For our Unit 4 Assignment, we will return to the discussion board.
We will reflect on what we’ve learned in class and through our course materials to discuss how expanding globally can be more complicated for organizations than it seems. We will explore cultural differences across country borders, the ways that marketers need to modify their operations to adapt across country borders, and the special considerations organizations need to take into account before expanding.
Here is a link to our Global Vision Discussion Board and a Discussion Rubric to make sure you can earn maximum points. Click “Reply” to my original post at the top of the discussion to add your own, and then click “Reply” on your classmates’ posts to respond thoughtfully to their ideas.
As always, if you need more information, you can ask me a question. For information on due dates, check our Course Schedule.
Sources:
1Great Ideas for Teaching Marketing: https://www.greatideasforteachingmarketing.com/cultural-change/
