Author Archives: Liomar Cruz reynoso

promotion

Macy’s is calling customers to deliver 500,000 letters in a week to push goal of $ 2 million for annual believe campaign benefiting make a wish

For immediate release:12/5/21

Liomar Cruz

NEW YORK-Macy’s will celebrate National Believe Week by doubling its donation to Make-A-Wish as part of Macy’s annual Believe letter-writing campaign. From the start of Believe campaign through its final day on Dec. 24, for every letter sent to Santa online at macys.com/believ or dropped off in Macy’s stores, Macy’s will donate $1 to Make-A-Wish, up to $1 million. During National Believe Week, from Sunday, Nov. 28 through Saturday, Dec. 4, Macy’s has pledged $2 for each letter collected (taking the existing $1 million campaign goal to $2 million) to help children fighting critical illnesses’ life-changing wishes come true.

In celebration of National Believe Week, Macy’s stores, Make-A-Wish chapters and community partners across the country will host letter-writing parties and encourage letter drop-offs. Now more than ever, these letters to Santa can bring hope and joy to wish kids who are isolated and some of the most vulnerable members of our population.

This year, Macy’s will help grant wishes across the country, including these three upcoming:

  • December 1st in Baltimore, MD – 4-year-old Abi, diagnosed with a blood disorder, wishes “to be on a Macy’s billboard”
  • December 17th in San Francisco, CA – 18-year-old Vivek, diagnosed with leukemia, wishes “to design a t-shirt”
  • December 17th in Baton Rouge, LA – 3-year-old Acadia, diagnosed with a metabolic disorder, wishes “to restore her toy collection after Hurricane Ida”

About Make-A-Wish®

Make-A-Wish creates life-changing wishes for children with critical illnesses. We seek to bring the power of wishing to every eligible child because each step of the wish journey can help children build the physical and emotional strength, they need to fight their illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in nearly 50 countries worldwide.

place

1:For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?

the main reasons for why the firm reversed their decision and returned to the initial channel mix was because the firm didn’t see any change or growth on profitability and also because of the decline brand integrity.

2:Do you agree with their decision?

Yes! I totally agree with their decision because if they realized that their new idea wasn’t generating more profits as the previous one, going back would be the right thing to do. Also, brand integrity is very important ,if they market their high-quality jeans in  discount stores it can cause for customers to loose trust on the brand.

3:In the second example, do you agree with their choice of channel for their new watches? Why?

In the second scenario, I don’t agree because customers look for high quality luxury watches.

4:Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?

I don’t think that most existing jewelry stores will be willing to stick and sell these new watches because in the the long run they will start to see a decrease in sales which results in a decrease in profit.

5:What other channels (retailers) should they also consider?

eCommerce-( amazon) and department stores such as Macy’s,Bloomingdale’s and jcPenny.

product concepts

The pitch that resonated with me for the enthusiasm and the passion to contribute to the environment is Denish and his business,incredible eats.

 

I personally chose this product because It contributes to a major environmental problem that is plastic decomposition. We all know that plastic takes many many years to decompose and the fact that humans don’t dispose of it properly is even worse because this plastic ends up in oceans and landfills. The idea that Denish is creating a business that makes money and contributes to the environment is fantastic.

 

Incredible spoons,forks,knives and straws innovated edible cutlery in a way that it reduces the use of plastic in an effort to help preserve our oceans. Incredible eats mission is to reduce all plastic utensils. Incredible spoons are delicious,healthy and eco-friendly. EAT ME!!!!

 

Based on some research about Incredible eats, It states on their webpage that By 2050, there will be more plastic than fish in our oceans (by weight). It also states “88 % of consumers want brands to help them make a difference. This is a great initiative because it  helps the environment , and also makes consumers more aware of the things we use everyday that cause harm to the environment and health.

 

The gap that this product fills is that it is a green alternative to the use of plastic utensils. Incredible eats make the decomposition process much easier compared to plastic utensils that can take up to hundreds of years to decompose.In 2018, landfills received more than 27 million tons of plastic. By switching to incredible eats that number will reduce significantly. This is a product that consumers may not only want but need, because you are contributing to oceans, landfills, and wildlife. So far the idea of Denish has reduced over 1 million plastic utensils. Also, another important thing to mention is that people need to be educated about what is happening in our world so that they can make much more educated choices when purchasing !

consumer decision making process

I just moved to Salt Lake City for work. I have never been or lived here, and I am looking for a fine Italian restaurant. I’m in the mood for pasta, and I feel like ordering spaghetti pomodoro. Since I am not familiar with the area I would like to order from a restaurant that offers home delivery. Also, I would want to order from a restaurant that’s affordable .

 

Now, I will start my search for my restaurant ! Since I am not familiar with the area and I don’t know where things are, I will make use of technology and search for Italian restaurants in Salt Lake City in google maps. I have come across a few Italian restaurants such as Valter’s Osteria,Stanza Italian Bistro bar, and Brio Italian Grille. I look for their reviews and they all have pretty good reviews , But Now I have to look for affordability. The one that has pretty good reviews and it’s affordable for me is the Brio Italian grille. The review is of 4 stars out of 5 . The reviews were very important in helping me make a decision .

 

  Review:

 

Amy Naw

 “ I highly recommend it !!”

 

I made up my mind and called Brio Italian grille and ordered my spaghetti Pomodoro. They told me My order would be $15.99 plus $5.99 for delivery, so in total it was $21.98. I was Happy to pay that price because it was very affordable for me .

 

This purchase met my need as a consumer because it was a fine Italian Restaurant, the price was affordable and the food tasted delicious. Also, the delivery was very fast. I, as a customer, am very happy with my purchase.

 

In conclusion, I have always used the consumer decision making process Without even noticing. Whenever I buy something I always look for reviews and affordable prices . In this module I have learned about the importance of the consumer decision making process. We as customers need to be aware and informed about the products we want to buy.

Social responsibility and ethics

For this unit, I chose Ben and Jerry’s as the company to research their social responsibility and business ethics .

We have all heard of Ben and Jerry’s. A business dedicated to the manufacturing of ice cream,frozen yogurt, and sorbet. But, they are much more than that! They are a business that has the responsibility of giving back to it’s community as Ben Cohen states. Since the year !985, The Ben and Jerry’s foundation has funded 7.5% of it’s annual per-tax profits to community organizations across the country. That amounts 1.8 million dollars annually, not including the hundreds of thousands of dollars donated to progressive causes over the years such as racial justice,climate change, peace-building and more, as it states in an article by “chuckjoe”.

We may be all asking ourselves, How did this company become one of the best social impact companies in the world? Is it because of the way that they  give back to their communities? Or is it because of the way they stand up on progressive social and environmental issues? Or is just because of the way that they make their delicious ice cream? Well, the answer is yes to the questions just mentioned.  Ben and Jerry three-part product,economic and social mission is a great model for capitalism done right!

Ben and Jerry business Ethics

Ben and Jerry’s is one of the most ethical and social responsible companies in existence!

Design: The boxes used for ice cream bars are made 100% post consumer recycled paperboard. They create packaging that will reduce the negative impacts on the environment.

production: they have invested in heavily in energy efficient technology, to minimize the waste of resources.

destruction: the waste is put into methane digesters along with other farm waste where it produces  energy to power the farm.

Social Responsibility:

Social: In the united Kingdom they have a bus that sells ice cream and the profits that they make go towards supporting charities in local communities such as ” trees for cities”.

product: They use certified humane cage-free eggs in their ice cream products in Europe. In the US,their ice cream products are 99% cage free. 1% existing in their novelty ice cream bars sold in US and Asia.

prompt questions:

1: Some recommendations that I have to create a more ethical,social, and sustainable business is to establish a social mission, educate their employees,encourage volunteering because this gives participation to the community. Also, to think about the concerns about communities, and environmental issues.

2: I believe that the company should pursue volunteer because it helps get to know the communities as well as their concerns and because it also encourages   local communities find ways to solutions .

https://www.benjerry.com/

https://www.benjerry.com/whats-new/2014/corporate-social-responsibility-history

https://opsmgt.edublogs.org/2012/07/01/ben-jerrys-the-ethical-approach/

How Ben and Jerry’s Incorporates Social Responsibility Through Conscious Capitalism