Author Archives: Alex Zeko

Unit 11 – Place

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1- For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?

  •  Because there was not actual change in the company’s profit overall
  •  Because there were concerned about the integrity of their brand after mixing the distribution channels.

2- Do you agree with their decision?

  • I agree with their decision because there is no point of mixing channels and possibly hurting their brand’s integrity if there is no real profit.

3- In the second example, do you agree with their choice of channel for their new watches? Why?

  • I don’t agree with their choice of channel because even though it might be cheaper to distribute to their existing traditional channels, the overall profit won’t be as much as it would have been if they distributed to convivence stores.

4- Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?

  • I don’t think they will stick to selling these watches at their existing stores because soon they will realize that they are not making good profit.

5- What other channels (retailers) should they also consider?

  • I think they can profit by selling their watches to department stores, wholesale retailers and other businesses.

Unit 9 Assignment

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The pitch that resonated the most with me is the Edible Utensils. I think this is very innovative and so needed. First, I would like to give a shout-out to the way he pitched the product and his overall presentation. I think he was very convincing. I loved his passion about this product and the company’s mission. We are using an extravagant amount of plastic daily especially when consuming food.

It’s about time we act up and I think this is one of the great ways to save the planet. I am very passionate about the planet just like many others. I wouldn’t mind paying extra cents to companies that use or sell this product with their food. We pay hundreds of dollars on many unnecessary stuff. We often times are obligated to pay service fees, taxes and so many other things that comes with buying food. So I personally think paying extra cents on this new and innovative product will just feel good to me.

This product does the fill the gap of not having to use so much plastic for eating. I think many food shops especially the trendy ones will start implementing this product. Consumers like me who are passionate about saving the planet are definitely going to feel that they need this product. It is arguably a necessity.

Besides this great product itself, I like the way this product is packaged. It just needs few improvements to make it very noticeable and obvious that those are indeed edible utensils.

Unit 5: Salt Lake City Restaurant Choice

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When I choose a restaurant, I make my choice based on that particular occasion. My choice and decision making depend on the neighborhood I am in, the experience I would like to have and the overall budget.

So for my imaginary trip to Salt Lake City with my imaginary partner, I wanted to treat myself and choose the best possible Italian restaurant in town. I am staying in downtown Salt Lake City. After thorough research, I decided to pick ‘Valter’s Osteria’

Here is what I had in mind during the decision making:

1- The location and how convenient it is to my 5 star hotel.

2- The overall aesthetic of the restaurant and good it is designed. I am big on aesthetic and visuals. I can’t eat or sleep where it’s not aesthetically pleasing. Especially if I’m on a vacation and I want to enjoy myself.

3- The food quality and the ratings from previous costumers. It is very important to me to read many reviews before deciding.

4- The variety of options on menu.

5- The service. This is also based on reading the reviews.

6- The price. Usually price is the first in mind when deciding where to eat, but here it came last because again, I’m on vacation and I want to treat myself.

The process of searching and finding a restaurant was enjoyable and easy. That is because I usually know what I want and what I like & dislike. Also, Salt Lake City is a small city. So It is not hard to find a fancy Italian Restaurant to my likings.

Apple Social and Ethical Responsibility

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For this topic, I chose Apple as the company to do research for their social responsibility efforts and ethical principles.

Apple corporate social responsibility programs and initiatives are led by Lisa Jackson, Vice President of Environmental Initiatives, reporting directly to CEO Tim Cook. More than 1 million people work in Apple supplier facilities and as such, the company’s operations have considerable implications on the society.

In all its annual Supplier Code of Conduct reports, Apple states its social and ethical responsibilities. The company commits itself to the protection and conservation of the environment. The report states that “we take great care to design environmentally sound products”. Apple commits itself to ensure that all suppliers conserve the environment: ‘we work with suppliers to make sure they are using environmentally responsible manufacturing processes wherever those products are made’

Apple has also a set of standards that govern its suppliers’ ethical conduct. The company has set standards to safeguard its workers’ health and well being by establishing safety standards to improve workplace conditions. The company also empowers its workers technically and professionally.

 

In its responsibilities to protect its workers’ human rights, Apple has put measures to protect labor and human rights. In conformity to international standards on labor, the report limits a week’s work to 60 hours and voluntary overtime

 

Apple Supporting Local Communities

  • In Oregon, USA, Apple partners with Bluestone Natural Farms to transform compostable materials generated onsite into rich organic material for use on the farm.
  • The tech giant launched a 100-kilowatt rooftop solar project at an educational premise for disadvantaged children in Philippines.
  • The company added 50-kilowatt solar power system and a 260-kilowatt-hour battery to supply clean electricity to off-grid fishing community in Thailand.

 

Labour and Human Rights at Apple

  • Apple enforces The Supplier Code of Conduct that is claimed to be the toughest in the electronics industry. Apple educated more than 19.4 million employees of its suppliers on their rights since 2008.[2]
  • In 2018, Apple removed five mineral suppliers from is supply chain for failing to pass or not being willing to participate in human rights audits[3]
  • The multinational technology company interviewed more than 52000 supplier employees about their workplace experience

 

Energy Consumption by Apple

  • Apple is often praised for its environmental records that include decrease of total power consumption of Apple products by 57%, introduction of Mac mini as the world’s most energy-efficient desktop computer and exceeding ENERGY STAR guidelines
  • Apple emerges as the only company that has been awarded with a Clean Energy Index of 100%, according to Greenpeace’s Clicking Clean Report.
  • The company currently powers 100% of its operations globally with 10% renewable energy

 

 

 

References:

 

https://www.apple.com/supplier-responsibility/pdf/Apple_SR_2013_Progress_Report.pdf

 

https://www.apple.com/supplier-responsibility/

 

https://macrumors.zendesk.com/hc/en-us/articles/202084918-Apple-Support-for-Charity

 

https://www.cnet.com/news/apple-ditches-five-mineral-suppliers-over-failure-to-pass-human-rights-audits/

 

https://www.apple.com/supplier-responsibility/

Alex Zeko

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My name is Alex Zeko and I'm majoring in Business Management. I'm excited to learn about Marketing with everyone. I'm currently an office assistant. I'm a plant and dogs dad. Here’s my BMCC email: alex.zeko@stu.bmcc.cuny.edu