Would you categorize the way the Jones family lives as personal selling? Why or why not?
I feel like it’s a complicated question because in the Jones family a lot of things happen. But, I think for the most part they do a good job at personal selling. They all make people around them feel no pressure in buying their products because they are good at convincing and influencing people. The Joneses had conversations which is a common technique to influence or make sales. But what they are mostly doing is selling products as a team. For that reason they aren’t doing personal selling.
What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.
The similarities that I see between the sales tactics the Jones family employs and the marketing tactics some of my favorite brands use are persuasion. And the personal selling techniques they use are conversations which build up relationships and demonstrations which demonstrates how a product works and the benefits that it offers.
Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?
I don’t think the way the products are marketed in this movie is ethical because they lied to people about them being a family so that they can help raise their sales.
How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?
If I were friends with someone in the Jones family before I found out their secret I would just think they are kind people recommending me products. But if I found out about their secret after persuading me to buy their products, I would feel used and sort of betrayed.