in 2019 amazon had paid $700 million to train its employees for the next six years. Amazon also provides reimbursements up to 95% for employees who are seeking or expanding their in-demand skills. Amazon has also donated $50 million to promote STEM education in 2020 of which it donated $2 million to the Carnegie Mellon Universities Computer Science Academy to provide free computers to students.

Amazon is also helping the homeless people by providing them shelters. Amazon had opened The Mary’s place Family Centering the downtown Seattle Campus where shelter is provided for the needy and support for hundreds of families in a year. In 2020 Amazon started its new project called the Housing Equity Fund which was funded with $2 billion to build 20,000 homes in Virginia, Washington, and Tennessee.

There are Amazon centers where water is being stored and then recycled, this water is then used to cool their data centers which reduces the energy and the amount of water being consumed if the water center was not available.

Based on my understanding I think that Amazon should build buildings instead of the 20,000 houses because you can add more floors to it which would be more beneficial than the houses, for example if a building has four floors and has eight apartments on each floor that means there are 40 residential apartments which can be used by 40 families instead of a house which will only be occupied by one family. Another suggestion is that instead of Amazon spending $700 to train its employees in the next six years, Amazon can focus on training the new hires instead of the current employees so that the new hires can excel and perform better at their jobs.

References:

https://www.thomasnet.com/articles/other/amazon-csr-sustainability/

https://www.aboutamazon.com/planet

MAR 100-1900 | Intro to Marketing | Professor Buckler | Fall 2021

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