1- Would you categorize the way the Jones family lives as personal selling? Why or why not?
Although the Joneses were personally interacting with the target audience, they did not make any direct sales they were living advertisement simply there to influence acquaintances into purchasing their client’s products
2- What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.
The joneses and my favorite brands seek to draw you in by associating their product with good looking, successful people, because they know their customers want to be associate with good looks and success.
3- Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?
I don’t believe the joneses can be considered ethical simply because the whole strategy is based on lying to the targeted audience. Made evident by the movie setting such a high bar for consumers to try to mimic, may yield unintended and harmful consequences.
4-How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?
At the end of the day, they were just working. Having people like the jones around me won’t affect me at all, because I’m not a follower is not my personality. But I can see other people robbing banks and doing all kinds of illegal stuff to compete with people like the Jones family. ”sad”.
