Macy’s is calling customers to deliver 500,000 letters in a week to push goal of $ 2 million for annual believe campaign benefiting make a wish
For immediate release:12/5/21
Liomar Cruz
NEW YORK-Macy’s will celebrate National Believe Week by doubling its donation to Make-A-Wish as part of Macy’s annual Believe letter-writing campaign. From the start of Believe campaign through its final day on Dec. 24, for every letter sent to Santa online at macys.com/believ or dropped off in Macy’s stores, Macy’s will donate $1 to Make-A-Wish, up to $1 million. During National Believe Week, from Sunday, Nov. 28 through Saturday, Dec. 4, Macy’s has pledged $2 for each letter collected (taking the existing $1 million campaign goal to $2 million) to help children fighting critical illnesses’ life-changing wishes come true.
In celebration of National Believe Week, Macy’s stores, Make-A-Wish chapters and community partners across the country will host letter-writing parties and encourage letter drop-offs. Now more than ever, these letters to Santa can bring hope and joy to wish kids who are isolated and some of the most vulnerable members of our population.
This year, Macy’s will help grant wishes across the country, including these three upcoming:
- December 1st in Baltimore, MD – 4-year-old Abi, diagnosed with a blood disorder, wishes “to be on a Macy’s billboard”
- December 17th in San Francisco, CA – 18-year-old Vivek, diagnosed with leukemia, wishes “to design a t-shirt”
- December 17th in Baton Rouge, LA – 3-year-old Acadia, diagnosed with a metabolic disorder, wishes “to restore her toy collection after Hurricane Ida”
About Make-A-Wish®
Make-A-Wish creates life-changing wishes for children with critical illnesses. We seek to bring the power of wishing to every eligible child because each step of the wish journey can help children build the physical and emotional strength, they need to fight their illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in nearly 50 countries worldwide.