Author Archives: Katy Marrero

The Joneses

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  • Would you categorize the way the Jones family lives as personal selling? Why or why not?

Yes, because their initial reason for interacting with anyone or becoming friends with the people around them was for them to advertise and market everything they had in order to make sales.

  • What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.

The similarities that I saw between the Jones’ family sales tactics and marketing tactics of some of my favorite brands would be that they show examples of how the product would make certain things better for us. For example, we see commercials of people using the products and how they would benefit our day to day life.

  • Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?

I think that the way the products were marketed in this movie were not ethical because they were lying the whole time and they made others feel as if they were not as successful as them and possibly failing in life because they could not maintain the same lifestyle.

  • How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?

If I was friends with the Jones family before finding out their secret I would want to know more about how they became so successful, and possibly would be interested in learning from them. After finding out, I would feel betrayed.

Promotion

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FOR IMMEDIATE RELEASE: December 5, 2021

Target Corporation

Two companies team up

Target and Ulta Beauty Announce Partnership

Target corporation announced a new partnership with Ulta Beauty. This partnership will offer established and emerging beauty brands both online and in select Target locations nationwide.

“The durable strategy we have built has made Target a top retail destination. The ease and convenience of our stores and fulfillment services provide broad reach and relevance for the curated brands our guests love,” said Brian Cornell, chairman and CEO, Target. “In partnership with Ulta Beauty, a company that shares our deep guest focus, we are able to expand our growing beauty business with new, exciting brands, an immersive experience, and loyalty benefits to transform how our guests shop for all their beauty needs.”

“As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences. Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged,” said Kecia Steelman, chief operating officer, Ulta Beauty. “Our dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus.”

The benefits of this new partnership include.

  • Providing beauty brands with an opportunity to grow in a new retail experience
  • Bringing best beauty products and brands to millions of guests who prefer Targets one-stop shopping experience

Target is home to the eighth-largest retail chain in the U.S., with over 350,000 employees in the U.S. and abroad. And with more than 1,900 locations in all 50 states and Washington, D.C., 75% of the U.S. population lives within 10 miles of a Target store, known for selling a variety of food, household goods, clothing, and electronics.

Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. Since 1990, the Company has brought together all things beauty, all in one place with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label.

Place

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  1. For the first example, what were the main reasons that the firm reversed its decision and returned to its initial channel mix?

For mini-case #1, the main reason why the firm decided to reverse their decision and return to their initial channel mix was that they did not see a change or increase in profits when expanding the distribution to discount stores being that they were selling at a lower margin. Also, because they felt that by selling their products in discount stores they were changing their brands’ integrity as they mainly consisted of high quality and strongly branded jeans.

  1. Do you agree with their decision?

I do agree with their decision because I feel that the main reason why one should want to expand their distribution would be to possibly create more sales but to also have more overall profit. If there was no change in the company’s overall profit, the decision wasn’t truly benefiting them.

  1. In the second example, do you agree with their choice of channel for their new watches? Why?

For mini-case #2, I do not agree with their choice of channel for their new watches because I believe that they could have made the same, if not more profit by selling their product through convenience stores.

  1. Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?

I do not think that most of their existing jewelry store would be willing to stick and sell these new watches because eventually, they will realize that they are not making much profit and that the watches will possibly change the view on the luxury jewelry stores.

  1. What other channels (retailers) should they also consider?

I think that they should consider wholesale retailers and department stores for a possible better profit.

Consumer decision making

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While visiting Salt lake city I was looking for a vegetarian restaurant that offered a variety of comfort foods because my family and I are vegetarian.

I started by searching for the top rated vegetarian restaurants in Salt lake city. This has been my first time visiting, so I resorted to using google. After searching for vegetarian options, I came across a long list of restaurants in the area. After browsing through that list I saw many delicious options, such as Zest kitchen & Bar, All Chay, and Buds, but only one offered the type of food I was looking for. That restaurant was called Lil’ Lotus.

I went on to look at the rating of this restaurants which happened to be 4.7 stars with 223 good google reviews. Which is what I tend to used to make my final decision when looking for a place to dine or get take-out from.

Reviews such as “love their food!! my favorite restaurant by far! HIGHLY recommend the burger with not-yo cheese sauce instead of the daya, it’s 10/10, all my family agrees! my whole family absolutely loves this restaurant and is pretty much the only place we go to eat out now, and for the last couple years. the burrito is also supperrrr good, and my parents quite enjoy the tacos. even my brother who “hates” vegan food loves lil lotus (especially the burger) haha! ☺️ best restaurant in all SLC!” by Dollie and “Great food! Everything I’ve gotten there has been 5 stars.” By Kevin are what made me make my ultimate choice.

On their menu, online I saw that they offered foods such as plant-based tacos, burgers, mac ‘n’ cheese and Carrot and Parsnip Fries, which is exactly what I was looking for. While looking at they’re menu I also took note of their prices, which were very reasonable with all their items being between $4 and $15.

What I realized about the consumer decision-making process is that it is very beneficial to take these steps when making any sort of choice. This way we cover all the basis at hand and won’t have any surprises or disappointments with our final decision. My preferences may be different because of the particular food and options I am searching for.

Katy Marrero

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My name is Katy Marrero, this is my second semester here at BMCC where my major is Business administration. My family is originally from Dominican Republic and Puerto Rico and I have had the chance to visit both places numerous times, which I truly love doing. My career plan is to start my own business, more specifically I would like to start a vegan catering company. Reading is one of my favorite hobbies along with visiting museums and art exhibits, spending time with family and friends, and outdoor activities. Here’s my BMCC email: katy.marrero001@stu.bmcc.cuny.edu