Author Archives: Elizabeth Bardouille

“The Joneses “

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  • Would you categorize the way the Jones family lives as personal selling? Why or why not?
  • I would characterize the Joneses family as personal selling, one hundred percent. The Joneses at a unique and sale-driven way of selling their products but using the face-to-face method which is allowed them to maximize their sales numbers and profits. They had a very effective way because for one the family had the newest of products and just had to work with the persuasion and promo details to lure the customers into buying the product. Honestly, the strategy they used is amazing not only that but the fact that they work as a team to help build one another to get the numbers skyrocketing.
  • What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands?
  • Give an example. I see very similar tactics such as doing everything possible to get the sale. One thing I realize is that the sexual content and the romance between the parents were something that helped bring in the gentlemen to buy products that were being sold by Mr. Jones. Let’s get back to the point that they used tactics such as marketing campaign, figuring metrics, creativity, targeting the correct demographic, Ideal location. The joneses explored every single one of these tactics and made it better, they always found a way to improvise. The family was great at selling amazing pitches and creating that repour with clients and the community that they have built.
  • Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?
  • Yes, because they used very traditional face-to-face selling methods, but it was used in very unconservative ways, but it was still ethical. I do believe that they could have fixed the rate at which they were persuading people because, at the end of the show, someone lost their life because of falling for all the joneses’ tricks and new gadgets. Overall, I do believe that it was ethical, and the family just had the right coaching and a very good strategy when it came to their promotion and product pitches.
  • How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?
  • I would feel no way because I understand that everyone must make their money. I do agree with others that it is very hard to be fooled by your neighbors and find out that they have no real family ties. However, from a business standpoint, I understand, and I am not mad or have feelings towards the way they decided to operate as a family business. I truly would want to learn some of their, marketing, planning, and promotion strategies seeing that I am into business entrepreneurship myself.

 

New Ideas, New Channels

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  1. For the first example, what were the main reasons that the firm reversed its decision and returned to its initial channel mix?
  • The firm reversed its decision because they thought that selling the jeans discounted wouldn’t only bump sales but help bring in new consumers who would love to purchase the jeans but at a discounted price. After a while and with little no change the film realized that it wasn’t their best idea and decided to return to their traditional channel, in the way of marketing their product. I believe that every company does this in the sense of seeing what works or what doesn’t work, and it’s not a bad thing.
  1. Do you agree with their decision?
  • I do agree because enow going back to their traditional ways will allow them to still have sales coming in and making profit while revising and creating a new plan to market and launch another way to market and promote their products to increase sales profit
  1. In the second example, do you agree with their choice of channel for their new watches? Why?
  • Yes, I agree because it’s a channel that is already made and established. The brand is using a different name, yes but having the watch connected to the original brand is amazing. Using the traditional method isn’t a bad idea and with many people knowing that the new watches are somewhat connected to the Swiss brand may have a ripple effect and bring in more sales because of brand loyalty but also the price.

 

  1. Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?
  • Yes, indeed but they have more potential of selling the watches to discount stores and retail places that many consumers look for the best deal in a great product. Everyone loves a discounted watch that Is very well connected to a brand but more importantly good quality. I see Swiss ideas and strategies as a new way to bring in cash but also a new product line added to their product mix.
  1. What other channels (retailers) should they also consider?
  • They should consider, Walmart, TJMaxx, Amazon, JCPenney, and there are so much more to add to the list, but this Is a great start. They have a great market to vendors too and it’s incredible.

 

Philanthropy At Its Best

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A product I genuinely like is handbags, I get all my handbags from Aldo, and I really am in love with their bags. I recently saw that Aldo has a winter collection and I am very excited. The promo this winter is that you can pre-order the deals and get them before which is amazing. The business is amazing at having great deals but more importantly bringing out great collections.

The business is still promoting their “Cinderella Collection” that focuses on the fairy tale “Cinderella”. They use social media platforms such as Facebook, Google, and Instagram to do most of their promotions and get the news out to their customers. One other thing is news advertisement, and mails in promotions which the company uses as another form of promotion which helps a lot.

Let me give you more. The brand doesn’t only just sell, they do a great amount of humanitarian work which I find is great and applies perfectly to this. Aldo has been a staunch activist against AIDS since the mid-eighties, donating 100 percent of the proceeds from dedicated products to local and international HIV/ AIDS programs, as well as making annual charitable donations. This is amazing, the company promotes their philanthropy also through google and created a site specifically for the many good things that they are doing.

Aldo have so many events that they host and so much of them is giving back to the communities and helping those in need and I am very happy to shop with them and be a part of the journey.

Also, please if anyone wants to donate because AIDS/HIV is a serious matter and very important so every donation will help

Donate here:

ALDO x Give Back Box program | ALDO US (aldoshoes.com)

Pitch

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Professor Buckler

Marketing 100

Unit 9 Assignment

The pitch that resonated with me a lot was the one with the company Incredible Eats. The idea was amazing and resonated because I think of my nieces and nephews who will benefit a lot from eating with these utensils. As a parent, I understand that it’s very important to have utensils that are safe, and they cannot harm themselves. Also, it’s amazing that they can eat the product and have fun with it.

The product concept was very intriguing to me, I enjoyed watching the idea be explained. The product was utensils that are eatable and made in a way that will help save and preserve our environment. With our environment already seeing a lot of problems when it comes to plastic and what it is doing to the ocean and our environment, we need positive change. This product fills the gap by having utensils that are safer to use. It also fills the gap of catering to parents and businesses that have the target market of kids and parents. Not only for kids and parents but businesses who want to help protect our environment and have these core values instilled as one of their business concepts.

The product makes life easier, but many people don’t think about our environment and what is taking place and this product makes it easy for everyone to do the right thing. Even if people are not aware of taking action to dispose of plastic utensils properly, using incredible eats utensils will save us the trouble of having so much plastic destroy our ocean and our landfills. Saving our environment is such a big task to take on and to make a product so fixated on doing so is amazing.

Consumers Should not only want the product but feel the need to have it because of the great benefits it comes to, and who wouldn’t want to help save our planet. These utensils will help protect our children, save our planet but most importantly reduce the use of plastic, they’re delicious, and they are functional in all aspects. As a parent but also a person who eats out, I will enjoy this and feel good just because I understand that just me participating is for the greater good. I will be saving my planet.

I have done given a million reasons why consumers should want the product and also why the product is very positioned. I believe that the branding can be improved to appeal more to parents and kids but also some of the content being marketed and branded specifically for business to help drive that change. Other than making the advertisement a lot better in terms of appealing to various target markets this is such a fantastic idea and I believe in the future will be very much more appreciated.

Sn- I really enjoyed watching this episode, thank you, Professor.

 

The Consumer Decision Process

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Arriving in Salt Lake City and I am happy to finally get a vacation. The ride so far wasn’t bad at all. Being vegan, I had to do extra research on where I can get dinner because I am starving and need food that catered to my lifestyle. I’m in the mood for Italian food and am excited to see what I can discover.

My process as a consumer who does not know the area or the food that will be served was more worried about if there will be an option for me if I sit at a restaurant in Salt Lake. So, I had to dig deeper, I searched up vegan Italian restaurants in Salt Lake City to see what my options are while vacationing in the beautiful city.

I wanted to sit and view the scenery and the restaurant had just the right view. And the prices were even more worth it.

After looking up restaurants near me I found a specific restaurant that catered to me, and I was excited to eat there. Zest Kitchen & Bar was colorful but caught my eyes because it gave multiple different options of food choices. The restaurant had mostly four and five-star ratings and very amazing reviews. Some of those reviews were helpful in my decision to eat there. For example, one customer said “Absolutely delicious food! Doesn’t matter if you’re vegan or vegetarian. The flavor combinations are so wonderful. We tried avocado salad, creamy carrot soup, nachos, and a brussels sprout appetizer. I can’t wait to go again and try even more.” What an awesome review.

I was seated with a warm and friendly welcome and although the restaurant had a lot of class it was still between formal and causal which gave a very chill vibe. This feeling and customer care made me one hundred percent sure that I made the right purchasing decision, and I was eager to eat and explore the many options. I will be enjoying the BBQ Jackfruit Pizza, tiramisu “cheese” cake, Cuban tacos. The menu had so many great choices and I was ready to order it all lol but what an amazing experience I enjoy it.

The consumer-making process is a very strategic process meaning there’s a lot of research and thinking involved in it. Also having the internet and other technology factors where we have digital and platforms where we can see reviews which helps a lot in the purchasing process. My preferences differed to many consumers because veganism is something that was always around but not as popular so now because the healthy way of living is now a big trend worldwide it’s a different perspective for many also. Now bot only me but many consumers see the new and enhanced menus that are now way more diversified.

Whole Foods

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Whole foods are amazing at philanthropy which is great. Since the establishment of the company, it has invested over 37 million in philanthropy work but more importantly, they give confidence to their customers and people who receive the donations. The good thing about is that with every donation they fund microcredit loans that helps support the poorest entrepreneurs. I find this to be a great way for whole foods to give back but also give entrepreneurs a chance to grow and thrive in the world we live in today.

Let’s dig deeper. Whole Planet Foundation was founded to alleviate poverty in countries where Whole Foods Market sources products and buy their goods. The world around us is all suffering and some countries have more resources and finances than some. I am from a third world country where we don’t have everything and suffers in some areas but to hear and see that an American based company is taking the time to care but help other third world countries adapt, gained experience, own businesses, and have professional and personal growth is amazing.

This is very ethical and socially responsible for whole foods. Another reason is that Whole Foods has consistently ranked as one of the World’s Most Ethical companies for its emphasis on organic food, healthy living, customer satisfaction, quality, and sustainability. The company has shown these factors many times and has earned its badge of keeping up to its ethics and the company’s mission of helping others. The company has also been elected as one of the top companies to work for and that speaks for itself, Amazon has a great deal of customer satisfaction but also it takes good care of its employees. “Although customers are considered to be the company’s highest-valued stakeholder, Whole Foods has adopted a stakeholder orientation that focuses on the needs of its stakeholders, including its employees and the community”. According to the quote, whole foods are implementing ways to better the company but also to keep striving to help others.

Whole foods have outdone itself since it became a business/sustainable company. Although it is kind of hard to give recommendations to a company that has exceeded expectations, here are some of my recommendations.

Ethical Recommendations

Worldwide Expansion
– Whole foods should keep striving in growing as a company. I do believe that they should expand more when it comes to getting resources and helping other countries further and better themselves also. As explained, I am from a third-world country, and I would love to hear whole foods residing in my country and helping my little nation get access to money but more important network and create amazing connections.
Cultural cohesiveness
– They should also consider creating more cultural cohesiveness with the many worldwide communities they reside in and the ones they are looking forward to working with.
Technological advancement for the whole foods Planet foundation
– Whole food should try to also get technology more available for poor entrepreneurs who have access to whole foods microcredit loans. “Even though businesses today are more efficient and use fewer resources to make goods—thanks to technological advances— many ecosystems continue to suffer. This is because the scale of economic activity grows every year, despite environmental improvements by individual enterprises”. This change also will lead to more efficiency in learning, more opportunities, and help create a better understanding of the business world as an entrepreneur. Technology has become a sensation and it Is amazing to see companies investing and trying to help others that can’t help themselves.

Elizabeth Bardouille

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Hi , I am Elizabeth Bardouille. I am currently majoring in Business Management specializing in Finance and Banking. Right now, I am also a part of a nonprofit career program call YearUp that helps students build and gain experience in their field. Being a part of Year up customer service and banking track is very beneficial to my growth. I am a people person and love to interact, and enjoy helping others . My hobbies are cooking(experienced sous chef/military) and dancing. Nice to meet you all, happy to be here . Here’s my BMCC email: Elizabeth.bardouille@stu.bmcc.cuny.edu