Author Archives: Noura Ketami

The Jones

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  • Would you categorize the way the Jones family lives as personal selling? Why or why not?

Beside my personal opinion on the Jones family, I would say yes, it is a personal selling. Personal selling uses in-person interaction to sell products and services. They were acting like a family to promote their product. As of today, so many influencers advertising for many products and they are acting like they are being using them to make people buys more from it. For example, the youtubers who advertise for beauty supplies saying it helped with acne or dark spot, I’m still buying some of their product with no result. So those youtuber are also selling as a personal selling.

  • What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.

I’m trying to find similarities of me and the strategy of selling that the Jones family used but I couldn’t find one. But my best friend convinces me to buy jewelry from the same store she got them. she showed me her stuff couple of time than I got the feeling of pleasure if I got myself some bracelet. She took me to the same store, but she helped me bargained the price, so she did it because she loved me not to sell me something. My friend was advertising for that shop for free.

  • Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?

There are two separate issues in this movie. The first one is pretending to be happy family. The whole scenario was not appreciated because it makes the surrounding people feel like they are looser. If we will not discuss this problem, the second issue is testing the product, where the cloth for advertisement and feed your guess a frozen food to show them how it is delicious it is not a bad idea for promoting and advertising a product.

  • How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?

If I was a friend with the Jones family before I found out their secret Nothing will change in my life. Leaving in New York is an opportunity that no one have it in the world. I have friend from all over the world in my Neiborhood, I’m enjoying the international food, learning about different culture and most of us trying to succeed on his own way. So, the Jones family will not be successful in Brooklyn.

Promotion

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Promoting happiness, one car at a time.

63 auto Body 

Located in Brooklyn, New York, 63 Auto Body is an automotive repair facility that is proud to provide customers with the highest quality work in the industry.

We only use the highest quality materials, technology, and equipment when repairing a vehicle. Our goal is to provide exceptional service with the quickest turnover time.

 

Insurance Claim Processing

Our goal is to make the entire claim process as simple and easy as possible. That is why we provide a service to process the claim for you. All information is strictly kept confidential between our customers and us.

All insurance companies are accepted.
For more information regarding this service please visit our office or give us a call.

Automotive Appraisals

Along with our claims processing service, we also provide estimates for free. Using only professional systems such as “CCC One”, we provide the most accurate estimates on all vehicles.

Please give us a visit and we will gladly assist you!

 

Complete Auto Collision Repair

When it comes to automotive repair, we are second to none. Our certified technicians will ensure that your vehicle will be restored back to its pre-accident condition. We repair all makes and models. Each step in our repair process is carefully monitored to ensure the best quality and fastest turnover time possible.

Using only the top-of-the-line equipment, we provide services in the following categories:

  • Automotive Paint
  • Computerized Color Matching
  • Automotive Bodywork
  • Framework
  • Wheel Alignment
  • Pintless Dent Repair & Removal
  • Glass Replacement
  • Lifetime Warranty on all work

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Place

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1.For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?

The main reason that made the firm reserve their decision and returned to their initial mis is because there was no significant change in the profit. seeing those type of jeans in a discount store may affect the branding too.

2.Do you agree with their decision?

Yes, I agree with their decision because it is good to try a new strategy to prove the sale, but id it didn’t work it’s better to take another decision or to go back to work the old way at least to keep the firm working.

3. In the second example, do you agree with their choice of channel for their new watches? Why?

I don’t agree with the decision that Swiss watch take. Making a cheaper product and sell it next to the brand name product just make the customer loose the desire to treat themselves with a fancy product.

4. Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?

I don’t think that the jewelry stores will sell these new watches. most of people who goes to the brand name jewelry store having already a pricing scall in their mind, so giving them a cheaper product will not made them as satisfied as giving them the existing price for Swiss watches.

5. What other channels (retailers) should they also consider?

If there are willing to sell the cheaper brand they should consider Costco, BJs, Burlington and Tj max.

Product Concepts

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Incredible Eats is the product that attracted me the most. I liked the idea of edible spoons. The guy think about the environment problem and solution. as a worker the producer thinks about the amount of the utensils being recycled everyday. There is a waist of material as plastic and in the same time it affect the environment. Nowadays many people are thinking of having a better future for our kids. this product will be a plus for people who cares about the environment because it’s not always a cost manner. there is a price gap between the plastic utensils and the edible one but having this product in the market giving the consumer the choice of choosing the product they feel it will be right for them and for there kids and for the future also.

As a consumer I would love to have this product with the packaging of the Ice cream cups, next to the plastic utensils in a grocery store and also in amazon witch become the most selling platform. The packaging was really good, it represent the product and shows the flavors.

Honda’s Corporate Social Responsibility

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It was great learning about the Social responsibility and ethics of a business. By watching the videos and the materials assigned for this unite so many ideas become more clear and some actions are more understood. Before this unit I couldn’t make the difference between the ethical and legal behavior. I had many issues explaining what is good and what is bad on my personal opinion to my previous boss.

Now lets return to the assignment. Honda’s Social Responsibility in term of Environment stand for four term:

  1. Honda takes “Green Path”: Honda strives to find new ways to minimize the impact of it business on the environment. Every Honda product is designed and built with the goal of having the smallest environmental footprint possible. Honda strive every day to reduce the emissions of CO2. Honda launched a Green Dealer Program in 2012 to help independently owned and operated dealers in the U.S reduce their environmental impact. The program recognizes dealers who implement sustainable practices. The last target on the Green Path is the waste management. Honda continues to keep waste out of landfills using a variety of different recycling and re-purposing measures.        American Honda’s Total Green Process | Corporate Social Responsibility
  2. Blue Skies for Our Children: More than 40 years ago, the Honda engineers who embraced the challenge of developing the revolutionary CVCC engine had simple vision- they wanted to ensure blue skies for our children. Today that vision continues to inspire the advancement of sustainability and reduce of CO2 emissions in their product and manufacturing plans.          Environmental Sustainability | Blue Skies For Our Children | Honda
  3. Renewable Energy: Turning wind into energy, Honda became the first U.S automaker to drive a significant amount of power from wind turbines on its own property when two turbines began operation at their transmission plant in Russell’s Point, Ohio.    Renewable Energy, Solar Power & More | Honda

Reading Honda’s Corporate Social Responsibility via environment from the link: Environment | Honda Corporate Social Responsibility  was a good chance to know what this company stand for. I went over three subject only : The green path, Blue skies for our children and Renewable Energy. I invite the  readers to read  about other responsibility in the link : What We Believe | Honda Corporate Social Responsibility

Noura Ketami

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Hello everyone, I'm Noura. My major is Small Business Entrepreuner. I hope we will have a seccessful semester. I love business money and cars. The most things that makes me happy is being with my kids and working in the Automotive industry. Here’s my BMCC email: noura.ketami@stu.bmcc.cuny.edu